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新闻媒体失宠:多数美国成年人用社交媒体看新闻

新闻媒体失宠:多数美国成年人用社交媒体看新闻

Reuters 2017-09-14
皮尤研究中心发现,美国成年Twitter用户里有74%的人表示登录是为了看新闻,2016年该比例为59%。

本周美国独立民调机构皮尤研究中心一项调查显示,约三分之二的美国成年人偶尔通过“社交媒体得知新闻”,约20%的受访者表示经常通过社交媒体看新闻。

调查显示,约67%的美国成年人比较依赖Facebook、Twitter和Snapchat等社交媒体平台获知新闻,2016年该比例为62%。

皮尤研究中心还发现,50岁以上美国人中有55%在社交媒体网站读新闻,第一次比例过半,2016年还只有45%。

皮尤研究中心称:“整体来看人数小幅增长,不过增量人群中主要是受教育程度较低的非白人美国老人。”

50岁以下美国人通过社交媒体网站看新闻的比例仍然远高于老人。50岁以下人群有78%的受访者表示会通过社交媒体平台读取新闻,比例和2016年持平。

Facebook仍然是最主要的浏览新闻平台,45%的美国成年人表示在Facebook上看新闻。谷歌母公司Alphabat旗下视频网站YouTube是第二大新闻来源,新闻用户占18%,另外仅有11%的美国成年人通过Twitter看新闻。

研究还显示,非白人群体通过社交媒体网站获知新闻的比例已达74%,占到四分之三,2016年还仅为64%。

在没有大学学位的成年人之中,用社交媒体网站获知新闻的人也在增多,较2016年占比提高九个百分点升至69%。而在大学学历的成年人之中,通过社交媒体了解新闻的人今年有所减少。

尽管Twitter是新闻用户人数比Facebook和YouTube少得多,但由于美国总统唐纳德·特朗普是Twitter上最活跃的政客,带动了其活跃度。

皮尤研究中心发现,美国成年Twitter用户里有74%的人表示登录是为了看新闻,2016年该比例为59%。(财富中文网)

译者:Pessy

审稿:夏林

About two-thirds of American adults are getting "at least some of their news on social media" with two-in-ten doing so often, according to a Pew Research Center survey this week.

About 67% of American adults somewhat rely on social media platforms such as Facebook (fb, +1.50%), Twitter (twtr, +1.23%), and Snapchat (snap, -0.13%) for news, the survey showed, compared with 62% in 2016.

For the first time in the Center’s surveys, the research also found that 55% of Americans adults over 50 were consuming news on social media sites, up from 45% in 2016.

"While a small increase overall, this growth is driven by more substantial increases among Americans who are older, less educated, and non-white," the research said.

Those under 50 years of age remained more likely than their elders to get news from these sites—78% said they consume news on social media platforms, unchanged from 2016.

Facebook remained as the dominant platform for news with 45% of American adults saying they get news from the social media site. Alphabet's YouTube (googl, +0.16%) was next with 18% while only about 11% of U.S. adults said they get their news on Twitter.

The research also showed about three-quarters of non-whites or 74%, get news on social media sites, up from 64% in 2016.

Social media news use also increased among those with less than a bachelor’s degree, up nine percentage points to 69% in 2017 from the previous year. Alternatively, among those with at least a college degree, social media news use declined slightly this year.

While Twitter lags far behind Facebook and YouTube in total news consumers, the site still seems to be benefiting from U.S. President Donald Trump who is one of the most active politicians on the social media platform.

Pew found that 74% of U.S. adults who use Twitter say they get news there, up from 59% of the site’s users in 2016.

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