给你60秒，怎样打动巴菲特
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上周四晚，莱斯大学（Rice University）设在休斯顿的商学院礼堂里座无虚席，参加商业计划竞赛的学生们正准备上场。竞赛内容是假设学生扮演的创业者和奥马哈的先知——沃伦•巴菲特一同走进电梯，然后在电梯行驶30层楼，也就是60秒时间里说服巴菲特为自己的公司投资。 40多支学生团队参加了这次“在电梯里打动巴菲特”的模拟活动。不过，观众货真价实——近500名学生、投资者和德克萨斯州商业界领袖都坐在礼堂里。这次微型轰炸式推介是莱斯大学年度商业计划竞赛中的重头戏，前来争夺这160万美元奖金的大学生队伍来自美国各地，他们将在为期三天的比赛里不停地用PowerPoint演示文稿进行推介。有些参赛者进行的不顺利——有几位学生在观众面前进行推介的时候卡了壳。但也有些人获得了成功，点击此处就可以看到所有参赛团队的推介书。 评委将在周六晚间的庆典上为获胜队伍颁奖，奖金包括每次最佳电梯推荐的1000美元奖金以及奖励给最佳团队的45万美元。不过，到目前为止，本刊已经挑选出了一些我们喜欢的推介内容。 最有可能吸引广大疑病症患者：圣母大学（University of Notre Dame）NanDio团队 计划：这支团队表示，他们准备了一次针对人类乳头瘤病毒的简单检验。据美国疾病控制与预防中心（Centers for Disease Control and Prevention）介绍，这种病毒正在大肆传播口腔癌。 推介语：“你知道自己嘴里有什么吗？可能有人类乳头瘤病毒。” --- 最有可能进一步打击制造业工人：麻省理工（Massachusetts Institute of Technology）NVBOTS团队 计划：随着3D打印机不断提高制造行业的自动化水平，这支团队推出了可以日以继夜不间断运转的3D打印机。 推介语：“我们去掉了所有3D打印工序上的人员。我们的机器可以在没有任何人为干预的情况下全天候地运转。” 最有可能促使电影《毕业生》拍出续集：华盛顿大学（University of Washington）PolyDrop团队 计划：他们的公司希望制造出耐用的塑料导电材料。这个团队认为他们的半导体聚合物能够主导静电电荷耗散市场（没错，这个词很拗口），他们还说这项计划价值23亿美元。 推介语：“我们是PolyDrop，我们即将带来塑料革命。” --- 最有可能把小甜甜布兰妮的歌赶出夜店：杜克大学（Duke University）CrowdTunes团队 计划：建立一个数字点唱机市场，到酒吧消遣的人可以用自己的手机来控制音响系统。按点歌数量付费，额外付费的话可以立即播放所点歌曲。 推介语：“赞助人可以对歌曲竞标，然后用较高的价格击败那些品味惨不忍睹的朋友。我们则创造了一个音乐市场，在这里，每首歌曲在酒吧能卖到20美元。” --- 放弃电影艺术事业并且去拿一个MBA学位的最佳理由：伦敦商学院（London Business School）FilmShaker团队 计划：FilmShaker立志成为“独立电影界的Netflix”。就连最棒的独立电影也几乎找不到发行人，在这种情况下，FillmShaker有可能为这类电影提供一个平台和一种商业模式。 推介语：“几年前，我遇到了一位制片人，他的电影在戛纳电影节上拿了大奖。他告诉我，他的电影一分钱都没赚到。”（财富中文网） 译者：Charlie
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In front of a standing-room-only crowd at a Rice University auditorium Thursday night, business plan contestants set the scene: A would-be student entrepreneur walks into an elevator with Warren Buffett. They have 30 floors -- or 60 seconds -- to get him to invest in their company. More than 40 student teams delivered elevator pitches to an imaginary Oracle of Omaha. But the crowd was real: Nearly 500 students, investors, and Texas business leaders crowded into the Houston business school auditorium. This micro-spiel showdown is a high-drama event at the university's annual business plan competition, which draws teams from all over the country to compete for $1.6 million over the course of three PowerPoint-filled days. Some stumbled -- a few presenters went cold in front of the crowd. And some succeeded, you can see all the pitcheshere. The judges will hand out prizes to the winning teams at a gala on Saturday night, including $1,000 for the best elevator pitch and $450,000 for the top team. But for now, Fortune has picked a few of its favorites. Best appeal to the hypochondriac in all of us: NanDio, University of Notre Dame The plan:The team says it has a simple diagnostic test for the human papillomavirus, which it says is causing epidemic levels of oral cancer, according to the Centers for Disease Control and Prevention. The pitch:"Do you know what's in your mouth? It could be HPV." --- Most likely to further depress manufacturing workers: NVBOTS, Massachusetts Institute of Technology The plan:With 3-D printers already increasing the amount of automation in manufacturing, this team has developed one that can run all day and night. The pitch:"We've eliminated the human from every step of the 3-D printing process. You can run our machines 24/7 without any human interaction." --- Most likely to spark a sequel to The Graduate: PolyDrop, University of Washington The plan:The company wants to make durable plastic materials that can conduct electricity. The team thinks its semiconducting polymers could take over the electrostatic charge dissipation market (yes, it's a mouthful), which it says is worth $2.3 billion. The pitch:"We are PolyDrop, and we are completing the plastics revolution." --- Most likely to purge Britney Spears songs from your bar night: CrowdTunes, Duke University The plan:Create a digital jukebox marketplace where bar-goers can use their phones to control the sound system, paying per play, and paying more to play a song immediately. The pitch:"Patrons can bid on their songs, and then outbid their friends with terrible taste. We've created a music marketplace where I've seen songs sold for $20 in bars." --- Best reason to ditch that arts career and get an MBA: FilmShaker, London Business School The plan:FilmShaker promises to be the "Netflix of independent films." With even the best indie films getting little distribution, the business would give those movies a platform, and a business model. The pitch:"A few years ago, I met a producer whose movie won the Cannes Film Festival. He told me his movie hadn't made any money." |
