“创智赢家”最成功的15个产品
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美国广播公司有一档名为“创智赢家”的真人秀节目。只要在一季节目中赢得投资，创业者就有机会将自己的公司展示给700万电视观众，而观众也都是潜在客户。 在节目中与一位或者多位投资者达成合作协议以后，企业将有机会扩大规模。有些公司由此发展壮大，成为全美著名的品牌。 我们回顾了该节目过去几季的表现，请一些赢家讲述了参加节目达成交易背后的故事。以下便是迄今《创智赢家》里最成功的创业故事。 Scrub Daddy |
Entrepreneurs who make it onto a "Shark Tank" episode have the opportunity to introduce their company to a viewing audience of 7 million potential customers. The companies that land a deal with one or more of the show's investors then have the chance to scale and, in some cases, become a nationally recognized brand. We looked through old episodes and asked the Sharks themselves about their most successful deals. Read on to learn about the biggest "Shark Tank" success stories so far. Scrub Daddy |
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到目前为止，这家海绵公司是《创智赢家》开播以来最成功的案例。据投资人洛瑞·格雷纳介绍，过去三年，Scrub Daddy营业收入达7500万美元。 在第四季《创智赢家》中，格雷纳与Scrub Daddy的创始人兼首席执行官艾伦·克劳斯达成交易，以20万美元代价获得Scrub Daddy 20%的股权。当时，克劳斯努力的目标还只是让销售额在18个月内达到10万美元。格雷纳却在Scrub Daddy的招牌产品里发现了莫大的潜力，因为Scrub Daddy的招牌产品——笑脸图案海绵比传统的清洁海绵更耐用、更卫生，去污能力也更强。 格雷纳帮助克劳斯扩大了生产线，让电视购物公司QVC协助推销，并且进驻了美国最大家庭用品连锁店Bed, Bath & Beyond的实体店，随后成为热卖商品。 Tipsy Elves 也是在《创智赢家》第四季，罗伯特·赫贾维奇决定投资10万美元，购入伊万·门德尔森宇尼克·莫顿联合成立的圣诞丑衫公司Tipsy Elves 10%的股权。当时观众可能觉得赫贾维奇是在押宝流行风潮。不过他对美国科技、财经与商业资讯网站 Business Insider表示，后来发现那是他在《创智赢家》投资回报最好的一次。 为了占领潮流前沿，赫贾维奇帮助Tipsy Elves变身潮牌服装公司，一赶上节假日或大学橄榄球赛季销售都很旺。 2013年在《创智赢家》亮相以前，Tipsy Elves全年营业收入90万美元。该公司称，去年营业收入约为800万美元，今年有望达到1200万美元。 Breathometer 查尔斯·严领导的公司Breathometer生产智能手机适用的便携式口气质量检测仪。在第五季《创智赢家》中，这家公司赢得了五位投资大佬的集体投资，马克·库班、凯文·奥利里、戴蒙得·约翰、赫贾维奇和格雷纳共同注资65万美元，合计持有公司30%的股权。 参加《创智赢家》后，严又获得了650万美元融资，还与知名学术医疗中心克利夫兰诊所达成合作。他开发了一款检测更精确也更便携的产品，以及一款追踪口腔健康和口臭程度的仪器。 严告诉商业杂志Inc.，预计Breathometer 2015年的销售额可达2000万美元，是上一年的两倍。 Bubba's-Q Boneless Ribs 第五季《创智赢家》中，1978年美国国家美式橄榄球联盟年度最佳防守新人阿尔·“布巴”·贝克与约翰达成交易。约翰投入30万美元，获得贝克创办公司Bubba's-Q Boneless Ribs30%的股权，以及特许授权。 约翰告诉Business Insider，在时尚圈摸爬滚打那么久，没想到回报最丰厚的投资会是做猪排的企业。 约翰帮助贝克收购了一家大规模加工食品的工厂。他说，相信能很快让Bubba's-Q成为知名品牌，销售额可保持在2亿美元水平。 Grace and Lace |
A sponge company has far and away become the biggest "Shark Tank" success story. Over the past three years, Scrub Daddy has brought in a total of $75 million in revenue, according to investor Lori Greiner. Greiner made a deal with its founder and CEO, Aaron Krause, in Season 4 for $200,000 in exchange for 20% equity. At that point, Krause had struggled to reach $100,000 in sales over 18 months, but Greiner saw great potential in the company's signature offering, a proprietary smiley-faced sponge that was more durable, hygienic, and effective than a traditional one. She helped Krause expand his product line and brought them onto QVC and into stores like Bed, Bath & Beyond, where they have become bestsellers. Tipsy Elves When Robert Herjavec invested $100,000 for 10% of Evan Mendelsohn and Nick Morton's ugly Christmas-sweater company in Season 4, it could seem to viewers that he was betting on a fleeting fad. It turned out, though, to be his most profitable "Shark Tank" investment, he told Business Insider. To stay ahead of trends, Herjavec helped make Tipsy Elves a year-round novelty apparel company that can capitalize off multiple holidays and college-football season. Before its 2013 "Shark Tank" appearance, Tipsy Elves made $900,000 in annual revenue. Last year it brought in around $8 million, and this year it's on