在1万美元这个价位：苹果手表有哪些竞争对手？

    据官方消息显示：苹果计划把最华丽的那款智能手表的起步价定在1万美元。

    尽管这个新推出的腕上电脑系列也有349美元的普通款，但《财富》不禁注意到，苹果正举步迈入由博柏利、路易•威登和劳力士等老牌奢侈品牌主导的高价手表圈。实际上，价格动辄超过1万美元的手表相当普遍。在内曼•马库斯等高端商店的玻璃陈列柜里，许多奢侈品牌手表都在相互竞争。

    之前就有人猜测，苹果会试图利用高价手表参与奢侈品市场的争夺，而本周一旧金山的苹果发布会则坐实了这一推断。苹果在周一展示的高端手表共有8款，价位从1万美元至1.7万美元不等。其中有一款售价1.7万美元，拥有18K玫瑰金表壳和玫瑰灰表带。你想找一款更实惠的？那试试售价1万美元的白色运动款。

    在苹果进军智能手表市场之前，已有很多公司抢先推出此类产品，但多数消费者并不买账。根据研究公司NPD Group的调查，美国有十分之一的成年人拥有健身追踪器，但只有2%的成年人拥有智能手表。而高昂的价格会让苹果手表的受众面更加狭窄。

    以下是四款其他品牌的手表，售价也都在1万美元以上，而且并不具备无线上网功能。

    1）博柏利“英伦风尚”限量版18K金自动腕表——14,995美元

    这款博柏利限量版手表男女通用，每一只手表上面都有独立编号，总共只有50只。手表为瑞士制造，拥有防反光、防划痕和抗震的蓝宝石水晶表镜。苹果大可从挖来的零售和在线商店高级副总裁安吉拉•阿伦德茨那里，学一点奢侈品的相关经验，她之前曾担任过博柏利的首席执行官。

    2）路易•威登Tambour——10,200美元

    这家奢侈品牌的Tambour系列瑞士手表专为男士打造。它拥有不锈钢表壳和“黑色金属基复合材料的表圈”，以及不锈钢的表带。

    3）Dolce & Gabbana DS5——37,500美元

    Dolce & Gabbana在官网上列出了许多手表，却并未给出价格，上面只写着“按需定价”。但DS5金表倒是明码标价了，却相当惊人——34,500欧元，约合37,000美元。掏这么一大笔钱，你就能获得一款拥有“指示小时、分钟、秒、星期、日期，以及计时”功能的手表了。绝不是吹毛求疵，但这些听起来和很多便宜的手表没太多不同——最多是计时准确度上有些微差异。但它的确有一些东西是便宜手表没有的：25颗红宝石，和炭黑鳄鱼皮的表带。

    4）劳力士Lady-Datejust——18,750美元（可能更高）

    这款手表的零售价据说是23,850美元（劳力士并未在官网标注价格），但如果你想看看有没有打折的机会，那么在bernardwatch.com上能够以18,750美元的价格买到它。Lady-Datejust诞生于1957年，据劳力士介绍，该表由于非凡的精度，成为了最先一批获得精密计时表认证的女装腕表。（财富中文网）

    译者：严匡正

    Well, it is official: Apple plans to charge at least$10,000 for the fanciest version of its upcoming smartwatch.

    Although the base price for the new wrist computer are $349, Fortune couldn’t help but notice that Apple is also tossing its hat into a ring of high-priced watches dominated by established luxury brands like Burberry, Louis Vuitton and Rolex.

    Watches that cost over $10,000 are actually pretty common. Many of the high-end luxury brands compete in the space as do pricy retailers like Neiman Marcus that stock them in their glass cases.

    There had been speculation that Apple could try to tackle the luxury market with exorbitantly pricy watches, and Monday’s event in San Francisco confirmed those rumors. The high-end line of watches Apple debuted Monday includes eight models ranging in cost between $10,000 to $17,000. One example is a $17,000 18-karat version with a rose gold case and a rose gray buckle. Looking for a more affordable option? Try the white sport band for $10,000.

    Apple’s move into the smartwatch market comes as a number of companies try to make inroads despite reticence by most consumers. While one in ten U.S. adults own a fitness tracker, only 2% of adults have smartwatches according to research firm NPD Group. The high-priced Apple watches will reach far fewer consumers.

    Here are four other brands selling watches that cost at least $10,000 — and they don’t have WiFi.

    1) Burberry’s 18K Gold Watch — $14,995

    This limited edition Burberry is a line of individually numbered watches for men and women, each one created in a series of 50. The watch is Swiss made, and features anti-reflective, scratch and shock-resistant sapphire crystal. Apple could learn a thing or two about luxury from one of its own top leaders: Angela Ahrendts, senior vice president of retail and online stores, had previously served as CEO at Burberry.

    2) Louis Vuitton Tambour — $10,200

    This Swiss-made watch from the luxury brand’s Tambour collection is meant for men. It features a stainless steel case with “Black Metal Matrix Compositebezel,” as well as a stainless steel strap.

    3) Dolce & Gabbana DS5 — $37,500

    Dolce & Gabbana lists a number of watches on its website without a price tag. Rather, all it says is “prices upon request.” But the DS5 Gold’s price is listed: it is a whooping 34,500 euros, or around $37,000. For that you’ll get a watch that includes “indication of hours, minutes, seconds, day and date, and chronograph.” Not to be argumentative, but that sounds a lot like a most cheap watches – give or take a few seconds in accuracy. But here’s something cheap watches don’t have: 25 rubies and a carbon black alligator strap.

    4) Rolex Lady-Datejust — $18,750 (or possibly more)

    This watch retails for a purported $23,850 (Rolex doesn’t list prices on its website), but if you want to take your chances on a discount, a website called bernardwatch.com sells it for $18,750. The Lady-Datejust has been telling time since 1957 and according to Rolex, was one of the first ladies’ watches certified as a chronometer for its remarkable precision.