如何创建一家改变世界的公司?
2008年,在IBM担任工程师的利亚•布斯克产生了一个想法。她想创建一个网站,为人们提供工作机会。她辞去了工作,取出IBM的退休金,创办了劳务市场平台TaskRabbit,用户可以在网站注册做零工。现在有超过30,000人在使用TaskRabbit,部分用户甚至可以完全依靠TaskRabbit提供的工作维持生计。 本周早些时候,《财富》杂志的亚当•拉辛斯基主持了一场初创公司创始人座谈会,与会者包括利亚•布斯克。研讨会结束之后,有一个人告诉布斯克,TaskRabbit提供的工作让他的一位朋友结束了无家可归的流浪生活。 布斯克回答了关于创建TaskRabbit的多个问题。 [为保证内容清楚,对文字记录进行了适当编辑。] 《财富》杂志:作为创始人最大的挑战是什么? 布斯克:从开发一款好产品转向打造一家好公司,是我在创业过程中遇到的最大挑战,但同时,这也给我带来了最多的回报。2008年成功推出runmyerrand.com时,在IBM担任工程师期间掌握的技能,帮我将一种想法变成了人们在日常生活中希望使用,甚至依赖的工具。随着产品的成功,我必须委托其他人对我编写的这款产品进行持续完善。现在,不论我的工作重心是融资、营销、财务或者运营,我依然保持着最初启发我创立TaskRabbit的激情。 《财富》杂志:在开始创业时,你希望自己八年前能知道的一件事是什么? 布斯克:不要想太多,别担心犯错。创业之初,看起来生死攸关的决定,比我愿意承认的要多得多,而在现实当中,每一个决定都让TaskRabbit朝着打造最强大的公司和社区的目标更近一步。在蹒跚前行的过程中,我看到公司在不断学习,变得更好。现在,我对数据和直觉的依赖更加平衡。 |
In 2008 Leah Busque was an engineer at IBM with an idea. She wanted to start a website that would match people with work. She left her job and cashed out her IBM pension to start TaskRabbit, where people can sign up to do odd jobs. Today over 30,000 people use TaskRabbit, and some are able to make a full-time living from their TaskRabbit jobs. Earlier this week, Fortune’s Adam Lashinsky moderated a panel with a group of startup founders, including Leah Busque. After the panel a man told Busque that TaskRabbit work got one of his friends off of the streets when he was homeless. Busque answered a few questions about the making of TaskRabbit. [Transcript lightly edited for clarity.] Fortune: What’s been the biggest challenge for you as a founder? Busque: Transitioning from building a world-class product to building a world-class company has been the biggest and most rewarding challenge in my journey as a founder. When I was bootstrapping what was known as runmyerrand.com in 2008, my skills as a former engineer at IBM helped me build an idea into a tool people actually wanted to use –even rely on– in their daily lives. As the product blossomed, I had to start entrusting others to improve that same product I had coded myself. There was a fundamental shift in the way I needed to approach each day. Today, whether I’m focused on fundraising, marketing, financing or operations, I’m still supporting that initial passion that inspired the creation of TaskRabbit. Fortune: What’s the one thing you wished you knew eight years ago when you first began this journey? Busque: Don’t overthink it and don’t be afraid to make mistakes. When I was first starting out, more decisions than I care to admit seemed like life-or-death situations, when in reality, each choice has brought TaskRabbit closer to building the strongest business and community possible. When we stumbled, I witnessed the company learn and grow into an even better version of itself. I rely on data and gut in a more balanced way today than ever before. |