苹果手表证明：传统手表的销量确实因它降低了

    苹果的智能手表Apple Watch影响传统手表销售或许在意料之中，但是冲击有多大可能让你意想不到。

    彭博新闻社援引市场研究机构NPD Group的数据报道，今年6月，传统手表销量创七年来新低。NPD Group向彭博表示，当月这类手表的单位销量大减14%。

    NPD Group的奢侈品部门主管弗雷德·莱文接受彭博采访时表示：“Apple Watch正在市场大肆攻城略地。Apple Watch崛起的前几年，时尚类手表的日子会很不好过。”

    莱文还说：“短期内，价格亲民的手表品牌将不得不慎重考虑（对策）。”

    值得一提的是，Apple Watch不是传统手表销售下滑的唯一原因。上述彭博报道指出，低价位时尚手表品牌“承受打击，因为这类产品的消费市场‘饱和’，所以零售商和百货公司给了客户更多折扣。”（财富中文网）

    译者：Pessy

    校对：詹妮

    It may be unsurprising that the Apple AAPL 0.35% Watch is affecting sales of traditional timepieces, but what could come as a shock is by just how much.

    Bloomberg reported that watch sales fell to the lowest point in seven years in June, citing data from NPD Group. There was a 14% decline in unit sales, the company told Bloomberg.

    “The Apple Watch is going to gain a significant amount of penetration,” said Fred Levin, who heads NPD Group’s luxury division, in an interview with Bloomberg. “The first couple of years will be difficult for watches in fashion categories.”

    “In the short term, brands at accessible price points are going to have to think very seriously,” he added.

    It’s important to note that the Apple Watch isn’t the only cause for declines in traditional watch sales. Bloomberg pointed out that lower-priced fashion brands “suffered as retailers and department stores offered more discounts due to those products’ ‘saturation’ with consumers.”