年度汽车大奖大预测
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评委的选择 “年度汽车大奖”投票要到2012年初才举行，现在就开始猜哪个品牌和车型将夺得大奖是不是为时过早？ 当然不是。毕竟，今年奥斯卡奖刚落幕那一瞬间，有关明年谁会获奖的传言就流传开了。为什么汽车界的大奖就应该有所不同呢？ 遴选年度最重要的汽车绝非毫无意义。设计者和工程师为汽车呕心沥血，这种评选能证明他们的能力，为他们的工作履历增光添彩。而对营销人员来说，大奖能为他们提供极具价值的第三方认可，它能有效地用于荐证广告（advertising testimonials，源自美国联邦交易委员会制定的《荐证广告行为指引》（Guides Concerning Use of Endorsements and Testimonials in Advertising——译注）。而对汽车业而言，大奖能提高行业的影响力，在车展处于低潮的秋末初冬时期带来潜在的销售增长。 最引人瞩目的两项大奖是：“汽车趋势”大奖（Motor Trend's），由《汽车趋势》杂志（Motor Trend）编辑评选的；“北美年度汽车”大奖（North American Car of the Year (NACOTY)），由50位记者（包括笔者在内）组成的评委会评选。本文列出了一些得票最高的候选车型，并附上了笔者预测的的胜出几率。 |
Picks from the oddsmaker Is it too soon to start speculating about which brand and model will take home car of the year honors when the votes are counted early in 2012? Heck no. After all, buzz about next year's Academy Award winners starts within microseconds after the ceremony for the current year concludes. Why should cars be any different? Selecting the most important auto for a given calendar year no empty exercise. For the designers and engineers who worked on the car, it brings a resume-enhancing validation of their skills. For marketers, the award provides a high-value third-party endorsement that can be used effectively in advertising testimonials. And for the industry, it generates publicity and a potential sales lift in the late fall and early winter when showroom activity is slow. The two most prominent awards are Motor Trend's, chosen by the magazine's editors, and North American Car of the Year (NACOTY), selected by a panel of 50 journalists (including me). Here are some of the top candidates and my guesses about their odds for winning the big prize. |
奥迪汽车A6/A7
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奥迪汽车A6/A7 在棒球比赛中，“最具价值球员大奖”通常都会授予冠军球队的球员。“年度汽车大奖”的投票人也喜欢选出一位赢家。奥迪（Audi）凭借推出一系列新车型，销售收入一直节节攀高。奥迪A7以其极具创意的掀背式设计，获得了最多青睐。 胜出几率：A7 5-2; A6 7-1 |
Audi A6/A7 In baseball, the Most Valuable Player award generally goes to a player on a pennant-contending team. Car of the Year voters like to go with a winner too. Audi has been rolling up sales gains with impressive new model launches. The A7 is the favorite here for its innovative hatchback design. Odds: A7 5-2; A6 7-1 |
