7大必备新锐玩具

幻光飞轮

    公司名称：i-Star娱乐公司

    所在地：纽约大颈区

    价格：9.99美元

    适用年龄：8岁及以上

    乔尔•罗森茨韦格的儿子去年13岁了，正是行犹太成人礼的年纪，他想亲手给儿子制作一个非常特别的礼物。这个礼物是一款新玩具，当然，这也没什么好奇怪的。罗森茨韦格已经在玩具制造业干了20年了，他是i-Star娱乐公司的老板，公司有8名员工。在离儿子的成人礼只剩几周的时候，他开始动手制作这个玩具的原型。

    把两块塑料粘在一起，再配上一些小灯，一根细绳，一个FyrFlyz就这样诞生了。玩法也很简单，只需要用手抓住细绳的两端，然后让这个玩具快速旋转，直到绳子绷紧。每次旋转，灯光都会显示出不同的图案。

    罗森茨韦格用手工制作了140个这样的玩具，然后在成人礼上分发给了孩子们。“孩子们玩了起来，然后很快就上手了。”他说：“我马上意识到，这个玩具有市场。”两天后，罗森茨韦格就踏上了前往香港的飞机，寻找一家生产FyrFlyz的制造商。

    量产版的FyrFlyz从上个月开始在美国上市，在各大玩具店和药店中均有售。它看起来和原版有点区别。它使用电池，有一个简单的、滴漏状的塑料外壳，两端都装有LED灯。罗森茨韦格称：“在目前的经济环境下，10美元的售价也很关键。”

    FyrFlyz已经登上了今年的热门玩具排行榜，而且还获得了三个著名的奖项，包括《游戏时间》（Time to Play）杂志评选的“2011年15个最想要的节日玩具”奖。

    罗森茨韦格并没有被胜利冲昏头脑，他已经开始着手扩展公司的产品线。他说，明年春天，FyrFlyz将推出三种不同颜色的版本，也许还会附带音乐功能。

FyrFlyz

    Company: i-Star Entertainment

    Location: Great Neck, N.Y.

    Price: $9.99

    Age: 8 and up

    Joel Rosenzweig wanted to do something extra special for his son's Bar Mitzvah last year. The something special turned out to be a new toy, which isn't much of a surprise. Rosenzweig is a 20-year veteran of the toy industry and heads i-Star Entertainment, a toy maker with eight employees. With just a few weeks to go before the family event, he got cracking on a prototype.

    Taking two pieces of plastic tied together, tiny lights and string he created what would become FyrFlyz. The idea is to grab the ends of the string and spin the toy quickly until it becomes taut. The lights made different patterns with each spin.

    Rosenzweig handmade 140 and gave them out at the Bar Mitzvah. "The kids started playing with them and immediately knew how to use them," he said. "I knew I had something." Two days later, he was on a plane to Hong Kong to find a manufacturer to make FyrFlyz.

    FyrFlyz, which looks a little bit different than the prototype, launched last month in the United States in toy stores and drug stores nationwide. It's a simple, battery-operated hour glass-shaped plastic shell with LED lights on both ends. "The $10 price is also key in this economy," said Rosenzweig.

    FyrFlyz has already made it on to several hottest toys lists for 2011 and won three prestigious awards, included Time to Play's "Top 15 most-wanted holiday toys for 2011."

    Not resting on his laurels, Rosenzweig is already extending the line. Next spring, FyrFlyz will come in three different colors and maybe even include music, he said.