全球游戏业最具影响力的10大女性排行榜
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虽然视频游戏业仍然是男性的天下，但执掌视频游戏公司的女性高管正在不断增加。然而，M2研究公司(M2 Research)创始人旺达•马龙尼认为，鉴于全球女性玩家加速增长的态势，女性掌门人的增速还未达到其应有水平。视频游戏业的女性高管占比目前还不到15%。 相比之下，Newzoo研究公司发现，在全球12亿视频游戏玩家中，46%（即5.7亿）是女性，拉丁美洲的女性玩家占比最高（49%），亚太地区最低（43%）。 Newzoo研究公司创始人彼得•沃曼说：“在美国，大约1.7亿人在互联网、手机、个人电脑或游戏机上玩游戏，其中大约一半的玩家（48%）是女性。”沃曼指出，大多数女性玩家（55%）的年龄在30岁以上。 Newzoo研究公司声称，最流行的游戏平台是智能手机和平板电脑。每4位美国女性玩家中就有3位（共计617万人）在移动设备上玩游戏。 马龙尼发现，在视频游戏业中，从事休闲游戏业务的女性人数略多一些。她也发现，更多的女性扎根在非娱乐的严肃游戏部门。女性往往在执行制作人和人事主管等侧重于流程监管的职位上更占优势。而在编程和音频设计等技术性岗位上，女性的人数相对较少。 “除了让更多女性将游戏业视为一个积极的职业选择之外，我们还需要在生产、设计和开发等领域给予她们以支持，”马龙尼说。“此外，我们还需要促进薪酬公平，同时让她们接受更加积极的指导活动。” 以下是游戏业目前最具影响力的10位女性。对于寻求成为互动娱乐业一员的女性玩家来说，其中的任何一位均可作为职场榜样。 |
While the video game industry is still dominated by men, the number of women in power at video game companies is growing. But it's not growing as quickly as it should, given the acceleration of female players around the world, says Wanda Meloni, founder of M2 Research. Women currently comprise less than 15% of the games industry. In contrast, research firm Newzoo has found that of the 1.2 billion people playing video games globally, 46%, or 570 million, are female, with the highest share of women playing in Latin America (49%) and the lowest in Asia-Pacific region (43%). "In the U.S., around 170 million Americans play online, mobile, PC, or console games," said Peter Warman, founder of Newzoo. "Almost half, 48%, of these gamers are female." Warman notes the majority of female gamers -- 55% of them -- is older than 30. The most popular platform to play games on are smartphones and tablets, according to Newzoo research. Three out of four American female gamers, or 61.7 million women, play games on their mobile device. In the video game industry, Meloni found that there are slightly higher numbers of women working in casual games. She also found more women entrenched in the non-entertainment serious games sector. Women tend to be more dominant in executive production and management rolls where they can oversee the process. Where they fall short is in the more technical capacity of programming and audio design. "Aside from getting more women to view games as a positive career option for them, we need to support them in all areas of production, design and development," said Meloni. "Additionally, we need to work on pay equity and more positive mentoring activities." Here are 10 powerful women in games today, any of whom would serve as good role models for female gamers looking to enter the interactive entertainment work force. |
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霍普•柯克伦 •职衔：首席财务官 •公司：King 休闲游戏发行商和开发商King公司即将启动IPO（首次公开招股）。作为《糖果粉碎传奇》（Candy Crush Saga）和《泡泡女巫传说》（Bubble Witch Saga）等热门跨平台游戏的制造商，King公司从Clearwire公司挖来了首席财务官霍普•柯克伦。这家瑞典移动游戏开发商是游戏领域增长最快的公司之一。它通常先在自己的主站点测试游戏，然后根据Facebook的要求予以微调，最终在移动设备上出售这些游戏。全球各地玩家每天通过移动设备、Facebook和互联网操作King公司旗下150款拥有14个语言版本的独家游戏，日均游戏次数高达10亿以上。此前在Evant公司任职期间，柯克伦曾经帮助该公司募集了110亿美元。对于King公司的IPO和雄心勃勃的增长计划而言，这份履历是个好兆头。 |
Hope Cochran • Title: CFO • Company: King Casual game publisher and developer King is heading towards an IPO. The maker of hit cross-platform games like Candy Crush Saga and Bubble Witch Saga lured CFO Hope Cochran away from Clearwire Inc. The Swedish mobile game developer, which tests games out on its main site before fine-tuning them for Facebook (FB, Fortune 500) and then monetizing them on mobile, is one of the fastest-growing companies out there. King has over 1 billion gameplays per day globally across 150 exclusive games in 14 languages through mobile, Facebook and online. Cochran previously helped raise over $11 billion while at Evant, which bodes well for King's IPO and aggressive growth plans. |
