估值35亿：这家创业中的电商平台又融资了

你或许从来没听说过电商平台Wish的名字，然而这家悄然崛起的创业公司的估值已经达到了35亿美元。近日据熟悉该公司情况的人透露，Wish又将在新一轮融资中吸入5亿美元资金。

科技新闻网站Recode最先于昨晚报道了这则消息，并指出新加坡政府的官方投资机构淡马锡（Temasek）公司也是此轮融资的投资方之一。不过据我的消息来源向我亲口透露，淡马锡对这笔交易似乎有些望而却步的意思。

上周，数据公司CB Insights披露了美国特拉华州的一份备案文件，这份文件显示，Wish已经批准了775万股F轮优先股的销售。（Wish的正式公司名称是ContextLogic公司。）不过该文件并未披露与股价以及投资人有关的任何信息，只是注明投资者将享有优先清算权，这对投资者来说应该是个利好消息。

淡马锡公司的一名代表拒绝对此事发表评论，Wish也未回应我们的采访请求。

Wish是一个三年前成立的电商平台，主要在线销售一些极为廉价的商品，其商品大部分是中国制造的。该公司称，今年Wish的毛销售额将达到20亿美元。迄今为止，Wish已经从8VC和创业者基金等投资人手里拿到了近6亿美元融资。最近一轮的D轮融资是在2015年年中，Wish通过此轮融资获得了俄罗斯风投机构DST Global的5亿美元注资。

Wish的飞速增长和它激进的广告策略不无关系。据科技新闻网站Recode称，Wish光是每年投在Facebook上的广告费用就高达1亿美元。Wish上的商品打折打得非常厉害，不过该公司并未透露一名新用户要在该公司的平台上购物几次才能保证公司不倒贴钱，也没有透露该公司有多少新用户成为了回头客。

Wish的创始人彼得·舒尔泽斯基曾经预言道，他的公司有朝一日将成为一个年流水达上万亿美元的超级电商平台。他还曾公开宣称，少于100亿美元，他坚决不会把公司卖出去。（财富中文网）

译者：朴成奎

Wish, the e-commerce startup valued at $3.5 billion, is raising $500 million in new funding at a flat valuation, according to sources familiar with the situation.

Recode first reported the news last night, noting that Temasek, the investment arm of the Singapore government, is one of the investors. But according to sources I’ve spoken with, Temasek may be getting cold feet about the deal.

Last week CB Insights unveiled a Delaware filing that showed Wish authorized the sale of 7.75 million new Series F preferred shares. (Wish’s formal company name is ContextLogic.) The filing revealed no pricing or investor information, except some investor-friendly liquidation preferences.

A Temasek representative declined to comment. Wish did not respond to requests for a comment.

Launched three years ago, Wish acts as an online marketplace for extremely cheap stuff, mostly made in China. The company has claimed it will hit $2 billion in gross merchandize volume this year. Wish has raised nearly $600 million in funding from investors including 8VC and Founders Fund. Its most recent fundraise was a $500 million Series D from DST Global in mid-2015.

Wish’s growth has come in part via aggressive advertising. Wish spends $100 million a year on Facebook FB 0.83% ads, according to Recode. The marketplace’s goods are heavily discounted, and the company has not revealed how many repeat purchases it takes to break even on a new customer, or how many of its first-time customers return.

Founder Peter Szulczewski has predicted his company will be a trillion-dollar-a-year marketplace, and has publicly stated he won’t sell his company for less than $10 billion.