今年新出版的9本商业著作，值得你一读

《第二选择》（Option B），作者：雪莉·桑德伯格、亚当·格兰特

每个人在一生中都会遭遇沮丧、忧伤、失败和痛苦。问题不在于如何避免它们，而在于接下来会发生什么？Facebook的首席运营官雪莉·桑德伯格以她自身的悲痛为出发点，开展了一次关于人类恢复力的调查研究。在丈夫忽然逝世后，她与沃顿商学院（Wharton）的教授亚当·格朗特合作，以自己为目标，进行了极度痛苦的案例分析，探讨失去之后的希望（与成长）。他们认为，恢复力不是一种心境，而是需要培养的技能——而且或早或晚，我们都必须去培养。所有人都会遭遇逆境。桑德伯格和格兰特用充满同情的细腻笔触，为读者提供了一本怎样利用这些逆境的手册。

（诺普夫出版社，2017年4月24日出版）

《软木塞的秘密》（Cork Dork），作者：比安卡·博斯克

记者比安卡·博斯克本是葡萄酒的外行，但生性执着的她进行了一次疯狂之旅。她耗费18个月时间，深入这个行业的酒鬼圈中，回答了休闲饮酒者的一个永恒的问题：葡萄酒究竟是怎么回事？从西部的纳帕到东部的弗吉尼亚海滩，博斯克接触了全球最棒的味觉大师，锻炼了自己的味蕾，与潮人侍酒师、气味科学家、葡萄酒经济学家、附庸风雅之徒和内行们交谈（并共饮），只为准备那最终的测验：世界侍酒大师协会（Court of Master Sommeliers）认证侍酒师（Certified Sommelier）考试。作为一名一丝不苟的研究者，博斯克对这个主题的热情极具感染力。我们可以把这本书看作对这个“热爱胡扯”的领域的一封情书。

此外，买家请注意：一位专家告诉博斯克，一瓶葡萄酒里面最多只有60美元关乎酒的品质，剩下主要是品牌附加值。

（企鹅出版集团，3月28日出版）

《美国首脑：追踪“丝绸之路”幕后黑手》（American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road），作者：尼克·比尔顿

一个聪明、亲切的得克萨斯州男孩——英俊、和善，当然，还是个顽固的自由主义者——是怎么从宾夕法尼亚州立大学的博士研究生，变成规模达数十亿美元的网络毒品交易的幕后黑手？《名利场》（Vanity Fair）杂志记者、前《纽约时报》（New York Times）专栏作家尼克·比尔顿对此提出了疑问。通过多方调查，他还原了罗斯·乌尔布里奇[也就是“恐怖海盗罗伯茨”（Dread Pirate Roberts），当时年仅26岁的“丝绸之路”（Silk Road）创始人]和最终打倒他的政府特工的神奇事迹。这个网站在鼎盛时期完全实现了乌尔布里奇的自由主义理想：一个匿名、不受监管的黑暗网络市场，任何人都可以在这里买到任何东西。不过，随着“丝绸之路”迅速壮大，它的直接危险性同样暴增，为了保护他的王国——以及他自己，乌尔布里奇也日益走向极端。

本书是一本揭露互联网丑恶的优秀入门书。比尔顿表示，“丝绸之路”象征着一个新的时代，隐藏在互联网暗处的匿名者会与政府展开正面交锋。不过令人有点失望的是，比尔顿没有继续深挖数字地下组织产生的广泛影响，尽管这个问题一直盘旋在幕后。他指出，经营着这一代匿名市场的有些人像乌尔布里奇一样，认为自己是在构建一个更美好的世界。比尔顿表示：“也许这只是在为自己辩护，也许并不是。”

（企鹅出版集团/Portfolio，5月2日出版）

《黑色边缘：信息、非法赃款，以及打倒华尔街的最高通缉犯》（Black Edge: Inside Information, Dirty Money, and the Quest to Bring Down the Most Wanted Man on Wall Street），作者：希拉·科尔哈特卡尔

