这7大重要细节，苹果在iPhone发布会上没有说

苹果公司（Apple）9月7日的发布会，在许多人的意料之中： 公司推出了新款iPhone手机。但有些东西并没有如期出现，这同样值得关注的。

9月7日在旧金山比尔·格雷厄姆市政礼堂举办发布会之前，关于苹果公司发布会的内容，已经有各种版本的谣言满天飞。有人猜测，发布会的重点是iPhone 7（确实如此），Apple Watch也会迎来升级（同样如此）。此前也有报道猜测，苹果iPad会有升级版本，公司还会推出新款Mac电脑。但在九月初的这次发布会上，并没有出现iPad和Mac的消息。

但缺席发布会的不止这两款商品。事实上，在此次iPhone手机发布会上，苹果公司发布的内容和没有发布的内容，同样值得关注。因此，《财富》杂志列出了下列让外界期望落空的项目清单。

与往常一样，苹果还是给人们留下了更多的期待。

1. 跟耳机插孔说“再见”

发布会前许多传言和小道消息的猜测变成了现实，iPhone 7和iPhone 7 Plus将取消耳机插孔。为了证明取消耳机插孔的决定是正确的，苹果公司表示，取消耳机插孔证明了公司的“勇气”，并且公司认为无线耳机才是未来的技术。多年以来，人们一直通过耳机插孔来听音频。这一决定无疑会引起争议。

2. Apple Watch依旧没有LTE模块

许多Apple Watch购买者期待已久的LTE连接支持功能，在此次发布会上并没有出现。如果在Apple Watch内加入LTE模块，在iPhone手机不在身边的时候，这款可穿戴设备也可以独立使用，等于变成了一部可连接蜂窝网络的手机。虽然Apple Watch Series 2中加入了GSP模块，这是好消息，但公司显然还没有准备在其中加入一块LTE芯片。

3. 没有无线充电

苹果一直以来向外界表达的观点都是：无线连接是前沿技术。但虽然它在发布会上提出了无线耳机的理念，却并没有表现出支持iPhone或Apple Watch无线充电的任何迹象。许多竞争对手，包括主要竞争对手三星（Samsung）在内，都在高端设备上提供了无线充电功能，但苹果却依旧在顽固地坚持日益落伍的线充。

4. 新款Mac电脑缺席发布会

苹果发布会没有发布新款Mac电脑，这让许多分析师更加坚信，苹果会在下个月额外举办一次新Mac电脑的发布会。长期以来，苹果的Mac产品线，包括台式机和笔记本，一直急需一次升级换代。有报道称，苹果正在开发新款MacBook Pro，可能在键盘上方添加一个触摸条，并可能增加Touch ID支持，用于增强安全性和支持苹果支付。但新款Macebook Pro在周三的发布会上并未出现，因此许多人在猜测它的发布时间（或者是否会发布）。

5. 对电视和Apple TV只字未提

去年，Apple TV摆脱了“业余爱好”的身份，但在此次发布会上并没有它的身影。虽然有传言称，苹果公司正在研发电视流媒体服务，而且公司会在今年发布新款Apple TV，并将增加其存储容量，但这些传言未能成真。目前尚不确定苹果将在今年晚些时候还是明年，发布Apple TV的升级版。

6. 价格超贵的黄金版Apple Watch Edition没有了

去年，苹果公司发布了一款黄金版Apple Watch，引起了轰动。这款腕表名为Apple Watch Edition，售价高达17,000美元。但在周三的发布会之后，苹果公司的官网显示，黄金版Apple Watch Edition已被发布会上发布的陶瓷款取代。陶瓷款Apple Watch Edition起售价为1,249美元——远远低于黄金版的高昂售价。

7. 必不可少的革命性产品

苹果通过发布会推出必不可少的新型革命性产品的日子，恐怕一去不复返了。苹果的创新速度过于迟缓，很难给其iPhone手机带来较大的升级，所以，我们可能要在2017年，才能迎来一次重大的更新换代。有传言称，苹果公司有意参与其他行业，包括电动车、医疗保健和虚拟现实等，但公司并未确认这一传言的真实性。

此次发布会上，苹果的产品没有走出舒适区，这些产品可以给公司带来大量的现金，帮助公司盈利。从财务的角度，这样的做法无可厚非，但苹果发布会给人们带来的那种兴奋，早已消失不见。而且，早在几个月前，所有人都已经猜到了它要发布的内容。（财富中文网）

译者：刘进龙/汪皓

Apple’s press event on Sept. 7 was what many had expected it to be: a place for the company to talk about its new iPhone. But it was also notable for what it didn’t announce.

