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中国正掀起高尔夫球热,这三家公司可能大赚

中国正掀起高尔夫球热,这三家公司可能大赚

Scott Cendrowski 2016-10-31
高尔夫球的装备、球服和球鞋在中国的市场规模可能达到20亿美元。

中国有14亿人口,但目前仅有约100万人打高尔夫球,运动器材公司预计这一数字可能激增。研究机构弗若斯特沙利文咨询公司预计,随着中国的高尔夫爱好者倍增,未来三年中国人在高尔夫球服和装备上的消费每年会增长40%以上,增至6.5亿美元。以下这些公司可能赚得盆满钵满:

耐克(Nike)

耐克已经是中国运动服市场的领先企业,中国也是该司业绩增长最快的市场。去年耐克售出高尔夫商品总价值7.06亿美元。尽管耐克正逐渐剥离装备业务,但仍会因中国对高尔夫球服和球鞋需求大增而获益。

本间(Homma)

本间是全球高端高尔夫俱乐部必不可少的日本品牌。去年该司在华销售额占其2.15亿美元销售总额的19%。今年10月,本间已经在香港上市。

高仕利(Acushnet)

高仕利总部位于美国马萨诸塞州费尔黑文市,产品是在中国最受欢迎的顶级高尔夫球Titleist Pro V1。虽然是韩国企业斐乐韩国公司的子公司,但高仕利最近递交了在美国公开上市的申请,最快可能本周募股。(财富中文网)

译者:Charlie

审校:詹妮

China, a nation of 1.4 billion people, has only about 1 million golfers, and sporting-goods companies think that figure could rise exponentially. As golfers multiply, annual spending on apparel and equipment in China should jump more than 40% over the next three years, to $650 million, says researcher Frost & Sullivan. These companies could cash in:

Nike

Already a sports-apparel leader in China, its biggest growth market. The company sold $706 million worth of golf goods last year; it’s getting out of the equipment business, but its golf apparel and shoes would benefit from a Chinese surge.

Honma

A Japanese brand that forges the world’s most expensive clubs, Honma got 19% of its $215 million in sales last year from China. It listed its stock in Hong Kong in October.

Acushnet

Based in Fair-haven, Mass., it makes the most popular premium ball in China, the Titleist Pro V1. It’s a subsidiary of sportswear firm Fila Korea, but it recently filed for a U.S. IPO and may offer shares as soon as this week.

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