Zynga瞄准移动业务

    社交游戏公司Zynga的首席执行官马克•平卡斯知道投资人希望他的公司提高移动业务收益。不过他认为，公司已经万事俱备，只欠成功了。

    平卡斯近日出席了《财富》杂志（Fortune）在阿斯潘举办的技术头脑风暴峰会。他指出，Zynga的游戏最早是在Facebook等社交网络上繁荣起来的，因为“那是人们常去的地方。”不过现在很多消费者更多的时间花在了智能手机上——尤其是在北美，因此Zynga也需要紧跟这一趋势。

    平卡斯对观众说：“（与网络相比，）移动绝对还处于早期阶段，不过我们很有信心，因为你们每个人手里都拿着一部智能手机。你们中有一半的人今天都在玩游戏，而且我们都可以做到程序内购买。所有的要素都已经具备。”

    平卡斯补充道，他相信Zynga已然是最大的移动游戏网络，不过他也承认移动游戏市场很“分散”。

    平卡斯在采访中还提到了其它几个信息。

* 现金游戏：Zynga正在认真开发“现金游戏”项目（可能会通过“Zynga扑克”来操作）。现金游戏也叫在线赌博，这种活动目前在英国等国家是合法的，但在美国仍然属于非法行为。平卡斯表示Zynga不排除参与游说国会的活动，以推动美国改革相关法律。同时他也表示，他希望提倡更多“着眼于大众市场消费者的游戏，而不是赤裸裸的赌博。”

* 你画我猜：Zynga前一阵收购了热门游戏《你画我猜》的制造商OMGPOP。问及Zynga付给OMGPOP的收购价是不是太高了，平卡斯表示，Zynga收购OMGPOP并不是为了推动短期财务业绩。“收购刚刚过去一个季度就来回答这个问题显然有些太早了。”

    译者：朴成奎

    Zynga CEO Mark Pincus understands that investors want his company to improve its mobile revenue generation, but he thinks the pieces are in place for success.

    Pincus, appearing at Fortune Brainstorm Tech in Aspen, says that Zynga (ZNGA) games initially thrived on social networks like Facebook (FB), because "that's where people were hanging out." Now that so many consumers are spending more time on smart-phones -- particularly in North America -- Zynga needs to follow the crowd.

    "Mobile is definitely earlier-stage [than web], but we're encouraged because all of you are holding smartphones in your hands, half of you are playing games today and we can all do in-app purchases," Pincus told the audience. "All of the components are there."

    Pincus added that he already believes Zynga is the largest mobile gaming network, even though he acknowledges that the market is "fragmented."

    A couple other notes from the Pincus interview:

* Real money gaming: Zynga is seriously exploring "real-money" games, which is otherwise known as online gambling (perhaps via Zynga Poker). Such things are currently legal in places like the UK, but still illegal in the U.S. Pincus did not reject the prospect of Zynga joining a lobbying effort to change U.S> law, but said he would hope to advocate for more "mass market consumer-oriented, and less toward hardcore style gambling."

* DrawSomething: When asked if Zynga had overpaid for Draw Something maker OMGPOP, Pincus said that Zynga did not make the purchase to boost short-term financials. "It's too early to tell after one quarter."