网游带动腾讯业绩增长

中国最大的社交网络与在线娱乐公司腾讯控股有限公司（TencentHoldings Ltd ），最新公布，公司第四季度收入增长了45%，达到三年以来的最快增速，主要推动力是游戏与在线广告业务。

截至12月份的三个月内，腾讯的收入达到304亿元（46.9亿美元），在汤姆森路透（Thomson Reuters）此前的调查中，12位分析师预测的腾讯收入的平均值为278.8亿元。

公司净收入增长22%，达到71.6亿元，为三个季度最低增幅。

网游业务一直是腾讯的主要收入来源。而随着手机消息应用微信的用户数量日增，腾讯从广告业务中获得了更多收入，类似于美国的同行Facebook公司。

而反过来，Facebook也在开发与腾讯类似的的消息应用，提供从手机游戏到出租车叫车到个人财富管理等各个领域的服务。

通过努力，腾讯第四季度的在线广告收入增加了一倍以上，达到57亿元。

包括网络游戏在内的增值产品的收入增长了35%，达到230.7亿元。

腾讯表示，截至12月底，微信的全球月度活跃用户达到6.97亿人，较之前一年增加了39%。

此外，腾讯表示，公司将加大对核心通信与社交平台的投入，尤其是群组通信和视频等领域。

公司计划通过数据挖掘等方式扩大其广告业务，并通过在线娱乐业务提供更多音乐、视频和文学内容。(财富中文网)

译者: 刘进龙/汪皓

TencentHoldings Ltd TCEHY 4.04% , China’s biggest social network and online entertainment firm, on Thursday said revenue rose 45 percent in the fourth quarter, its quickest rate in three years, driven by gaming and online advertising.

Revenue for the three months through December reached 30.4 billion yuan ($4.69 billion), compared with the 27.88 billion yuan average of 12 analyst estimates in a Thomson Reuters poll.

Net income rose 22 percent to 7.16 billion yuan, its slowest in three quarters.

The online gaming business has long been Tencent‘s main cash cow. But as its WeChat mobile messaging app continues to gain users, Tencent has sought to make more money from advertising akin to U.S. peer Facebook Inc. FB -1.03% .

Conversely, Facebook is making its messaging apps more like Tencent‘s, which offers services from mobile gaming to taxi hailing and personal wealth management.

For its efforts, Tencent‘s online advertising revenue more than doubled in the fourth quarter to 5.7 billion yuan.

Revenue from value-added services, which includes online gaming, grew 35 percent to 23.07 billion yuan.

Global monthly active users of WeChat reached 697 million at December-end, Tencent said, representing growth of 39 percent from a year earlier.

Tencent also said the company will invest in its core communications and social platforms, especially in areas such as group messaging and video.

It aims to expand its advertising business, particularly through data-mining, and offer more music, video and literature content through its online entertainment businesses.