本书虽然出版于2月，不过随着天气转暖，它依然可以待在你的书单前列。它讲述了1992年成立SAC Capital，震惊华尔街的传奇人物史蒂文·科恩。2013年，SAC Capital被指控内线交易。告发者称，公司“大量交易内幕消息，其规模在对冲基金的历史上从无先例”。《纽约客》（New Yorker）特约撰稿人希拉·科尔哈特卡尔娴熟地解构了华尔街运作的巨大网络，以莎士比亚的写实风格，惊险地展现了政府历时七年调查，打垮这家公司——尽管不是他本人——的过程。对于故事中的主要人物，如调查先锋联邦调查局（FBI）特工B. J. 康、阴险的SAC投资组合经理马修·马尔托马以及同情他的年迈教授，作者都予以了电影般的细致描写。尽管科尔哈特卡尔没有提供什么巨大的爆料——科恩否认自己参与其中——但是她对于一个萎靡不振的行业令人恐惧的描述，使得本书无论作为人类故事还是经济故事，都吸引力十足。

（兰登书屋，2月7日出版）

《职业女性：重写成功的规则》（Women Who Work: Rewriting the Rules for Success），作者：伊万卡·特朗普

早在大选之前，伊万卡·特朗普就已经着手写这本书了，不过现在可以肯定地说，它有了更大的读者群。不过，本书将如何适应特朗普不断调整的品牌风格，这一点还有待观察。该书的内容细节目前很难得知（出版社没有放出试读篇章），正式出版的日期也从3月推迟到了5月。特朗普方表示，本书的收入将全部用于慈善，不过资助的对象目前还未确定。我们所能知道的，就是这位特朗普的大女儿在封面上写到的：“讨论女性和工作时，正确的答案不止一个。”作者承诺，要告诉千禧一代的女性“我从有趣的人那里学到的最棒的技能”。书中涉及的主题包括“发现机遇”“管理工作和家庭”“创办公司”——以及“帮助改变现有的秩序，让它更适合女性”。

（Portfolio，5月2日出版）

《不可动摇：你的财务自由指南》（Unshakable: Your Financial Freedom Playbook），作者：托尼·罗宾斯

感染力十足的演讲者和财富管理的平民主义者罗宾斯把他那本接近700页的投资作品《金钱：游戏的主宰》（Money: Master the Game）进行了浓缩，在本书中详尽阐述了他的投资策略，这是许多金融巨头的智慧结晶。本书拥有一系列极易理解的案例，尽管在实现不可动摇的财务自由上，罗宾斯提供的许多方式都难称独创（投资指数型基金，市场波动时不要惊慌，避免各种费用蚕食你的财产），而且他的建议也存在争议，不过他的做法很实际，为那些新手投资者或忧心忡忡的投资者提供了可靠的投资路线图。

（西蒙-舒斯特出版公司，2月28日出版）

《人人都会说谎：大数据、新数据，以及因特网告诉我们自己究竟是谁》（Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are），作者：赛斯·史蒂文斯-大卫德维斯

大数据前所未有地揭示了人类社会的状况——或者说，在这本妙语连珠地探讨人类变革可能性的新书中，经济学家和数据科学家赛斯·史蒂文斯-大卫德维斯是这么认为的。他与那些“大数据怀疑者”大唱反调，声称通向我们自己内心的途径是谷歌（Google）搜索。他引用了大量示例，展现了海量数据组的观察力。书中研究了色情网站的深夜搜索数据，发现了关于成人性爱的许多出乎意料（呃，有时候也是意料之中）的内容；也研究了谷歌关于种族主义的搜索记录，并得出了令人不安的结论：我们对美国种族主义的所想所知都是错的。（你认为种族主义在南方才流行吗？可以再想象。）尽管本书洋溢着有趣的奇闻异事和违反直觉的事实，但史蒂文斯-大卫德维斯确实在尽力一步一步地带领着读者进入人类理解的新时代。

（Dey Street，5月2日出版）

《自满的阶级：对美国梦弄巧成拙的追寻》（The Complacent Class: The Self-Defeating Quest for the American Dream），作者：泰勒·科文

美国人搬家的频率不如以前了。从家具搬运车的角度来看确实如此：现在的州际搬迁比20世纪60年代减少了大约50%。从经济学的角度来看同样如此，泰勒·科文在这本令人叹服的新书《自满的阶级》中说道。商业活动中创业的比例更低了，企业的“创造性破坏”更少了，城市的发展更慢了。科文的观点是：这种停滞持续不了多久。推迟能够解决不平等和种族隔离的巨大改变，只是彻底解决危机的一种方式。