track to make $12 million, according to the company. Breathometer In Season 5, Charles Yim got a five-Shark deal for Breathometer, a portable Breathalyzer that works with a smartphone. Mark Cuban, Kevin O'Leary, Daymond John, Herjavec, and Greiner got in on a $650,000 deal for 30% of the company. Since his "Shark Tank" appearance, Yim secured an additional $6.5 million in funding, partnered with the prestigious Cleveland Clinic, and developed a more accurate and more portable main product in addition to a device that tracks oral health and hydration levels. Yim told Inc. that Breathometer is expected to end 2015 with $20 million in sales — double last year's number. Bubba's-Q Boneless Ribs Al "Bubba" Baker, 1978 NFL Defensive Rookie of the Year, secured a deal with John in Season 5 for $300,000 in exchange for 30% equity in and licensing rights to his company, Bubba's-Q Boneless Ribs. John told Business Insider that as someone who built a career in fashion, he never expected that his most profitable investment would be in a rib business. John helped Baker secure a deal with a large-scale food processing plant and said he thinks he can soon get Bubba's-Q to become a national brand with $200 million in lifetime sales. Grace and Lace |
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第五季《创智赢家》中，芭芭拉·科克伦投资17.5万美元，购得瑞克·欣南特与梅丽莎·欣南特夫妇的时装公司Grace and Lace10%的股权。科克伦向Business Insider透露，这是她在《创智赢家》回报最高的投资。 Ten Thirty One Productions |
In Season 5, Barbara Corcoran invested $175,000 for 10% of husband-and-wife duo Melissa and Rick Hinnant's fashion company Grace and Lace. Corcoran told Business Insider that it's her most profitable "Shark Tank" investment. Ten Thirty One Productions |
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上《创智赢家》以前，欣南特夫妇的公司销售额约为100万美元，今年他们预计会达到650万美元，因为登上知名时尚杂志Cosmopolitan之后销售增长明显。 随着公司发展壮大，欣南特夫妇的慈善事业也蒸蒸日上。亮相《创智赢家》之后，他们用利润在印度开了两家孤儿院，合计收容100名儿童。 在第五季《创智赢家》中，库班决定斥资200万美元，获得梅丽莎·卡蓬的恐怖主题娱乐公司Ten Thirty One Productions20%的股权。 去年该公司营业收入300万美元。库班告诉记者，这笔投资的年利润至少有50万美元，他未透露具体金额。 今年万圣节假日期间，Ten Thirty One在诞生地洛杉矶再次赚得盘满钵满，但由于对暴风雨天气准备不足，向纽约的扩张不太顺利。卡蓬表示，开拓市场的确有压力，但这是宝贵的学习经历，她期望明年把生意做到库班的故乡达拉斯。 Wicked Good Cupcakes 特蕾西·努南和丹妮亚拉·维拉吉这对来自波士顿的母女开了一家特别的公司Wicked Good Cupcakes，她们把通常放在纸杯里的蛋糕装进了罐子里。在第四季《创智赢家》中，她们与奥利里签约，奥利里投资7.5万美元换得Wicked Good Cupcakes品牌的特许使用权，但没有收购股权。在投资回本以前，该公司每售出一份纸杯蛋糕，他都会抽成一美元，在回本以后，抽成降为50美分。 自从上了《创智赢家》，Wicked Good Cupcakes新开了一家作坊，业务范围扩大到几个新地方。 奥利里说，这是他参与《创智赢家》期间回报最高的投资。努南和维拉吉上了节目以后，公司月销售额从7000美元左右增至40万美元，年销售额约合480万美元。 Red Dress Boutique |
Before their appearance, the Hinnants brought in about $1 million in sales. They are now expecting $6.5 million this year, a boost helped by an appearance in Cosmopolitan magazine. As the company has grown, its philanthropic mission has as well, and since appearing on the show it has used profits to open two orphanages in India, housing a total of 100 kids. In Season 5, Cuban decided to put up $2 million for 20% of Melissa Carbone's live horror-entertainment company Ten Thirty One Productions. Last year the company brought in $3 million in revenue, and although he did not disclose an exact number, Cuban told us it is making at least half a million dollars in annual profit. Ten Thirty One had another successful Halloween season this year in its birthplace of Los Angeles, but struggled in its expansion to New York City due to a lack of preparation for