Facebook加强群组功能，“让世界变得更近”

马克·扎克伯格又为Facebook树立了一个新目标。他已经不再满足于将你与你的好友们联系起来，而是要建立更多个群组，达到“构建社群”的目的。

这就是本周四扎克伯格在芝加哥举行的Facebook首届社群峰会上的讲话要点。在这次活动上，Facebook也推出了新的群组功能，以帮助群主进一步提高群组的参与度和成员数。扎克伯格希望，最终能有10亿网民在Facebook上加入“有意义的群组”，而目前Facebook的月活跃用户数已接近20亿。在本周四的峰会上，扎克伯格豪言：“要赋予人们购建社群的力量，一起使世界变得更紧密”。加强群组功能显然是实现这一目标的核心途径。

在接受CNN独家专访时，扎克伯格表示，他意识到Facebook不应该仅仅专注于个体之间的联系。“我们应该给他们一种声音，让他们能接触到多元化的观点，但最重要的是，我们也要建立一个共同的基础，这样我们才能一起进步。”

Facebook正在想方设法提升群用户的体验。如今，Facebook已经不仅仅是一家科技巨头，它也变成了一家媒体帝国，因此它制定了这样一个目标也就不足为奇了。

为了实现这一目标，扎克伯格还为Facebook添加了一些新功能，比如Group Insights就是一个能让群组管理员实时掌握群组动态的工具，管理员可以通过该工具掌握群组的成员增长情况和参与度，甚至可以看到哪些群组成员发的帖子最多。这些新功能还使群组管理员能更快捷地筛选新组员的请求，以及对群组内的活动进行监控，必要时甚至可以将群组里的“害群之马”连同他们的帖子一并“拉黑”。此次发布的新工具给了群组管理员更大的自由度，使他们可以将群组交流中的垃圾帖和仇恨言论及时清除，确保了群组成员可以专注于群组的公共话题。

尽管Facebook上已经有了超过10亿的群组用户，不过在扎克伯格看来，目前只有1亿用户在他所说的“有意义的群组”里——也就是说，这些在线社区已经对1亿网民的生活产生了相当程度的影响。他对CNN表示，大概只需要“五年左右”，加入“有意义的群组”的网民就能达到10亿人。本周四，Facebook公司还着重在声明中介绍了一些群组，比如有一个群组叫做“成瘾者支持群”，专门帮助毒品和酒精成瘾者戒毒戒酒；另外还有一个加州的女性摩托车车友群，她们不仅在线上联系，也经常组织线下车友会。

近年来，Facebook继续展现出强劲的增长势头，它的月活跃用户已经接近20亿人，每季营收也达到了80亿美元。然而去年，由于涉嫌对假新闻的传播起了推波助澜的作用，加之其网站上出现了不少仇恨言论和宣扬极端思想的群组，导致Facebook也遭遇了很多批评。Facebook已经加强了网站的真实性审核力度。扎克伯格表示，Facebook通过群组功能将志同道合的人聚集起来，并鼓励他们行使言论自由——即便有些内容可能会令一些人无法认同。但是Facebook上的互动一定不能散布仇恨言论或恃强凌弱。（财富中文网）

译者：朴成奎

Mark Zuckerberg has a new mission statement for Facebook, as his company looks to move beyond only connecting individual "friends" in order to bring more groups of people together "to build community."

That's what the Facebook co-founder and CEO said at his company's first Communities Summit in Chicago on Thursday. As part of that event, Facebook introduced new features for Facebook Groups aimed at helping group moderators boost engagement and membership. Zuckerberg hopes to eventually have 1 billion people involved in "meaningful groups" on the social network, which currently boasts just under 2 billion total monthly users. That push is a centerpiece of the new Facebook mission statement that Zuckerberg unveiled on Thursday: "Give people the power to build community and bring the world closer together."

In an exclusive interview with CNN, Zuckerberg said he realizes that Facebook needs to do more than just connect people. "It's important to give people a voice, to get a diversity of opinions out there, but on top of that, you also need to do this work of building common ground so that way we can all move forward together," the CEO said.

Facebook is looking to improve the experience of group membership on the massive social network at a time when the company is coming to grips with being as much of a media empire as a tech giant—hence the new mission statement.

That's why Zuckerberg introduced new features such as Group Insights, a tool that provides group administrators with real-time metrics allowing them to track membership growth and engagement, including which members are writing the most posts. The new features will also make it easier for group admins to filter new member requests and to police activity in the groups by removing "bad actor" members along with their posts when necessary. The tools are meant to give group moderators more freedom to keep spam posts and hate speech out of group communications, while also ensuring that members stay focused on the communal topic or issue.

While there are already more than 1 billion members of groups on Facebook, Zuckerberg says only 100 million of those users are currently in what he calls "meaningful groups," which are online communities that play somewhat significant roles in the lives of their members. He told CNN that number can reach 1 billion within "five years or so," and the company even highlighted a few specific groups in its announcement on Thursday, including a group called Affected by Addiction Support Group for people recovering from drug and alcohol addiction to share their experiences, as well as a group of women motorcyclists in California who connect online and ride together in real life.

As Facebook continues to exhibit rapid growth—with nearly 2 billion monthly active users and $8 billion in quarterly revenue—the company has faced plenty of criticism over the past year related to the proliferation of false news stories being shared on the website, as well as the presence of hate speech and extremist groups. Facebook has stepped up fact-checking efforts, and Zuckerberg says it is important that the social network brings together groups of like-minded people who are encouraged to exercise their freedom of speech — even if some of the content is disagreeable to some people — but those interactions need to stop short of hate speech or bullying.