英特尔总裁解读可穿戴设备

    当苹果公司（Apple）发布人们期盼已久的智能手表（以及两款升级版智能手机）时，芯片制造商英特尔（Intel）也在旧金山半岛的莫斯康展览中心（Moscone Center）展示了他们对于可穿戴设备的未来愿景。由于进入移动市场的步伐缓慢，这家位于加利福尼亚州圣克拉拉的半导体公司多年来饱受批评。如今，公司决定扭转态势，力争在这一逐渐成型的产品类别中取得领先地位。

    为了实现这一目标，英特尔在上周二上午举行了年度开发者论坛，发布了几款新的产品，其中包括一款最新的计算平台，可供开发者打造各种类型的可穿戴设备。这一平台名为“爱迪生”，仅有邮票大小，内置双核系统芯片，还支持无线网络、内存、USB和其他功能。公司还推出了一个“可穿戴设备分析”项目，将为使用其平台打造可穿戴设备的开发者提供数据驱动智能服务。

    英特尔还在试图扩大新PC机的需求量。他们设立了雄心勃勃的目标，要在今年年底前让4,000万台平板电脑使用公司的芯片。不过公司也明确表示，要在可穿戴设备以及更广大的“物联网”市场大展身手。（为了展现可穿戴设备能够多么时髦，英特尔最近在纽约时装周上推出了一款珠光宝气的高档智能手镯。）苹果推出智能手表之后，可穿戴设备将呈现怎样的发展趋势？英特尔的总裁詹睿妮有自己的见解。《财富》（Fortune）有幸采访到詹睿妮，挖掘了更多相关信息：关于她的公司对新市场的愿景、公司未来面临的竞争，以及可穿戴设备要想真正蓬勃发展还需要什么。

    《财富》：在去年的活动上，可穿戴设备是一个重要话题。现在它还很重要吗？

    詹睿妮：可穿戴设备如今仍然是一个重要话题，而且还变得更加真实了。我们去年公布的产品，现在已经研发出了第二代，但今天我们要讨论的是软件开发工具包。基本上你拿一块硬件主板，一个完善的软件开发工具包，就能轻松快捷地打造出新的东西。所以仅仅只用了一年的时间，每个人都感到可穿戴设备不再是一个概念，而是实实在在的产品了。开发者可以用第二代开发主板爱迪生，还能获取开发工具包。他们只需要知道如何在其上挂载软件、开发产品就可以了。这次会议的主题就是软件开发包，它们可以让人们轻松地在英特尔平台上工作。我们发布了物联网开发工具包、可穿戴设备开发工具包，以及用于高性能计算的工具包。

    While Apple was announcing its long-awaited smartwatch (and two updated smartphones), chipmaker Intel was unveiling its own vision for the future of wearables up the Peninsula at San Francisco’s Moscone Center. The Santa Clara, Calif.-based semiconductor company, which has long been criticized for being late to the mobile market, is determined to turn the tide and lead in this fledgling product category.

    To that end, Intel announced several new offerings at its annual developer forum on Tuesday morning, including an updated “board” developers can use to build all sorts of wearable devices. Called Edison, the postage stamp-sized product features a dual-core system-on-a-chip, Wi-Fi, memory, support for USB and more. The company also announced an “analytics for wearables” program that will provide data-driven intelligence to developers building wearables using its platform.

    Intel’s still trying to drive demand for new PCs, and has set an ambitious target of getting its chips in 40 million tablets by end of this year. But it’s definitely made it clear that it’s angling for the wearables–and larger “internet of things”–market. (To show just how fancy wearables can get, Intel recently unveiled a high-end, bejeweled smart bracelet at New York Fashion Week). Company president Renee James has her own take on where wearables are going–post Apple smartwatch. Fortune caught up with James to find out more about her company’s vision for the newish market, the competition and what needs to happen for wearables to really take off.

    Fortune: Wearables were a big topic at last year’s event. Is it still a big topic?

    James: It’s a big deal today but it’s more real today. We’re on the second generation of everything we announced last year, but today what we talked about is the software developer kits. So basically you can get a hardware board, a full software development kit tools and actually build stuff easily and quickly. So what I would say is one year later, everyone’s like, ok, it’s real. They’re on their second rev of the developer board—Edison and they’ve got a full kit. Cause developers just want to know how to hook software to it and build stuff. This conference is all about software developer kits that make it easy to work on Intel platforms. So we announced a kit for internet of things, we announced for wearables and one for high performance computing.