storm conditions. Carbone said it was a stressful but valuable learning experience, and she looks forward to expanding to Cuban's hometown, Dallas, next year. Wicked Good Cupcakes Tracey Noonan and Danielle Vilagie are a mother-daughter duo from Boston with a company that makes cupcakes in a jar. In Season 4, they made a deal with O'Leary in which he invested $75,000 for royalties instead of equity. He made $1 from every cupcake sold until he made his money back, and then began receiving 50 cents per cupcake sold. Since its appearance on the show, Wicked Good Cupcakes has expanded to a new production facility and a couple of new locations. O'Leary said it's been his most profitable investment of the show, and since Noonan and Vilagie appeared, they've gone from around $7,000 in monthly sales to $400,000, or about $4.8 million annually. Red Dress Boutique |
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在《创智赢家》第六季，库班与赫贾维奇共投资120万美元，收购戴安娜·哈伯和约什·哈伯夫妇的女性时装零售网站The Red Dress Boutique10%的股权。库班出任公司的首席顾问。 之后一周里，网站销售额就达到100万美元，也出现了供不应求的问题。库班帮助他们解决了基础设施问题，去年公司营业收入达到1400万美元。 库班表示，这笔投资的年利润至少有50万美元。 Bombas 在《创智赢家》第六季，Bombas两位创始人用17.5%的股权换得约翰20万美元的投资。这家公司的业务是在线销售运动袜，而且每售出一双运动袜就为流浪者庇护所捐赠一双袜子。 Bombas的创始人告诉广播节目主持人杰森·巴科斯，上《创智赢家》之后四天就售出40万双运动袜，2014年全年销售额达到1200万美元。 约翰说，那也是他获利最多的投资之一。 Simple Sugars 在第四季《创智赢家》上推销护肤公司Simple Sugars时，拉尼·拉扎利年仅18岁。她最终和库班达成交易，库班投入10万美元，持有公司33%的股权。 节目首映才过24小时，公司销售额就从5万美元跃升至22万美元，六周以后达到100万美元。今天，Simple Sugars的产品已进驻700多家零售店，而且远销海外。 去年，公司营业收入突破300万美元。库班说，这是他参加《创智赢家》以来利润最高的投资之一。 Groovebook |
Cuban and Herjavec split a $1.2 million investment for 10% equity in Diana and Josh Harbour's online women's fashion retailer The Red Dress Boutique in Season 6, with Cuban taking the lead advisory role. In the week following their television appearance, the husband-and-wife team brought in $1 million in sales, but also couldn't keep up with demand. Cuban helped them with infrastructure issues, and last year they brought in $14 million in revenue. Cuban said it's making at least half a million dollars in annual profit. Bombas In Season 6, Bombas cofounders gave John a 17.5% stake in their company for $200,000. It is an online-only athletic sock company that donates a pair of socks to a homeless shelter for every pair sold. Bombas' founders told radio host Jason Bax that they sold $400,000 of socks in the four days after their television appearance and ended 2014 with $2 million in sales. John said it is one of his most profitable investments. Simple Sugars Lani Lazzari was just 18 when she entered the tank in Season 4 to pitch her skincare company Simple Sugars. She ended up making a deal with Cuban for $100,000 in return for 33% equity. Within just 24 hours of her episode's premiere, Lazzari's sales jumped to $220,000 from $50,000, and she hit $1 million six weeks later. Today Simple Sugars products are in more than 700 retail locations and ship internationally. Last year the company brought in more than $3 million in revenue, and Cuban said it's one of his most profitable investments from the show. Groovebook |
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参加第三季《创智赢家》时，布莱恩·怀特曼和朱丽叶·怀特曼夫妇向在场投资大佬展示了创业项目GrooveBook。当时，该公司提供数字相片定制服务，每月付2.99美元，用户的智能手机就能收到一套相册，照片都是高清分辨率。两位创始人与投资者库班和奥利里达成交易。投资者投入15万美元，获得公司授予产品使用权所得利润的80%，奥利里还担任了首席顾问。 节目播出不久，订购用户就增加了5万，去年11月，上市公司Shutterfly出资1450万美元收购了GrooveBook。 Cousins Maine Lobster 表兄弟萨宾·洛马克和吉姆·塞利吉斯把家乡缅因州产的龙虾运到位于加州的新家，做起了高档餐车的生意。他们给餐车公司起名为Cousins Maine Lobster，后来因为龙虾卷名声大噪。在《创智赢家》第四季，兄弟二人与科克伦成交，科克伦投资5.5万美元，得到公司15%的股权。 节目播出不久，Cousins Maine Lobster的销售额就达到70万美元。据杂志Entrepreneur报道，去年该公司营业收入为800万美元。 Bottle Breacher |