（圣马丁出版社，2月28日出版）

《华尔街为何重要》（Why Wall Street Matters），作者：威廉·科汉

每个金融从业者在送礼时都会考虑这本书，尤其是给那些因为他们从事金融而批评他们的朋友。经验丰富的记者（也是《财富》供稿人）威廉·科汉英勇而令人信服地为华尔街进行了一次辩护——不是为华尔街本身，而是为它在经济中起到的重要作用。本书既阐述了历史，同时也可作为业内的参考手册，其中解释了为什么我们需要改革，但拆分华尔街的巨头却是个糟糕的主意。全书只有147页，读起来很快，但对于好奇大银行能起到什么正面作用的读者而言，这是一本优秀的入门书。

（兰登书屋，2月28日出版）（财富中文网）

译者：严匡正

Option B by Sheryl Sandberg and Adam Grant

No one lives a life immune from disappointment, grief, failure, and pain. The question isn’t how to avoid them. It's: What happens next? Facebook COO Sheryl Sandberg uses her own grief as a springboard for a research-backed study of human resilience. Writing with Wharton professor Adam Grant in the aftermath of her husband’s sudden death, Sandberg offers herself as a gut-wrenching case study to explore the own for hope (and growth) after loss. Resilience, they argue, isn’t a state of mind but a skill to be developed—and now or later, it’s imperative that we do. Adversity comes to us all. With nuance and compassion, Sandberg and Grant offer a gentle how-to manual for making the most of it.

(Knopf, April 24, 2017)

Cork Dork by Bianca Bosker

Journalist, wine rube, and obsessive personality Bianca Bosker embarks on a madcap eighteen-month journey into the booze-soaked belly of the wine industry to uncover the answer to the casual drinker’s perennial question: what is the deal with wine? By embedding herself with some of the finest palates in the world, Bosker sets to work cultivating her own tastebuds, talking (and drinking) with hipster sommeliers, smell-obsessed scientists, wine economists, snobs and anti-snobs from Napa to New York in preparation for the ultimate test: the Court of Master Sommeliers’ Certified Sommelier Exam. A meticulous researcher, Bosker’s gleeful enthusiasm for her subject is contagious; call it a skeptical love letter to a “bullshit-prone” field.

Plus, buyers beware: A wine’s price matters for quality up to $60, one expert tells Bosker. After that, you're mostly paying for branding.

(Penguin Books, March 28)

American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road by Nick Bilton

How did a smart, sweet kid from Texas—handsome, kind, and sure, a die-hard libertarian—go from Penn State PhD student to kingpin of a billion dollar cyber drug-dealing operation? That’s Vanity Fair correspondent and former New York Times columnist Nick Bilton's question, as he pieces together the implausible saga of Ross Ulbricht, a.k.a. Dread Pirate Roberts, the then-26-year-old founder of the Silk Road, and the team of government agents who eventually brought him down. At its peak, the site was the ultimate realization of Ulbricht’s libertarian ideals: an anonymous, unregulated dark web marketplace where anyone could buy anything. But as Silk Road exploded, so did the immediate danger, and Ulbricht went to increasing extremes to protect his empire—and himself.

The result is as good a primer as any on seamier side of the internet. Silk Road, Bilton argues, is emblematic of a new era, where anonymous figures from the shadows of the internet to go toe-to-toe with the government. It’s a little frustrating that Bilton declines to dig into the broader implications of the digital underground, though the question swirls in the background. Like Ulbricht, he notes, some of the people running the current generation anonymous markets believe they’re contributing to a better world. “Maybe it’s just a justification,” Bilton offers. “Or maybe it’s not.”

