丰田超跃福特的10个理由

    丰田（Toyota）从召回危机、地震海啸和强势日元的阴影里走出来的来龙去脉媒体已经进行过充分的报道，不过关于丰田与美国品牌竞争的结果，却很少有所推测。

    现在已经越来越明显，第一个在与丰田的竞争中败下阵来的将是福特汽车公司（Ford Motor）。长期以来，丰田一直是最受欢迎的一个汽车品牌，受欢迎程度超过了福特和雪佛兰（Chevrolet）。不过据几位专家预测，很快丰田所有车型的销量——包括赛恩（Scion）和雷克萨斯（Lexus）——将超过福特汽车公司的福特和林肯（Lincoln）品牌，成为继通用汽车（General Motors）之后在美销量排名第二的厂商。R.L. Polk公司的老牌分析师汤姆•利比称：“我们认为丰田今年就会超过福特。”

    丰田的销量上一次超过福特是在2010年3月。今年4月，丰田在零售销量上再次超过福特（不含批量销售）。不过这一次，如果不出意外，丰田似乎已经准备好了永远把福特踩在脚下。以下10个理由可以解释：

    The recovery of Toyota from its recall crisis, Japan's earthquake and tsunami, and the strong yen has been well documented by now, but there has been less speculation about the consequences for the competition.

    It is becoming clear that one of the first casualties will be Ford Motor Co. Toyota has long been the single most popular car brand, outpacing both Ford and Chevrolet. But soon, several experts say, all Toyota vehicles -- including Scion and Lexus -- will surpass Ford Motor's Ford and Lincoln brands and move into second place in U.S. sales after General Motors. "We see Toyota Corp. overtaking Ford Motor Co. this year," says veteran analyst Tom Libby of R.L. Polk.

    Toyota has outsold Ford before, most recently in March, 2010. And this April, it bested Ford in retail units (excluding fleet sales). But this time, save for another unpredictable event, Toyota appears ready to secure a permanent edge. Here are ten reasons why:

1.雷克萨斯完胜林肯

    林肯现在仍然处在为期三年的重建之旅的起步阶段。今年林肯只卖出了34,418辆轿车和卡车。雷克萨斯也在重组，不过它的起点要高得多。从今年年初到现在，雷克萨斯已经售出了88,110辆汽车。林肯计划在未来两年内推出7款新车或升级车型，但雷克萨斯却足足准备了10款车型，包括最畅销的ES 350的升级版。

1.Lexus trumps Lincoln

    Still in the early stages of a three-year rebuilding process, Lincoln has sold only 34,418 cars and trucks this year. Lexus is reloading too, but from a much higher base: 88,110 have moved off dealers' lots since the beginning of the year. Lincoln plans to introduce seven new or redesigned models in the next two years, but Lexus has 10 coming, including its best-selling ES 350.