6款营销神器，如果你还没听说就Out了
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从社交媒体营销到公司官网的访问量，做营销的总是需要一些工具作为帮手。但哪些工具最适合做这些工作呢？事实可能令你大吃一惊，它们可能恰恰是你的公司从没考虑过使用的几种工具。 有鉴于此，我们向创始人社区（Founder Society）的六名企业家提出了以下问题： 是否有某种营销工具非常高效，但很多小企业却并未使用？ 1.Ahrefs Ahrefs可以使你通过了解竞争对手的情况来改进自己的营销策略。它能搜索你所有竞争对手的外链数据，并且通过外链数据发现类似网站。它还能搜索你的竞争对手的关键词，并且可以每周向你发送竞争对手的关键词在网络上的最新排名情况。 ——阿杰马勒·萨利姆，Suprex Learning公司 2.Edgar Edgar是一个非常好用的社交媒体工具，能够帮助你在所有社交媒体渠道上发布信息。它对小企业来说非常高效，而且省却了大量手工发布的时间。 ——阿尔里·于，GiftStarter.com 3.Help a Reporter Out Help a Reporter Out（简称HARO）是一个为英文媒体与爆料人牵线搭桥的平台，当然也有不少企业和商家希望通过这个平台打软广告。如果你文笔不错，每天还有30分钟左右的空闲时间，就不妨扫扫HARO上的问题，回答其中你能回答的，可以说是惠而不费。 ——本·沃克，Transcription Outsourcing, LLC 4.Google Analytics 很多小企业虽然费了不少心精搞营销，但对营销活动的效能却很难量化。而Google Analytics就是一个衡量网络广告效能的最佳工具，它能为我们带来看得见摸得着的商业情报。Google Analytics是一个免费平台，它可以通过很多详细资料告诉你，你的网站的访客流量是从哪里来的，访客又是怎样与你的网站进行互动的。 ——贾斯汀·穆德雷，LASANAN公司 5.SEMRush 作为一名互联网营销行业的从业者，SEMRush是我每天都在使用的工具之一。你可以用它做关键词和竞品搜索，以及追踪你的排名等等——所有这些只需用鼠标轻轻一点便可搞定。 ——布莱恩·德里斯科尔，Think Big Marketing, LLC 6.Snapchat 由于其市场划分，Snapchat也是一个非常有效的数字营销工具。它提供了其他主流社交媒体工具所不具备的独特功能，而且它在“千禧一代”中的普及率也越来越高。（财富中文网） ——纳迪亚·汉森，Result Logix公司。 译者：朴成奎 |
Between your company’s presence on social media to its website traffic, your marketing strategy could always use a helping hand. But what are the best tools out there for the job? Turns out, they may be ones your company never even considered using. That’s why we asked six entrepreneurs from FounderSociety the following question: What’s one highly effective marketing tool that my small business might not be using? 1.Ahrefs Ajmal SaleemAhrefs allows you to improve your marketing by learning from your competitors. It searches all your competitors’ backlinks and allows you to find similar sites that you can find backlinks off of. It also searches your competitors’ keywords and sends you weekly updates on their keyword rankings on the web. —Ajmal Saleem, Suprex Learning 2.Edgar Arry YuEdgar is a great social media tool to help syndicate your messages across all social channels. It’s cost effective for small business and saves countless hours of time posting manually. —Arry Yu, GiftStarter.com 3.Help a Reporter Out Ben WalkerI reply to HARO requests as much as I possibly can. If you can write and have 30 minutes of free time every day, you should be scanning HARO requests and replying to the ones that fit you. It’s a no-brainer—it’s free and easy to do. —Ben Walker, Transcription Outsourcing, LLC 4.Google Analytics Justin MoodleyAll too often, small businesses find it difficult to quantify their return on marketing efforts. For digital advertising channels, Google Analytics GOOG 0.35% is the best resource for generating tangible business intelligence. It’s a free platform with a lot of educational documentation that will allow you to see where website traffic comes from and how visitors interact with your website. —Justin Moodley, LASANAN 5.SEMRush Bryan DriscollBeing in the internet marketing industry, the one software tool that I use on a daily basis is SEMRush. It allows you to do keyword and competition research, track your rankings and much more—all with a click of a button. —Bryan Driscoll, Think Big Marketing, LLC 6.Snapchat Nadia HansenSnapchat is a very effective tool for digital marketing due to its market segmentation. It offers unique features not found in other more mainstream social media tools, and it has a sprawling audience of millennials. —Nadia Hansen, Result Logix |
