诺基亚押宝拍照手机

    苦苦挣扎的芬兰电子产品巨头诺基亚（Nokia）在上周四的新闻发布会上发布了自己最新款的智能手机——诺基亚Lumia 1020。这个机型的招牌功能是配备了4100万像素传感器的内置摄像头。诺基亚早在此次发布会前就一直在为Lumia 1020造势。它将搭载诺基亚Pureview图像处理软件以及6个卡尔蔡司镜头。这款手机将于七月下旬面市，合约价为299美元。

    诺基亚正设法让消费者重新关注自己的设备。一个超高端摄像头可使它的手机在竞争激烈的市场上鹤立鸡群。美国皮尤互联网研究中心的调查显示，82％的美国手机用户用手机拍照，而在2010年这一比例只有76％。通过诺基亚的Pro Camera 软件，摄影爱好者能捣鼓自己拍摄的照片，比如手动曝光设置以及延长曝光时间等。它的相机应用程序还附带了新手指南。就拍照功能而言，诺基亚Lumia 1020完胜三星（Samsung）大受欢迎的GalaxyS4，后者配备的摄像头为1600万像素。

    毫无疑问，诺基亚需要一款热卖的产品。因为跟不上苹果（Apple）以及使用谷歌（Google）Android操作系统的三星这两家巨头的步伐，诺基亚一路节节败退、丧师失地。据市场调研公司高德纳（Gartner）称，一季度诺基亚的全球市场份额减少了近5个百分点。全球而言，三星以23.6％的市场份额独占鳌头，诺基亚和苹果分别以14.8％和9％跟随其后。而一年前，诺基亚的市场份额还有19.7％。

    诺基亚这场翻身仗中最大的盟友是为它提供Windows手机操作系统的微软（Microsoft）。诺基亚与微软的独家合作使它能专注于打造更好的设备。此外，2011年四季度，微软向诺基亚支付了2.5亿美元的“平台支持”费。此后，这家总部位于美国华盛顿州雷德蒙德市的高科技巨头每季度都会向诺基亚支付一笔费用。（诺基亚首席执行官史蒂芬•埃洛普曾在微软工作了近三年。）

    诺基亚基本信守了自己不断推出新设备的承诺。去年秋天，《财富》深入诺基亚内部，见证了其原版Lumia手机的开发过程。负责重启诺基亚智能手机业务的乔•哈洛向《财富》说：“要重获消费者热捧，必须拿出过人的产品。”（财富中文网）

    译者：项航

    At a press conference on Thursday, the struggling Finnish electronics giant unveiled its latest smart phone, the Nokia (NOK) Lumia 1020. Its marquee feature: a built-in camera that packs a 41-megapixel sensor. The device, which the company had been teasing ahead of the announcement, will come with Nokia's Pureview image processing software and six Carl Zeiss lenses. It'll be available in late-July for $299 with a contract.

    Nokia is trying to find ways to get consumers to give its devices a second look. A super high-end camera could differentiate its phones in a crowded market. According to a Pew Internet poll, 82% of American cell phone owners take pictures on their devices, up from 76% in 2010. Nokia's Pro Camera software will let shutterbugs tinker with their shots, including manual exposure settings and long exposure times. The camera app also includes a tutorial for novices. As far as photos are concerned, Nokia's phone could trump Samsung's wildly popular Galaxy S4, which packs a 16-megapixel shooter.

    One thing is for sure: Nokia needs a hit. The company has been losing ground in its bid to keep up with juggernauts Apple (AAPL) and Samsung, which uses Google's (GOOG) Android operating system. Nokia lost almost 5 percentage points of global market share in the first quarter, according to researcher Gartner. Globally, Samsung was No.1 with 23.6% market share, ahead of Nokia's 14.8% and Apple's 9%. A year earlier, Nokia had a 19.7% share.

    Nokia has largely made good on its promise to keep pumping out new devices. Last fall, Fortune took an inside look at the development process of the original Lumia. "Becoming cool again means having great products," Jo Harlow, the executive assigned with rebooting Nokia's smartphone business, told Fortune.

    Nokia's biggest ally in its turnaround is Microsoft (MSFT), which is providing the company with its Windows Phone OS. Nokia's exclusive relationship with Microsoft has allowed it to focus on making better devices. The tech giant, based in Redmond, Wash., is also paying Nokia quarterly "platform support" payments that started with $250 million in the fourth quarter of 2011. (Nokia's CEO Stephen Elop spent almost three years at Microsoft.)