亚马逊收购全食超市，塔吉特毫不担心

当亚马逊公司宣布以140亿美元的价格收购全食超市时，各地的零售商都惊呆了，他们不知道怎样才能与一个强大的网络销售巨头竞争。对此，每个人都表示出了自己的担忧，但塔吉特公司的首席执行官布莱恩·康奈尔并没有这种忧虑。

在《财富》的科技头脑风暴技术大会上，康奈尔称，他将继续坚持实行他在2月份时制定的计划来重振公司。那是一项为期3年耗资70亿美元的重组计划。塔吉特计划翻新600家门店，并为规模较小的门店建立网络。康奈尔希望依靠这笔巨额投资来扭转公司销售额不断下滑以及零售业务低迷的现状。

康奈尔说：“我们决定打一场持久战。我们真的在为塔吉特的未来做打算。”

他称亚马逊的新闻证明塔吉特的战略是正确的。他解释道：“亚马逊收购全食超市这一行为证实了实体商店仍然处于一个重要的地位。我认为，即使是亚马逊也意识到，实体商店的存在十分重要，商店与消费者之间的关系也十分重要。”

但是投资者并不这么想。亚马逊收购的相关新闻发布以后，塔吉特股价大跌5%，今年以来该公司股价已经下跌了25%。但康奈尔称，情况正在好转，预计塔吉特第二季度的收入会增加，并且收益也将比预期的好。

康奈尔承认，塔吉特必须带着“一种强烈的紧迫感”来行动。他有信心自己的计划能在未来三年内取得成效。他预测道：“塔吉特将成为未来零售业的赢家之一。当其他公司纷纷关门、削减开支并试图拯救下一个季度收益的时候，我们正在为我们的未来投资。”（财富中文网）

译者：Amelia Huang

When Amazon announced that it was buying Whole Foods for $14 billion, retailers everywhere were stunned and wondered how they could possibly compete against an even more powerful online giant. Everyone, that is, except Brian Cornell, the CEO of Target.

Speaking with Susie Gharib at Fortune’s Brainstorm Tech conference, Cornell says he’s sticking with the plan he designed in February to revitalize the company: a three-year $7 billion turnaround plan to refurbish 600 stores and build out a network of smaller stores. He’s counting on that huge investment to reverse Target’s declining sales and sluggish grocery business.

“We decided to play the long game,” says Cornell. “We’re really planning the Target of tomorrow.”

In fact, he adds, the Amazon news validated Target’s strategy. “It validated the fact that stores still matter,” explains Cornell. “And even for Amazon, I think that their recognition that a physical presence is important and proximity to the consumer is important.”

Investors don’t see it that way. Target shares tumbled 5% on the Amazon news and the stock has fallen 25% this year. But Cornell says things are looking up and predicts that revenues will increase in the second quarter and earnings will come in better than expected.

Cornell acknowledges that Target has to move with “a greater sense of urgency.” But he is confident that his master plan will pay off big in three years. “Target’s going to be one of the future winners of retail,” he predicts. “And while others are closing their doors and cutting back and trying to save their way to the next quarter, we’re investing for the future.”