移动时代，网站不死

    不久前，专家们曾断言，社交网络的崛起意味着电子邮件大限将至。事实证明，他们错了。

    上周早些时候，我十分喜欢的一位作家兼投资者——克里斯•迪克森撰文称，随着全球进入移动互联网时代，他认为传统网站的衰落不可避免。这篇文章的论点很简单——移动为王，而应用程序又主宰着移动领域。因此，网站已死。然而，克里斯压根没有考虑互联网网站未来发展的关键轨迹（或者说他可能认为这些网站根本就没有未来）。迄今为止，“网站”有两个含义：

    1）在全球发布内容的分布式平台

    2）互联网软件的零阻力配送系统

    不幸的是，这两者往往被混为一谈，从而引发无数糊涂的对话。我认为近来最好的一个例子是Healthcare.gov网站的崩溃。推广相关内容的实际‘网站’运行得可谓完美。出问题的是管理医疗保健注册的“软件”部分，而这一部分要复杂得多。然而最后，人们讨论的话题变成了“奥巴马怎么连个简单的网站都搞不定？”

    网络应用程序=软件，网站=内容。两者的服务宗旨不同。

    因此，克里斯的文章实际说的是这么回事：移动互联网显然将成为信息传输的主要媒介。丰富的本地移动应用提供的客户体验远远优于通过移动浏览器加载的网页应用。因此，互联网软件将成为最主要的移动应用场景。

    然而，这并不意味着移动应用程序将取代网站，成为首要的发布平台。设备和用户的增加，将带动对更多、更好内容的需求。内容仍将主要通过网站发布。

    听清楚了！几乎没人用内容提供商的移动应用程序来消费内容，这些应用做得太糟糕了。打车软件Uber（明显是一家以移动为中心的公司）的网站做得这么好是有原因的——他们将网站标榜为一种生活方式。Twitter这样的移动应用程序只会让消费者更容易发现、分享精彩内容，从而使网站愈加成为互联网不可或缺的一部分。

    事实上，在移动时代，网站还会继续生存，蓬勃发展。（财富中文网）

    本文作者扎查理•罗森是Pantheon公司首席执行官兼联合创始人。Pantheon总部位于旧金山，是一家专业网站平台服务商，致力于帮助软件开发者、营销人员以及IT用户构建、启动并运营有关文档管理和博客系统的网站。

    译者：项航

    Not long ago pundits were declaring the death of email due to the rise of Social Networks. They were wrong.

    Earlier this week, Chris Dixon, one of my favorite writers and investors, wrote a piece on what he sees as the inevitable decline of the web as the world transitions to mobile computing. The thesis is simple -- mobile is dominating, and apps dominate mobile. Ergo, the web is dead. However, Chris misses a critical distinction that must be made to understand the future (or possible non-future) of the web. 'the web' heretofore has meant two things:

    1) A distributed platform for publishing content globally

    2) A frictionless delivery system for Internet-enabled software

    Unfortunately, these two things are often conflated, which has led to countless confused conversations. My favorite recent example has been the Healthcare.gov debacle. The actual 'website' for marketing content performed flawlessly. The tremendously more complex 'software' for managing healthcare enrollment was the part that fell over. Yet in the end, the conversation was distilled to "How could President Obama screw up a simple website?"

    Webapps = software, websites = content. The two serve separate purposes.

    So here's the truth in Chris's post: Clearly, mobile will be the dominant medium for computing. Rich native mobile apps provide a significantly better customer experience over web apps loaded via a mobile browser. For this reason, Internet- enabled software will transition primarily to mobile apps.

    However, that doesn't mean mobile apps will displace the web as the world's primary publishing platform. More devices and more users will only drive demand for more and better content. Content will continue to be primarily published via the web.

    Newsflash! Hardly anybody uses publishing company's mobile apps for content consumption -- they stink. Uber (an obviously mobile-centric company) has a stunning website for a reason – it's central to how they market themselves as a lifestyle brand. Mobile apps, such as Twitter (TWTR), will only make it easier for consumers to discover and share great content and therefore make the web more integral to the Internet over time.

    Indeed in the era of mobile, the web will live on and prosper.

    Zachary Rosen is co-founder and CEO of Pantheon, a San Francisco-based professional website platform for developers, marketers, and IT users to build, launch, and run all their Drupal & WordPress websites.