Prior to Apple’s Sept. 7 press event at the Bill Graham Civic Auditorium in San Francisco, rumors were flying fast and furious about what the company might announce. There was rampant speculation that the event would center on the iPhone 7 (which it did) and that Apple Watch could get an update (which also happened). However, there were also some reports that Apple’s iPad could get an upgrade and the company could deliver new Macs. Both the iPad and Macs were conspicuous omissions from Apple’s early September show.

But they weren’t alone. Indeed, the company’s iPhone event was just as notable in what Apple didn’t announce as it was in what it did. So, Fortune has compiled the following list of items some had hoped or expected to hear that never materialized.

True to form, Apple still left people wanting and waiting for more.

1. Say “So Long” to the Headphone Jack: As several rumors and leaks had suggested prior to the event, the iPhone 7 and iPhone 7 Plus will not come with a headphone jack. Apple tried to justify its decision to eliminate the port that people have relied upon for years to listen to audio by saying that it’s showing “courage” and believes going wireless is the future of technology. Needless to say, it’s a controversial decision.

2. Still No Apple Watch LTE: The feature many Apple Watch buyers had hoped would be announced wasn’t: support for LTE connectivity. With LTE built into an Apple Watch, it would be possible to use the device without having an iPhone nearby, effectively turning the wearable into its own phone that can connect to cellular networks. While it was nice to see Apple bundle GPS in the Apple Watch Series 2, the company is not yet ready to turn over an LTE chip.

3. You Won’t Find Wireless Charging: Apple talked at length about its view that wireless connectivity is bleeding-edge technology. And yet, as the company pitched the idea of wireless earbuds, it didn’t show any signs of supporting wireless charging for its iPhone or Apple Watch. Although several competitors, including its chief rival Samsung, offer wireless charging in their top devices, Apple is stubbornly sticking to the increasingly old-fashioned tethered charging.

4. There Wasn’t a New Mac in Sight: Apple didn’t announce new Macs at its press event, buttressing some analysts’ belief that Apple could hold another event next month focused on new Macs. Apple’s Mac line, which includes both desktops and notebooks, has needed an overhaul for quite some time. There have been reports that Apple is working on a new MacBook Pro that would feature a touchbar above its keyboard as well as possible Touch ID support for additional security and Apple Pay. It wasn’t unveiled on Wednesday, which has some wondering when (or if) it’ll make an appearance.

5. There Was No Talk of TV and Apple TV: The Apple TV was able to shed its status as a “hobby” last year, but it was a no-show at this year’s event. Despite rumors that Apple is working on a television-streaming service and the company would offer more storage in a new Apple TV it would launch this year, such announcements never materialized. It’s unclear whether an Apple TV update will be saved for later this year or next year.

6. The Wildly Expensive Gold Apple Watch Edition is Gone:Last year, Apple made waves by announcing a gold Apple Watch it called the Apple Watch Edition that cost up to $17,000. After its event on Wednesday, however, Apple revealed on its website that the Apple Watch Edition has been replaced by the ceramic version it announced during the show. The ceramic Apple Watch Edition starts at $1,249—a far cry from its gold predecessor’s price tag.

7. That Must-Have, Revolutionary Product: The days of Apple using its press events to unveil a new, must-have, revolutionary product may be behind us. The pace of innovation is simply too slow for Apple to deliver major upgrades to its iPhone, which is likely why 2017 will be the year when we’ll get a big update. Apple is rumored to have interest in other industries, including electric cars, healthcare, and virtual reality, but it hasn’t confirmed that’s the case.

At the event, Apple stayed in its comfort zone with products that generate boatloads of cash and help it line its pockets. That’s not a bad financial move, but the excitement of Apple events is giving way. And in its place, we’re getting announcements we all knew were coming months ago.