每天做这五件事,在2015年成为一名更好的创业者
本文为与《创业者》杂志的合作内容。原文最初发表于Entrepreneur.com网站。 在创建和经营一家公司的时候,创业者总有忙不完的事。你既是“主厨”,又是“杂役工”,挑战之处就在于如何按轻重缓急安排各项工作的优先度。 在新的一年,我的目标是让自己更善于优化时间安排。以下是我打算在2015年每天都要做的事情,其中一些早已经过实践的检验,还有几项是新举措。或许它们对你同样有用。 1.每天拿出时间来凝神静气。 新的一天开始后,人们很难保持专注,所以,每天用几分钟时间让自己保持平静,专心思考需要完成的任务,便显得尤为关键。拿出不插电的时间,静下心来。我发现早上给自己一段安静的时间是开始一天的好办法。几年前我开始练习瑜伽,它可以让我凝神静气。也有人通过冥想或祈祷来开启新的一天。 2. 思考当天的目标。 思考你在当天或接下来一周希望实现的目标,并将它们记在纸上或电子文档中。我是待办事项清单的忠实信徒。我的团队会收到一个清单,我把它叫做“未来一周”,我会在其中列出这一周需要完成的任务。将这些目标落实到纸上或屏幕上,可以作为未来一周的工作指南和参考。 找到有效的系统可以帮助你更有条理地工作。匆匆记在便利贴上是一种方式,不过现在有许多电子记事本可供选择。如果你依旧热衷于钢笔和纸,你也可以用纸质记事本记录待办事项清单。完成每一项任务之后,将其从清单中划掉。通过这种有效的方式,你可以看到自己每天、每周或每月取得的进步。 接下来,每天早上与你的团队进行一次现场会议、电话会议或Skype网络会议,确定当天需要完成的任务。 3. 了解行业的最新动向。 及时了解全世界的时事动态非常重要,而了解行业的最新情况同样重要。至少阅读一篇与你的公司有关的文章。在推特上关注一份刊物,以便获得最新信息。最好订阅行业刊物,这样一来,如果你无法在线阅读,你就可以从邮箱里取出一份纸质杂志来读。 4. 使用社交媒体。 每天检查你的网站和所有社交媒体,确保一切正常。一位客户试图在线找到你,但你的网站却关闭了,没有什么比这更糟糕了。如果你有博客,尽量每周更新两至三次。这种方式可以让客户了解你的品牌。 阅读其他人的博客,如果你喜欢读到的内容,可以将其分享到不同的社交媒体平台。在社交媒体上,你可以宣传和推销你的公司,接触国内外的网友。如果你不知道如何使用社交媒体,可以考虑专门聘用一名员工或一家公司,为你制定策略,管理公司品牌的社交媒体账户。 5. 维系人脉 每个人都专注于通过社交媒体保持联系,而时常拿起电话与朋友闲聊几句,也是很好的做法。在电话里聊几分钟,约定一起喝咖啡或吃午饭的时间。如果你出席过会议,你会遇到许多人,收到许多人的名片,你可以再次与这些人取得联系。 我在两年前加入了一个客户关系管理计划Contactually.com,并且我承诺每天都会使用它。它现在可以将Facebook、推特和LinkedIn与我的联系方式整合在一起,让我更轻松地与其他人保持联系,了解他们的最新动向。我之前并没有天天用它,但我决定在2015年努力做到。(财富中文网) 译者:刘进龙/汪皓 审校:任文科 |
This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com. When you are an entrepreneur, there is always something to do when it comes to starting and running a business. As chief cook and bottle washer, the challenge is to prioritize how you spend your hours in a workday. For the new year, my goal is to be better at prioritizing my time. Below are a few tried-and-true actions, plus a few new ones, I plan to implement every day in 2015. Maybe you can use them, too. 1. Take time to focus on the day. It’s hard to stay focused once the day gets started, so it is key to schedule a few minutes a day to just be quiet and focus on what needs to be done. Take time out to unplug and be still. I find that quiet time in the morning is a good way to start the day. I took up yoga a few years ago and find that hot yoga is a great way to still my mind and focus. While this works for me, other people meditate or make time to pray. 2. Review your goals of the day. Think about and commit to paper or document digitally the goals you want to accomplish that day or in the next week. I’m a big believer in creating a to-do list. My team starts with a list I call “The Week Ahead” where I outline the things to be accomplished for the week. Once it is down on paper or on screen, it serves as a guide to be followed and checked throughout the week. Find the system that works to help you be more organized. Jotting notes on a Post-it is one way, but there are many electronic organizer options. If you’re still into pen and paper, there are book organizers that you can use your for your to-do list. As you complete each task, mark it off the list. It’s a great way to see how much progress you make in a day, a week or a month. Next, have an in-person meeting, phone call or Skype session each morning with your team to set the mood for what needs to be accomplished that day. 3. Stay up to date on your industry. While it is important to stay up to date on current events around the world, it is just as important to stay up to date on the current events in your industry. Read at least one article pertaining to your business. Follow a publication on Twitter so that its latest information comes up on your timeline. Subscribe to your industry’s publication, so if you don’t get to read it online, you will get it in the mail. 4. Use social media. Check your website and all your social media buttons daily and make sure they are operating properly. Nothing is worse than a potential client trying to find you online and your site is down. If you have a blog, try to write anywhere from two to three times a week. This is a way for your customers to know your brand. Read other people’s blogs, and if you like what you read, then share it on different social-media platforms. Social media is an excellent way to promote and market your business and reach people both domestically and internationally. If you don’t know how to use social media, then consider hiring an individual or company to create a strategy and manage your brand’s social media. 5. Connect and reconnect to your network. With everyone concentrating on staying connected via social media, it is good every once in a while to pick up the phone and say hello. Spend a few minutes on the phone setting up a time to meet for coffee or lunch. If you’ve been to conferences, met a few people and collected business cards, then reach out to those people again. I joined Contactually.com, a customer-relationship management (CRM) program, almost two years ago and promised to use it every day. It currently integrates Facebook, Twitter and LinkedIn with my contact profile, so I can reach out and follow up with folks easier. I haven’t used it every day, but I plan to in 2015. |