受过良好教育的年轻人竟是消费大麻的主力军

什么人会通过快递购买合法大麻呢？

旧金山的大麻外卖创业公司Eaze最近对其客户进行了一项调查，以更好地了解他们的背景和习惯。调查结果的确证实了人们对大麻瘾君子的一些刻板印象，但人们绝对想不到，还有一拨人居然也会时不时地在大麻烟雾中嗨上一嗨。在收到1万多名Eaze用户的回复后，该公司于本周二发布了一份报告。

报告显示，通过快递购买合法大麻的人大部分都是男性（66%）——这一点毫不令人意外，而57%的购买者都是22岁到34岁之间的“千禧一代”。客户的第二大年龄群体是所谓的“X世代”，即年龄在35岁到52岁之间者，约占受访者总数的21%。更年轻的“Z世代”（18到21岁）则占了15%。“婴儿潮”一代（53岁到71岁）占了7%。约有20%的受访者表示他们已为人父母。

或许你觉得抽大麻都是屌丝们干的事儿，然而令人惊讶的是，大多数Eaze的客户都受过良好的教育，而且收入都很不错。超过一半的受访者拥有学士以上学历（在加利福尼亚州的总人口中，上过大学的人只有39%）。91%的Eaze客户都有一份工作。（有19%的受访者表示他们就职于科技行业，考虑到Eaze公司的总部就在硅谷附近，这一点倒是并不令人意外。）49%的受访者表示，他们的年收入7.5万美元以上。有16%的受访者表示，他们的年收入在10万美元至149,999美元之间，看来抽大麻在美国的“高富帅”群体中真是一个相当普及的休闲活动。

当然，考虑到经常通过该公司的手机应用叫“大麻外卖”，一年必定得花不少钱，因而Eaze的客户群成为高帅富的云集之地也就不足为奇了。有58%的受访者表示，他们每天都要吸食大麻，每名客户平均消费在买大麻上的钱达到了每年1,704美元。这比他们每年花在酒类、烟草和个人护理产品上的钱加起来还多。

说到了酒，有87%的受访者表示，自从他们抽大麻以来，对酒精的消费倒是下降了。有40%的受访者表示，医生曾给他们开过含鸦片的处方药，其中又有94%的人表示，自从抽了大麻以后，他们已经减少了鸦片的用量。另有31%的受访者称，他们已经用大麻代替了鸦片。这些数据给鼓吹大麻合法化者提供了有力支持。目前有很多人声称，大麻合法化有助于对抗美国当前吸食鸦片制品成风的现象。

近年来，随着美国有越来越多的州实现了某种形式的大麻合法化，美国的合法大麻市场出现了快速增长。大麻合法化也在民调中获得了愈加广泛的支持。Eaze的老家加州就拥有一个发展势头很猛的医用大麻产业，去年其在医疗领域的销售额达到了20亿美元。随着加州决定将用于娱乐休闲用途的大麻合法化，有人预测道，在2018年休闲用大麻正式解禁后，该州大麻市场的总体年销售额将达到50亿美元。

去年秋天，Eaze公司完成了一轮1300万美元的风险融资。而加州大麻市场的进一步发展，也必将为其带来更加广泛的消费群体。（财富中文网）

译者：朴成奎

What kind of person orders legal marijuana delivery?

Eaze, the San Francisco-based marijuana delivery startup, recently conducted a survey of its customers to get a better idea of their backgrounds and habits. The results may confirm a few stereotypes about cannabis users, but they may make a few others disappear in a puff of smoke. After receiving responses from more than 10,000 Eaze customers, the company released a report with their findings on Tuesday.

The report showed that—maybe not too surprisingly—a majority of the service's users are male (66%) and relatively young, with 57% of respondents falling into the "millennial" category between the ages of 22 and 34. The next-largest customer groups by age were "Gen X" (ages 35 to 52), at 21%; "Gen Z" (ages 18 to 21), at 15%; and "Baby Boomer" (ages 53 to 71), at 7%. Roughly 20% of respondents also said that they are parents.

But, perhaps more surprising (depending on your views of marijuana users), a majority of Eaze customers are also well-educated and well-paid. Just over half of respondents have a Bachelor's degree, or higher (compared to 39% for all adults in California), and 91% of Eaze's customers are employed. (19% of Eaze customers said they're employed in the tech industry, which is unsurprising, given the service's location near Silicon Valley.) While 49% of Eaze's survey respondents reported annual income of $75,000 or more, the most common income bracket (16% of respondents) was between $100,000 and $149,999.

Of course, the fact that Eaze customers are generally making a decent living probably isn't too surprising when you consider that they can afford to have cannabis delivered regularly to their front doors through the company's mobile app. In fact, 58% of those who responded to Eaze's survey said that they consume cannabis every day, with the average Eaze user spending about $1,704 on marijuana every year. That's more than they spend on alcohol, tobacco, and personal care products each year combined, the company said.

Speaking of alcohol, 87% of Eaze's survey respondents said they reduced their drinking on account of their marijuana consumption. Of the 40% of respondents who said they have been prescribed opiates, 94% said they've reduced their opiate use thanks to cannabis, while 31% said they've replaced their opiate use with cannabis consumption. Those numbers could be seen to help bolster the argument made by some marijuana legalization supporters, who say that legal cannabis could help battle America's current opioid epidemic.

The legal marijuana market in the U.S. has grown rapidly in recent years, as more and more states vote to legalize the drug in some form, while legalization continues to get increasingly broader support in polls. While Eaze's home state of California already boasted a thriving medical cannabis industry (topping $2 billion in medical sales last year), the state's decision to also legalize the drug for recreational purposes has some forecasters estimating that the state's total marijuana market could soon top $5 billion in annual sales after recreational sales kick off at the start of 2018.

For Eaze, which closed a $13 million round of venture capital funding last fall, the industry's likely expansion in California could provide an opportunity to reach an even broader cross-section of consumers.