一位女CEO眼中的达沃斯：为何商界高管仍趋之若鹜

    2012年，当巴里•拉弗蒂第一次去达沃斯时，她不知道自己将面临什么。但在动身前往达沃斯之前，这位凯旋公关公司北美区首席执行官早就听说过很多与世界经济论坛相关的事情，她不由得感到一丝紧张。

    “在任何场合，我都很少会紧张，但听到那些参加过达沃斯会议的人说这个论坛有多么令人难以招架时，我顿时产生了些许的焦虑感，”她说。“人们把它称为商业马拉松是有原因的。这是一项考验毅力的运动，从早上到中午，从中午到晚上，没有间断。”

    尽管拉弗蒂还不太了解会议期间到底会发生什么，但她已经预感到参加会议的女性不会多。作为一名女CEO，她已经习惯了在出席活动时成为少数几位女性代表之一。当然，她第一次参加达沃斯世界经济论坛时的情形，也的确如此。

    据称，今年参加这项全球会议的女性比例将达到17%，比去年增加了2%。拉弗蒂没有参加今年1月21日召开的达沃斯论坛，《财富》杂志与她回顾了其2012年和2014年的参会经历。

    以下为经过编辑的采访节录：

    《财富》：为什么对于企业高管而言，达沃斯论坛是个很好的商业机会？

    巴里•拉弗蒂：世界上没有哪个地方能像达沃斯论坛一样，让你获得那么多的全球商业信息。你会聆听到各种不同的理念。达沃斯论坛有一个公开的议程，也就是会议期间人人都去参加的主要活动，同时它也有一个较为非正式的议程，包括各种早餐会、酒会和其他活动。在达沃斯，你真的有机会遇到很多大腕。

    When Barri Rafferty first went to Davos in 2012, she didn’t know what to expect. But Rafferty, the CEO of North America at public relations firm Ketchum, had heard so much about the World Economic Forum’s annual meeting that she was anxious before attending.

    “I rarely get nervous going into any situation, but listening to people who had been before talk about how overwhelming it is to be there got me a little nervous,” she said. “They call it a business marathon for a reason. It is a stamina sport that goes on morning, noon and night.”

    While Rafferty may not have had a good handle on the actual goings-on of the conference, she had a hunch that female attendees would be in the minority. As a woman CEO, Rafferty is used to going events and being one of just a few women in the room. Sure enough, she was a minority at Davos her inaugural World Economic Forum.

    This year, the percentage of women attending the global conference is expected to be 17%, a 2% improvement over last year. While Rafferty is not attending Davos’ 2015 conference, which officially starts on January 21, Fortune spoke with her about her experiences in 2012 and 2014.

    Edited Excepts:

    Fortune:Why is Davos a good business opportunity for executives?

    Barri Rafferty:There is no other place where you can go and get that much global business information. You come back with a lot of diverse thinking. At Davos there is the external agenda, which is really just the mainstream events at the conference that everyone goes to, but then there is a more informal agenda which is a lot of breakfasts and drinks and things. That’s really where you get an opportunity to meet with a lot of senior-level people.

    作为这种场合中少数几位女性之一，你觉得自己很引人注目吗？

    在晚宴上尤其如此，因为很多男士会带着夫人出席。在那些场合，人们通常会认为你是某人的妻子，但作为这种级别的职场女性，我已经习惯了充当人群中的少数派。因此，你只要抱着去那里就是和男士们喝酒聊天的态度，你就可以享受整个过程，融入其中。但我认为你有时候会意识到这一点，并告诉自己：“哇，我们还得做些正事啊。”

    预计今年出席的女性比例只占17%。你觉得为何女性占的比例这么小？

    我们讨论的是在一个组织中担任顶级职位的那些人。如果一家大企业只有五个名额，只能派五个人参会，当然要从高层中挑人选，而一家公司的女性高管很可能寥寥无几。世界经济论坛会尽量确保你们公司派的五个人里面有一个是女性。如果今年有17%的女性，这至少比以前强多了，因为以前的女性参与者比例更小。

    As one of the few women at the event, do you feel like you stood out?

    In the evening events in particular, a lot of men take their wives. When you are in [those] social settings, often people assume that you are someone’s wife. But as a woman in business at my level, you are used to not being in the majority so you really have to go into it with the kind of attitude that you are going to be there out drinking with the guys and enjoy the whole thing. But I think you are conscious about of it at times and say to yourself, ‘Wow we still have work to do.’

    Only 17% of attendees at the event are expected to be women. Why do you think the percentage is so low?

    What you are looking at is the people who are in the top positions at an organization. You get five slots to bring people if you are a big corporation. So if your company is going to send five people, they are going to look at their C-Suite people, which likely has fewer women. The World Economic Forum has worked hard to make sure that if you bring five people, one out of five has to be a woman. If there really is 17% women there this year, then at least we are making a little progress because it has been lower in the past.