这款手机在美国最畅销
据市场调研公司Consumer Intelligence Research Partners在周二表示,在截至7月1日的三个月内,iPhone 7和iPhone 7 Plus占到全美iPhone手机销量的81%。其中,iPhone 7占苹果智能手机总销量的47%,iPhone 7 Plus占到34%。 苹果在去年9月发布了iPhone 7和iPhone 7 Plus。这两款手机较之前一年发布的iPhone 6s和iPhone 6s Plus并没有太大的设计和性能升级。但它们却受到了评论家和用户的欢迎,并且成为已经非常强大的苹果智能手机部门的福音。 据CIRP的数据显示,目前,在吸引客户更新换代方面,iPhone 7的表现胜过iPhone 6s。例如,在2016年同期,较早机型占到iPhone手机销量的34%。而据CIRP的数据显示,在上一季度,这一比例仅有19%。 这个估算结果并不包括单品销售量。 在上一季度多数iPhone购买者之前已经拥有苹果的手持设备。CIRP的数据显示,上一季度34%的iPhone 7或iPhone 7 Plus买家,是将iPhone SE、5S或更新机型进行更新换代的用户。超过三分之一将iPhone 6和iPhone 6 Plus升级为iPhone 7或iPhone 7 Plus。只有20%的iPhone 7和iPhone 7 Plus购买者之前使用安卓手机。 但CIRP的合伙人兼联合创始人约什·洛维茨指出,在过去三个季度,有14%至17%的iPhone 7和iPhone 7 Plus购买者曾经拥有安卓手机。 洛维茨在一份报告中表示:“随着升级周期的延长和持有最新机型的用户比例增加,持续的平台转移将对下一代iPhone的成功至关重要。”(财富中文网) 译者:刘进龙/汪皓 |
The iPhone 7 and iPhone 7 Plus accounted for 81% of all U.S. iPhone sales during the three-month period ending July 1, Consumer Intelligence Research Partners (CIRP) said on Tuesday. Individually, the iPhone 7 accounted for 47% of total Apple smartphone sales while the iPhone 7 Plus accounted for 34%. Apple released the iPhone 7 and iPhone 7 Plus in September. The devices offered minor design and performance upgrades over the previous year's iPhone 6s and iPhone 6s Plus. However, they've been generally well-received among reviewers and users, and have been a boon to Apple's already strong smartphone division. According to the CIRP data, the iPhone 7 line has done a better job at this point than the iPhone 6s line of attracting customers away from older Apple smartphones. During the same quarter in 2016, for instance, 34% of iPhones sold were older models. In this latest quarter, just 19% of iPhone sales were legacy versions, according to CIRP. The estimates do not include unit sales. Still, most iPhone buyers during the quarter previously owned Apple handsets. According to CIRP's data, 34% of iPhone 7 or iPhone 7 Plus buyers last quarter upgraded from iPhone SE, 5S, or later. Nearly a third upgraded from the iPhone 6 and iPhone 6 Plus. Just 20% of iPhone 7 and iPhone 7 Plus buyers previously owned Android phones. However, CIRP partner and co-founder Josh Lowitz noted that during the past three quarters, between 14% and 17% of iPhone 7 and iPhone 7 Plus buyers were formerly Android owners. "With lengthening upgrade cycles and a growing percentage of owners with the most recently released models, continued platform switching will be important to the success of the next iPhones,” Lowitz said in a statement. |