黑莓在美国份额降至3%，借全新低端手机转战印尼

    随着美国消费者的“疯狂黑莓”时代逝去，日前有报道称黑莓公司（BlackBerry）正在寻求从印尼等新兴市场获得更强的立足点。

    上周，这家陷入困境的加拿大公司在雅加达推出了新的低成本黑莓Z3手机。《纽约时报》（New York Times）的报道称，这是一个时尚秀场，有新潮hip-hop街舞，当然也有激光红毯秀。

    这家公司最近没什么值得庆祝的事情。今年早些时候发布的数据显示，手机市场这位曾经的王者在美国市场的份额已经下降到了3.1%。

    这款新型低成本触屏手机专为印尼市场设计，而印尼也是黑莓全球最大的市场之一。这款手机售价约合190美元。据《纽约时报》报道，黑莓计划在亚洲其他国家也推出这款手机，目标销售“几百万”部。

    这款手机内置清真食物目录，这对于像印尼这样的以穆斯林为主的国家是非常有用的一项功能。（财富中文网）

    With the U.S. consumer clearly having left the "Crackberry" days behind, BlackBerry (BBRY) is looking to establish a stronger foothold in emerging markets, starting in Indonesia, according to reports.

    The embattled Canadian company announced the new low-cost BlackBerry Z3 at an event in Jakarta Tuesday. The New York Times reported that it was a flashy affair, with hip-hop dancing and, of course, a laser light show.

    The firm hasn't had much to dance about lately, with the one-time cellphone king's market share having dipped to just 3.1% in the U.S., according to data released earlier this year.

    The new low-cost touchscreen phone was designed especially for Indonesia, one of BlackBerry's largest markets globally. It will sell for the equivalent of $190. BlackBerry plans to release it in other Asian countries as well, and plans to sell "millions" of units, according to the Times story.

    The phone includes a halal food directory -- a useful feature in a majority Muslim country like Indonesia.