今夏流行这三本商业书

1. 《冲突：颠覆时代的热情品牌》（Friction: Passion Brands in the Age of Disruption）

作者：杰夫·罗森布拉姆，乔丹·伯格（ Jeff Rosenblum，Jordan Berg）

由数字广告公司的高管们撰写的这本漂亮的作品，用优美的字体严肃地评论了现代营销：大多数广告都没有用，品牌必须适应这一点。

2. 《噢，你要去的会议》（Oh, the Meetings You’ll Go To!）

作者：舒依茨博士（Dr. Suits）

这是经典的毕业礼物《噢，你要去的地方！》的续集，值得一读。在书中，匿名的舒依茨博士为如今入门级的工作撰写了辛辣而同情的小诗。它还选择了“英雄”（hero）与“收件箱没有新邮件”（in-box zero）的尾韵。

3. 《高管的彩色绘本》（The Executive Coloring Book）

作者：玛茜·汉斯、丹尼斯·奥尔特曼和马丁·A·科恩（Marcie Hans, Dennis Altman, and Martin A. Cohen）

本书首次出版于1961年，是一本经典的成人彩色绘本。但它却并不禅意。它就像早期（却更时髦）的“呆伯特”一样，取笑了高管的生活，要求读者“给我的内衣涂上有地位的颜色”。（财富中文网）

本文登载于《财富》2017年6月1日版，标题为“夏季推荐轻松读物”（Summer Reads, but Light on Reading）

译者：严匡正

1. Friction: Passion Brands in the Age of Disruption

by Jeff Rosenblum and Jordan Berg

Courtesy of powerHouse Books Photograph by Michael Chini

This slick volume by digital ad agency execs uses elegant typefaces to dress up a serious critique of modern marketing: Most ads don’t work, and brands must adapt.

2. Oh, the Meetings You’ll Go To!

by Dr. Suits

Courtesy of Penguin Random House Photograph by Michael Chini

In this worthy update to the classic graduation gift, Oh, the Places You’ll Go!, the anonymous “Dr. Suits” offers a biting but empathetic poem on entry-level jobs today. It also rhymes “hero” with “in-box zero.”

3. The Executive Coloring Book

by Marcie Hans, Dennis Altman, and Martin A. Cohen

Courtesy of Penguin Random House Photograph by Michael Chini

First published in 1961, this is the original adult coloring book. But Zen it is not. Like an early (more stylish) “Dilbert,” it pokes fun at executive life, bidding readers, “Color my underwear important.”

A version of this article appears in the June 1, 2017 issue of Fortune with the headline "Summer Reads, but Light on Reading." We've included affiliate links in this article.