EMC高管：怎样避免被钱伤感情
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凯瑟琳•温克勒从小就对社会和环境问题颇感兴趣。在家乡新泽西，她经常到周围的树林和山区探险。而且她还是一位书迷，很早就喜欢阅读环保主义者瑞切尔•卡森的作品。长大后，温克勒进入了计算机与科技领域，但私底下，她依然是一位环保主义者。上世纪90年代中期，为了让自己能够实地观察自然系统，她开始尝试轻便潜水。而且，她从来没有停止过学习的脚步。 初到云计算公司EMC，她负责产品管理，而不是可持续发展。后来，这家公司决定在产品规划与开发过程中融入“绿色”理念，于是，温克勒主动出击，抓住了这个一展身手的好机会。她的使命是找出自己能够施加影响的领域。温克勒在担任首席可持续发展官期间一直致力于减少电子废弃物、最大程度回收可回收材料，更好地报告EMC的碳足迹与水足迹，同时调动公司员工和社区的积极性。 58岁的温克勒曾出席《财富》（Fortune）绿色头脑风暴大会（Brainstorm Green）。她最近接受了我们的采访。 1. 最让你兴奋的替代性能源项目是什么？ 太阳能。这个答案听起来理所当然，因为太阳的光辉无处不在，我们可以自由获取。坦白地说，太阳能行业处在一个不断摸索的学习过程中，所以我预计，这个过程仍将继续下去。未来，太阳能将为我们提供更多的能源。 2. 你最崇拜的绿色企业或人物是哪些？为什么？ 我一直对于保罗•霍肯和雷•安德森这些能够真正发起对话的人心存敬意。至于公司方面，经营户外服装的Patagonia最近给我留下了特别的印象。不论我走到哪儿，都能看到人们穿着这家公司出售的颜色亮丽、造型帅气的超轻薄保暖外套。我喜欢这家公司，并不因为它是一家“绿色”公司，而是它让可持续发展变得很酷。他们用回收材料来制作服装，他们真正围绕可持续发展打造自己的产品和公司品牌。 3. 你还崇拜其他哪些公司？为什么？ 特斯拉（Tesla），因为它的颠覆性。我非常崇拜IBM。身为一家大公司，它证明了再大的公司也可以进行转变。IBM进行了多次改变，我相信，面临可持续经济浪潮，大多数公司将不得不做出改变。另外还有维珍银河（Virgin Galactic）与维珍海洋公司（Virgin Oceanic）公司，这样一家“可上九天揽月，可下五洋捉鳖”的公司，让我敬佩不已。 4. 你获得过的最好建议是什么？ 从我很小的时候起，父亲就常常告诫我，有人找你借钱的时候，除非你真心愿意，否则就不要答应。他一直是这么做的，我也听从了他的建议。所以，我从来没有因为金钱问题影响和别人的关系。 |
Kathrin Winkler grew up with an interest in social and environmental issues. She regularly explored the woods and mountains close to her New Jersey home and was an avid reader who had an early interest in the works of conservationist Rachel Carson. As an adult, she explored the world of computing and technology, but retained a love of environmentalism in her personal life. In the mid-1990s, she started scuba diving, where she was able to watch natural systems in action. She was committed to learning more. When she arrived at EMC (EMC), it was to manage products, not sustainability. But when the opportunity came to integrate "green" concerns into the way the company planned and developed products, Winkler jumped at the chance to do some good. Her mission was to figure out what where she could make an impact. During her time as chief sustainability officer, Winkler has focused on e-waste reduction, maximizing the recovery of recycle-able materials, better reporting on EMC's carbon and water footprints, and engaging with employees and the community. Winkler, 58, is a former attendee of the Fortune Brainstorm Green conference. She spoke with us. 1. Which alternative energy projects are you most excited about? Solar. It sounds very obvious, and yet the sun is everywhere around us and is there for the taking. Frankly, the solar industry has been on a very sharp learning curve, so I have expectations that that learning curve will continue and that it will, over time, be able to contribute a much higher percentage of energy. 2. Which green business or person do you admire most? Why? I have huge admiration for people who really started the conversation -- people like Paul Hawken and Ray Anderson. As far as companies go, at the moment I happen to be particularly impressed with Patagonia. Everywhere I go, I see people in their cool, super-lightweight, super-warm jackets in bright colors. [Patagonia] made [sustainability] cool, and not because it's "green." And yet they've made the clothes out of recycled materials, and they're really building a brand around their product and a business around sustainability. 3. Which other companies do you admire? Why? Tesla (TSLA), because it's disruptive. And I have a lot of admiration for IBM (IBM). As a large company, it has shown it's possible for a big company to transform. It has remade itself a couple of times, and I believe that for a sustainable economy, most companies are going to have to remake themselves. I'll also add Virgin Galactic and Virgin Oceanic because I love that there's a company out there that's both reaching for the stars and reaching for the bottom of the ocean. 4. What is the best advice you ever received? My dad told me many times, starting when I was very young, that if someone wants to borrow money, you should only lend it to them if, in your head, you're actually willing to give it to them. He practiced that, and so did I, so money has never gotten in the way of any relationships. |
