各路店家请当心，小偷们最爱偷这些商品

美国零售商喜欢将假日比作一年一度的体坛盛事——美式橄榄球年度冠军赛 “超级碗”。但扒手们也这么认为。

Checkpoint Systems公司最近发布的一项研究报告显示，假日期间，失窃商品占商家销售总额的比例会激增，因为随着购物者增多，包括许多零售商员工在内的小偷就更容易偷窃那些值钱的商品。

始于上周的假日季通常要占零售商年度销售额的34%，但这一时段“缩水”的销售额也占到全年的37%。所谓缩水是指各种原因导致的库存损失，包括供应链效率低下、员工监守自盗和扒手偷窃等。就这个问题而言，后两种因素贡献最大。

假日期间，扒窃是一个价值60亿美元的大问题。

该报告的作者厄尼·戴勒认为，在假日购物季，扒手下手时更心安理得。“如果偷窃的东西是送给孩子的圣诞节礼物，其心理压力就远远小于给自己偷一件夏天用的泳衣。”

以下是假日购物季美国扒手最喜欢下手的十类商品：

1、电子配件

2、皮衣

3、电子产品

4、饰品

5、冬装

6、肉类与海产

7、酒

8、香水与古龙水

9、儿童玩具

10、巧克力

这个假日购物季，扒手对科尔氏百货、梅西百货、塔吉特和Gap 等零售商的影响尤其严重。因为这些商家原本就需要应对销售额下滑和竞争对手促销攻势所导致的利润缩水。

Checkpoint Systems公司指出，零售商的毛利率由31%降至29%，主要原因是，商家对顾客的竞争已经趋于白热化。（财富中文网）

译者：Charlie

审校：夏林

Retailers like to call the holiday season the Super Bowl of shopping. Shoplifters feel the same way.

According to a recent forecast by Checkpoint Systems, shoplifting as a percentage of sales spikes during the holiday season as thieves (including many retail employees) gravitate to pricier items as more shoppers come into stores.

The holiday season, which kicked off last week, generates 34% of annual sales for retailers, but 37% of their annual “shrinkage,” which is inventory loss for whatever reason—from supply chain inefficiency to employee theft to shoplifting. The latter two account for the bulk of shrinkage.

Shoplifting is $6 billion problem for retailers during the holidays.

According to Ernie Deyle, author of the Checkpoint Systems report, shoplifters are more apt to rationalize their theft during the holiday season. “It’s much easier to do so when a child’s Christmas present is at stake rather than an extra bathing suit for the summer,” he wrote.

Here are the 10 things that American shoplifters steal during the holiday season:

1. Electronics accessories

2. Leather clothing

3. Electronics

4. Accessories

5. Winter clothing

6. Meat and seafood

7. Alcohol

8. Perfume and cologne

9. Children’s toys

10. Chocolate

Shoplifting is especially hard on retailers like Kohl’s KSS 2.38% , Macy’s M 2.50% , Target TGT 1.50% , and Gap Inc GPS 8.77% who are eager to protect profit margins this holiday season as their sales sag and rivals go heavy on promotions.

According to Checkpoint Systems, retailers’ gross profit margin falls to 29% of sales from 31%, in large part because these stores are fighting tooth and nail for each shopper.