贝佐斯解密新款Kindle Fire HDX

    在亚马逊（Amazon）总部的一间小会议室里，现年49岁的公司首席执行官杰夫•贝佐斯手持黑色记号笔在书写板上奋笔疾书，分三部分简要阐述他的设备战略。亚马逊将于本周发布一系列新的平板电脑产品，其中包括7寸和8.9寸的Kindle Fire HDX，以及经过重新设计的7英寸Kindle Fire HD。这三款产品本周将在Amazon.com上开始预订，届时三款产品的价格均将极具竞争力。7寸版HDX的售价将为229美元，8.9寸版HDX的售价将为379美元，而Kindle Fire HD的售价为139美元。

    贝佐斯目光灼灼地说：“我们设备业务的愿景和战略的第三点将在今天大白于天下，在此我想向诸位重点介绍一项功能。”

    上述新款Kindle设备遵循贝佐斯三大战略理念的前两条：好的产品应该物美而价廉；亚马逊应该在人们使用设备的过程中、而不是购买设备的那一刻赚钱。两款Fire HDX设备的定价与谷歌（Google）Nexus 7以及Nexus 10的大致相当，但谷歌这两款Android平板电脑的工业设计都不及亚马逊；另外，它们的功能也比不上亚马逊Fire HDX，后者采用四核2.2 GHz Snapdragon 800处理器以及双核Adreno 330图形芯片，速度更快。

    Inside a small conference room at Amazon headquarters, Jeff Bezos is briskly writing on a dry erase board in black marker. The 49-year-old CEO is spelling out the three parts of his device strategy, which is behind a new line of tablets Amazon (AMZN) is announcing this week: the 7- and 8.9-inch Kindle Fire HDX and a redesigned 7-inch Kindle Fire HD. When preorders start this week via Amazon.com, all three will be competitively priced. The 7-inch HDX will sell for $229, an 8.9-inch version for $379, and the HD will go for $139.

    "A third leg of our vision and strategy for the device business is going to come into focus today, especially when I show you one particular feature," says Bezos with a gleam in his eye.

    These new Kindles obey the first two laws of the Bezos philosophy -- that premium products should be sold at non-premium prices and that Amazon should make money when people use its devices, not when people buy them. Pricing of the Fire HDX matches that of Google's (GOOG) Nexus 7 and 10, but neither Android tablet quite sports the industrial design of Amazon's. They're also edged out when it comes to features, thanks to the HDX models' faster quad-core 2.2 GHz Snapdragon 800 processor and dual-core Adreno 330 graphics chip.