库克表示iPhone X售价1000美元很值

苹果的首席执行官蒂姆·库克表示，考虑到消费者买到的是iPhone X， 999美元其实相当划算。

在本周四的《早安美国》节目上，库克称根据最近发布的iPhone X所采用的各项技术，它的“价格很值”。他还表示，通过运营商提供的分期付款方式，iPhone X还显得更加实惠。

库克说：“如今，大部分人都通过分期付款来购买手机。很少有人一次性把手机款付清。而且很多人实际上还会用现有的手机去抵价，这又进一步降低了价格，此外一些运营商还会提供补贴和折扣。”

苹果上周公布的iPhone X将在11月3号开售。手机带有接近覆盖整个正面的5.8英寸屏幕，不设物理Home键。新型Face ID面部识别特色可以确认用户的身份，并通过Apple Pay进行购物。设备还兼容无线充电，从而不再需要把手机插到电源上。

除了999美元的基础款iPhone X，苹果还提供了256GB版的iPhone X，售价1,149美元。这也让该手机成为了苹果销售的最贵手机。

iPhone X的昂贵价格并未被忽视，一些批评者表示这太贵了。然而，苹果认为iPhone X是智能手机的“未来”。

苹果和美国的四大移动运营商威瑞森、美国电话电报公司、Sprint和T-Mobile都提供了抵价项目，iPhone X的购买者可以上交旧的智能手机获得折扣。苹果的零售伙伴如百思买和沃尔玛也有类似的活动。

通过分期付款的方式，苹果和合作的运营商可以帮助消费者把高昂的iPhone价格分摊到一两年里。不过即使是分期付款也不便宜，苹果要求的最低月还款额接近50美元。

与此同时，据说，刨除掉装配和运输费用，苹果每卖出一部iPhone X都可以获得相当可观的利润。

本周一，市场研究公司Susquehanna International Group表示，iPhone X的部件成本是581美元。如果真的如此，不考虑那些额外成本，苹果每部手机的利润高达418美元。

因此，不管iPhone X是否真的“值得”，都是相对而言的。毫无疑问，美国和全球其他地方恐怕会有很多人不能认同库克对于价值的观点。（财富中文网）

译者：严匡正

Apple CEO Tim Cook says his company’s $999 iPhone X is available at a great price considering what buyers get for their money.

On Good Morning America on Tuesday, Cook said that the recently announced iPhone X has a “value price” based on all the technology that comes with the device. He also said that the option to pay for the iPhone X over time through carrier-offered installment plans makes the iPhone X even more affordable.

“Most people are now paying for phones over long periods of time,” Cook said. “And so very few people will pay the price tag of the phone initially. Also most people actually trade in their current phone, and so that reduces the price further, and some carriers even throw in subsidies and discounts.”

Apple’s iPhone X, announced last week, will be available in Nov. 3. It comes with a 5.8-inch screen that nearly covers its face and no physical home button. A new facial-recognition feature called Face ID can verify the users’ identities and their purchases via Apple Pay. The device is also compatible with wireless charging, eliminating the need to plug the phone in to charge its battery.

In addition to the base $999 iPhone X, Apple is selling a 256GB version for $1,149. That makes the iPhone X the most expensive smartphone Apple has ever sold.

The iPhone X’s lofty price hasn’t gone unnoticed, and some critics have said it’s too expensive. Apple, however, has argued that the iPhone X the “future” of smartphones.

Apple, along with all four major mobile carriers—Verizon, AT&T, Sprint, and T-Mobile—all offer trade-in programs that let iPhone X buyers get credits on their purchase by turning in old smartphones. Apple’s retail partners, like Best Buy and Walmart, offer similar options.

And by offering installment plans, Apple and its carrier partners can help customers spread the cost of an expensive iPhone over one or two years. But even installment plan aren’t cheap, with monthly payments starting at nearly $50 through Apple.

Apple, meanwhile, is said to be making a healthy profit off the sale of each iPhone X, excluding costs like assembly and shipping.

On Monday, market researcher Susquehanna International Group said the iPhone X’s components cost Apple $581. If correct, that suggests Apple will make a $418 profit on every iPhone X sold, excluding those extra costs.

So, whether the iPhone X is really a “value” is relative. And there are undoubtedly many people both in the U.S. and around the globe who may not share Cook’s thoughts about value.