2011《财富》最愚蠢商业事件大盘点（下）

巴诺书店竞争失利拿书商撒气

    为了给新推出的Kindle Fire平板电脑造势，亚马逊公司（Amazon）达成了一笔甜蜜的交易：获得了DC Comics公司100种漫画的独家数字版权。此举惹恼了巴诺书店（Barnes Noble）——因为这将对该公司的Nook Color平板电脑构成严重的威胁。

    于是，盛怒之下的巴诺书店做出了一个孩子气十足的反应：它从其书店的书架上全面撤下了这100种漫画。

    该公司首席销售官宣称：“倘若不给我们提供现有的数字格式，我们的书店就不会销售相应的实体书。” 漫画业博客Bleeding Cool怒斥此举堪称“焦土政策”。讽刺的是，巴诺书店此前一度大举扩充漫画书籍，宣称要成为“漫画爱好者的终极目的地”，然而短短几个月之后就发生了下架事件。——史黛西•考莉

Barnes & Noble throws tantrum

    To launch its new Kindle Fire tablet, Amazon scored a sweet deal: Exclusive digital rights to 100 DC Comics titles. That annoyed Barnes & Noble, which sells its own rival Nook Color tablet.

    So it responded like a toddler in a huff: It yanked copies of all 100 titles off its bookstore shelves.

    "We will not stock physical books in our stores if we are not offered the available digital format," the company's chief merchant announced. The move, which comics industry blog Bleeding Cool denounced as a "scorched-earth policy," came just months after Barnes & Noble significantly expanded its comics selection and touted its plans to become "THE destination for comics lovers." -- Stacy Cowley