梅耶尔接管雅虎后的三大决定

    上周早些时候，雅虎（Yahoo）发布了季度业绩。虽然这家公司表示，宣称其Web 1.0资产转型成功尚需时日，但玛丽莎•梅耶尔的快速处事方式（包括24项收购、15项重要产品推出与更新以及公司文化的全面改革）让投资者颇感振奋。事实上，自从2012年7月梅耶尔上任以来，雅虎股价已经上涨了一倍多。

    但正如梅耶尔上周在华盛顿举办的《财富》最具影响力女性峰会上所说的那样，她认为，事实上需要领导人做出的决定不多，但“你必须完美地做出这些决定”。下面是梅耶尔为雅虎所做的三大决定：

    致力于移动应用

    梅耶尔说：“我认为，雅虎的未来将是移动应用。”而且，她有数据来证明。本月早些时候进行的公司业绩电话会议上，雅虎宣布，仅上一个季度，它的月度移动用户基础就增长了15%至3.80亿。从公司内部看，梅耶尔为促进创新，换掉了公司的黑莓（BlackBerrys）手机，给每位雅虎员工发放主导全球智能手机市场的苹果（Apple）iOS和安卓（Android）手机。这事看起来很简单，但其实另有深意。梅耶尔说：“我们把它叫做内部测试...让人们体验自己开发的产品。”

    引进新人才

    梅耶尔还协同努力将新人才引入雅虎。自从梅耶尔上任以来，雅虎已经新聘用了1,000名工程师和至少50名博士，大举招聘使得应聘者大增：仅上个季度，雅虎就收到了17,000份申请。

    收购轻博客Tumblr

    雅虎以11亿美元收购Tumblr令业界瞩目。尽管这家由高中辍学生大卫•卡普创立的初创公司拥有超过1.36亿博客，但去年仅获得1,300万美元的收入。（据称，这个网站的目标是2013年获得1亿美元收入。）但梅耶尔认为，她押下这样的“大赌注”物有所值。她将雅虎和Tumblr比作互补的大陆，至少从地理意义上，就像南美洲和非洲：比如，雅虎的用户年龄相对较大，而Tumblr的用户要年轻很多。至于卡普自己？梅耶尔表示：“他的确与他的网站社区非常合拍。”（财富中文网） 

    Earlier this week, Yahoo (YHOO) reported quarterly earnings, and while they indicate the Web 1.0 property still has a long slog ahead before its turnaround could be called successful, Marissa Mayer's fast-acting approach, which includes 24 acquisitions, 15 major product launches and refreshes, and a cultural overhaul, has investors excited. Indeed, the company's stock is up over 100% since she started in July 2012.

    But as Mayer explained this week at Fortune's Most Powerful Women Summit, held in Washington, D.C., she believes there are actually just a few decisions a leader really needs to make, but "you need to make them perfectly." Here are her top three for Yahoo:

    A commitment to mobile

    "I think Yahoo's future is going to be mobile apps," Mayer said. And she has the numbers to prove it. Earlier this week during the company's earnings call, Yahoo disclosed that its mobile user base grew by 15% to 380 million monthly members over the last quarter alone. From an internal standpoint, Mayer fanned the innovation flames by swapping out the BlackBerrys (BBRY) still being issued to every Yahoo employee for Apple (AAPL) iOS and Android devices, which now dominate the global smartphone market. Basic as it may sound, the move makes sense. Says Mayer: "We call it dog-fooding ... where people try the product they're developing."

    Inject new talent

    Mayer has also made a concerted effort to bring new talent to Yahoo. To wit, the company has hired 1,000 new engineers and at least 50 Ph.D.s in total since Mayer took the reins, a move that has prompted an uptick in interested applicants: Yahoo received 17,000 applications in the last quarter alone.

    Buying Tumblr

    Yahoo's $1.1 billion acquisition of Tumblr certainly got the industry's attention. Although the startup founded by high school dropout David Karp hosts 136 million-plus blogs, it reportedly pulled in just $13 million in revenues last year. (It's been said the company is aiming for $100 million for 2013.) But Mayer argues her "big bet" makes a lot of sense, comparing the relationship between Yahoo and Tumblr to complementary continents -- at least geographically-speaking -- like South America and Africa: Yahoo's demographic skew older, for instance, while Tumblr's is significantly younger. As for Karp himself? Says Mayer: "He's really in tune with the community he has."