谷歌眼镜成本150卖1500美元，利润率高达90%？

    上月，谷歌眼镜（Google Glass）曾限时一天公开发售，售价高达1500美元。然而，据一家调研公司称，这款产品的硬件和制造成本总额仅为152.47美元。

    本周二，调研公司IHS Technology估计称，谷歌眼镜的材料成本仅132.47美元，而总的制造成本约20美元。谷歌眼镜这样的智能眼镜产品其实是带有头戴式显示器的可穿戴计算机。

    上述估算表明，谷歌眼镜的利润率可能高达近90％。不过，IHS警告称，实际情况可能并非如此。

    IHS高级总监安德鲁•拉斯维勒说：“（这款该产品）的大部分成本是非材料成本，包括非经常性工程费用、大量的软件和平台开发，以及刀具加工成本和其他前期费用。”

    拉斯维勒称，IHS评估的谷歌眼镜“感觉像是原型机”。 拉斯维勒表示，如果谷歌眼镜要瞄准大众市场，新版产品可能在处理速度、能源效率、重量和尺寸方面有所改进。

    谷歌发言人克里斯•戴尔在一份电子邮件声明中表示，IHS公司估算的谷歌眼镜成本“太离谱”。

    戴尔说：“谷歌的生产成本（比IHS估算的）要高得多。”

    谷歌眼镜上个月曾限时一天公开发售，并很快销售一空。IHS上月估算称，从2012年到2016年，所谓的智能眼镜的市场总体量可能达到近1000万台，出货量有望在2016年达到660万台之多。IHS表示，为了达到这个目标，开发人员将需要成功地生产增强现实应用，因为这才是用户对智能眼镜感兴趣的原因所在。

    然而，在较悲观的情况下，IHS表示，智能眼镜总出货量到2016年可能只能达到100万部。IHS称，如果智能眼镜未能成为真正的增强现实系统，而是沦为可穿戴式摄像机，就很可能出现总出货量只有100万部的惨淡局面。（财富中文网）

    译者：项航

    Google Glass fetched $1,500 when it was sold during a one-day promotion last month, but according to one research firm, the device's hardware and manufacturing costs totaled just $152.47.

    Research firm IHS Technology on Tuesday estimated the materials for Google Inc.'s (GOOG) eyewear cost just $132.47, while manufacturing costs were estimated to total about $20. Smart glass products like Google Glass are wearable computers with a head-mounted display.

    Though those estimates suggest Google Glass commands a roughly 90% profit margin, IHS cautions that is likely not the case.

    "The vast majority of its cost is tied up in non-material costs that include non-recurring engineering expenses, extensive software and platform development, as well as tooling costs and other upfront outlays," said IHS senior director Andrew Rassweiler.

    Rassweiler said the Google Glass IHS evaluated "feels like a prototype," saying if the company were to aim for mass market production, future product revisions would likely improve processing speed, energy efficiency, weight, and size.

    In an e-mailed statement, Google spokesman Chris Dale said the firm's estimated cost of Glass was "wildly off."

    "Glass costs significantly more to produce," Dale said.

    Google Glass went on sale for one day last month, and promptly sold out. IHS last monthestimated the total market for so-called smart glasses could total almost 10 million units from 2012 to 2016, with shipments expected to reach as high as 6.6 million units in 2016. To reach that target, IHS said developers would need to successfully produce augmented reality applications that would justify user interest in smart glasses.

    However, under a more pessimistic scenario, IHS said smart glass shipments could total just 1 million through 2016. That bearish scenario would likely play out if smart glasses became more of a wearable camera than a true augmented reality system, according to IHS.