创新就要勇于尝试

    边干边学。不断尝试新的想法。学习，分享，周而复始。世界在不断变化——时刻站在时代的前沿。拥抱新的发现。

    我们需要尝试更多的东西。创新绝非一招制敌的“银子弹”。创新是实验，是为了创造价值做出一切努力，即便试上千遍。商业模式创新所需的种种尝试，远远超过通常意义上的努力。对现有商业模式小修小补是行不通的。科技作为持续创新，或许能提高现有商业模式的效率，但不会带来我们期待和需要的变革。我们需要学习如何利用技术推动颠覆性创新，以及实验新的商业模式。

    纽约哈林区的儿童公益组织哈林儿童中心(Harlem Children's Zone)的创始人杰奥夫里•凯纳达提醒我们不断实验的重要性。每个人都想知道让哈林儿童中心这样的项目取得成功的窍门。什么样的“银子弹”让该项目能在全美范围内轻松复制？我们总是在找一个简单的答案。但这个世界上根本没有什么银子弹，所有商业模式或社会体系的改革都非易事。凯纳达称，哈林儿童中心正在以满腔热情地做1,000件事来帮助这些孩子取得成功。以客户为本——这里的客户就是住在哈林100个街区的孩子——做一切必要的事情来帮他们获得一个光明的未来。这里没有所谓的窍门。

    商业模式创新就是实验，实验，再实验。融汇组合各种能力，直到成功，以全新的方式创造价值。从来都不是一招鲜。从一开始有了一个好想法，群策群力，吸引其他有同样热情的人们共同来思考。好想法必须从白板上走下来，接受现实世界的检验，展示出可行性。从小处着手、逐步推进是关键，慢慢建立外界的信心，扩大感兴趣的利益相关方网络。经常进行小规模实验，有些可能很快就无疾而终，优先推进那些具备推广潜力的尝试，这一点很重要。

    同时，我们还必须更习惯于“破解”的能力。能力是创新的氨基酸，是实现价值创造的基本单位。创新是一种更好地创造价值的方式，源于对现有能力运用的改变。将能力封锁在僵化的组织结构和专有的封闭体系中，阻碍了新价值源泉的形成，抑制了解决当今诸多重要挑战的能力。创新就是对现有能力的改造型驾驭。当随机的能力碰撞带来新的、意外的创造价值方式时，就得到了商业模式创新。

    Learn by doing. Constantly test new ideas. Learn, share and repeat. The world is ever changing -- stay ahead of the curve. Embrace the art of discovery.

    We need to try more stuff. Innovation is never about silver bullets. It's about experimentation and doing whatever it takes, even if it means trying 1,000 things, to deliver value. Business model innovation requires a lot more experimentation than we are comfortable with today. Tweaking existing business models won't work. Technology as a sustaining innovation may improve the efficiency of current business models but will not result in the transformation that we all want and need. We need to learn how to leverage technology for disruptive innovation and to experiment with new business models.

    Geoffrey Canada, the inspiring founder of the Harlem Children's Zone in NYC, reminds us of the importance of constant experimentation. Everyone wants to know the one thing that makes a program like Harlem Children's Zone successful. What is the silver bullet that will allow the program to be replicated with ease across the country? We are always looking for an easy answer. There is no silver bullet and it is not easy to transform any business model or social system. According to Canada, at Harlem Children's Zone it is doing 1,000 things with passion to help those children succeed. It is about focusing on the customer, in this case, the children within 100 city blocks in Harlem and doing what ever it takes to help them secure a bright future. There is no one thing.

    Business model innovation is all about experimentation. It is about combining and recombining capabilities from across silos until something clicks and value is delivered in a new way. It is never just one thing. It starts with a big idea that gets the juices flowing and attracts others with similar passion to the new approach. The big idea has to be translated from the white board on to a real world test bed to demonstrate that the idea is feasible. Starting small and demonstrating progress is key to building credibility and expanding a network of interested stakeholders. An ongoing portfolio of small-scale experiments to fail fast on those without merit and to prioritize those with the potential to scale is critical.

    We also must get far more comfortable with hacking capabilities. Capabilities are the amino acids of innovation. They are the building blocks that enable value delivery. Innovation is a better way to deliver value and is often the result of repurposing existing capabilities. Locking capabilities into rigid organization structures and proprietary closed systems gets in the way of unleashing new sources of value and solving many of the important challenges of our time. Innovation is about hacking capabilities. Business model innovation happens when we enable random capability collisions resulting in new and unexpected ways to deliver value.