(Penguin/Portfolio, May 2)

Black Edge: Inside Information, Dirty Money, and the Quest to Bring Down the Most Wanted Man on Wall Street by Sheelah Kolhatkar

Out in February, this book should still be at the top of your list as the weather warms up. It follows the legendary Steven Cohen, who launched SAC Capital in 1992 and shook Wall Street. In 2013, SAC Capital was indicted for insider trading; according to prosecutors, the company “trafficked in inside information on a scale without any known precedent in the history of hedge funds.” Masterfully deconstructing a massive web of Wall Street operating, New Yorker staff writer Sheelah Kolhatkar retraces the seven-year government investigation that took down the firm—though not the man—in a true-life thriller with Shakespearian stakes. She draws her major players with cinematic precision, from FBI Special Agent B.J. Kang, who spearheaded the investigation, to sinister SAC portfolio manager Mathew Martoma and the aging professor who becomes his sympathetic source. Though Kolhatkar offers no grand revelation here—Cohen himself declined to participate — her chilling account of a blighted industry is as mesmerizing as a human story as it is as a financial one.

(Random House, Feb. 7)

Women Who Work: Rewriting the Rules for Success by Ivanka Trump

Ivanka Trump started Women Who Work before the election, but its safe to say it will find a broader audience now. How exactly the book will fit in with Trump’s evolving brand, though, remains to be seen. Details about the content of the book have been hard to come by (the press isn't getting early galleys), the release was delayed from March to May, and the Trump camp says the proceeds will go to charity, but the recipients have not yet been identified. What we do know, we can read in the dust jacket, on which the first daughter writes, “When it comes to women and work, there isn’t one right answer." The book promises to equip millennial women with “the best skills I’ve learned from some of the amazing people I’ve met.” With chapters on topics like “identifying opportunities,” “managing work and family,” and “starting companies”—as well as “helping change the system to make it better for women.”

(Portfolio, May 2)

Unshakable: Your Financial Freedom Playbook by Tony Robbins

In this slim distillation of his nearly 700-page investing opus, Money: Master the Game, motivational speaker and wealth-management populist Robbins—a coach to the core—offers a play-by-play of his investment strategy, gleaned from the wisdom of financial giants. Illustrated with a host of ultra-accessible examples, Robbins’s mass prescription for unshakable financial freedom is hardly revelatory (invest in index funds, don’t panic as the market fluctuates, avoid fortune-eating fees) and his advice has not been without controversy, but his no-nonsense approach lays out a reassuring road map for new and anxious investors alike.

(Simon & Schuster, Feb. 28)

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz

Big data reveals previously untapped insights about the human condition—or so says economist and data scientist Seth Stephens-Davidowitz in his quippy new book, which argues for its revolutionary possibilities. Positioning himself in opposition to “Big Data skeptics,” Stephens-Davidowitz makes the case that the way to our hearts is through our Google searches. In example after highly quotable example, he illustrates the observational power of massive data sets. Study late-night PornHub searches and discover a wealth of unexpected (and, uh, sometimes expected) insights into adult sexuality; study racist Google searches and come to the unsettling conclusion that a lot of what we think we know about racism in America is wrong. (Think racism is endemic to the South? Think again.) But while the book is brimming with intriguing anecdotes and counterintuitive facts, Stephens-Davidowitz does his level best to help usher in a new age of human understanding, one digital data point at a time.

(Dey Street, May 2)

The Complacent Class: The Self-Defeating Quest for the American Dream by Tyler Cowen

Americans move less than they used to. This is true when measured in moving vans: Interstate migration is about 50% lower today than in the 1960s. It's also true in economic terms, says Tyler Cowen in his compelling new book, The Complacent Class. There are fewer startups now as a percent of business activity, less corporate "creative destruction," and less development in cities. Cowen's takeaway: The stasis can't hold. Postponing the big changes that would combat rising inequality and segregation is just a recipe for crisis down the line.

(St. Martin's Press, Feb. 28)

Why Wall Street Matters by William Cohan

This is the book everyone in finance is going to buy as a gift for their friends—especially their friends who rag on them for working in finance. Seasoned journalist (and Fortune contributor) William Cohan writes a spirited and convincing defense—not exactly of Wall Street, but of the critical role it plays in the economy. Part history and part industry cheat sheet, Cohan's book explains why reform is still needed but breaking up the Wall Street titans is a bad idea. A quick read at just 147 pages, it's a good primer for anyone who wonders just what the big banks are good for, anyway.

(Random House, Feb. 28)