Husband-and-wife team Brian and Julie Whiteman came into the tank in Season 3 to present GrooveBook, a digital-photo subscription service. For $2.99 a month, users get a bound book of high-resolution photos they took with their smartphones. The founders made a deal with Cuban and O'Leary for $150,000 in exchange for 80% of licensing profits, with O'Leary taking the lead advisory role. Not only did the Whitemans gain 50,000 subscribers shortly after the premiere of their episode, but last November, the publicly traded company Shutterfly bought GrooveBook for $14.5 million. Cousins Maine Lobster Cousins Sabin Lomac and Jim Tselikis shipped lobster from their home state of Maine to their new home in California and started a high-end food truck named Cousins Maine Lobster, which became known for its lobster rolls. The cousins made a deal with Corcoran for $55,000 in exchange for 15% of their company in Season 4. Shortly after their episode premiered, the company hit $700,000 in sales. Last year they brought in $8 million in revenue, according to Entrepreneur. Bottle Breacher |
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前美国海军海豹突击队特种兵艾利·科瑞恩和妻子及合伙人詹成立了名为Bottle Breacher的公司。公司员工是一些退伍军人，他们将50口径的惰性子弹改装成别具一格的开瓶器。后来几位创始人跟投资人库班和奥利里达成交易。两位投资人斥资15万美元，获得公司20%的股权。 奥利里担任公司的首席品牌推广大使，并表示这是他利润最丰厚的投资之一。Bottle Breacher还在为满足更多需求扩大经营，今年销售额已达约250万美元。 Lumio |
Former Navy SEAL Eli Crane and his wife and business partner Jen made a deal with Cuban and O'Leary for $150,000 in exchange for a 20% stake in Bottle Breacher, a company staffed by military veterans who turn dummy .50-caliber bullets into stylized bottle openers. O'Leary has taken the lead brand ambassador role and said it's one of his most profitable investments. It's continued to grow to meet increasing demand, and has made more than $2.5 million in sales this year. Lumio |
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在第六季《创智赢家》中，赫贾维奇投资35万美元，获得可折叠磁座灯生产商Lumio 10%的股权。而且，之后他还高度评价该公司创始人马克斯·古纳万，称其很可能是这个节目里 “最优秀的企业家。” 古纳万此后向《福布斯》杂志表示，截至2015年6月，Lumio上半年的销售额就达到2014年全年的水平——300万美元。他还解释称业务增长状况很健康，将继续与实体店合作，服务热爱艺术的高端客户。 Readerest |
Herjavec invested $350,000 for 10% of Max Gunawan's foldable, magnetic-lamp company Lumio in Season 6 after calling him "possibly the best entrepreneur" he had seen so far on the show. Last year Lumio made $3 million in sales, hitting that mark again this past June, he told Forbes. He explained that his growth is healthy and that he will continue to make distribution deals with stores that appeal to a high-end, artistic audience. Readerest |
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在《创智赢家》第三季中，瑞克·霍普与格雷纳达成投资交易，格雷纳以15万美元投资购入霍普的公司ReadeRest65%的股权。霍普实际上是将公司的帅印交到了格雷纳手中。但事实证明，此举让原本的独角戏变成一场巨大的胜利。 Readerest的产品是一种磁性夹子，可以将眼镜别在衬衣上，在QVC上经常脱销。Readerest表示，上《创智赢家》之后的三年里，公司营业收入达1300万美元。（财富中文网） 译者：Pessy 审稿：夏林 |
Rick Hopper essentially handed the reins of ReadeRest over to Greiner when he agreed to a $150,000 investment in exchange for 65% of the company in Season 3, but it turned his little one-man show into a huge success. The product, a magnetic clip that holds eyeglasses in place on a shirt, regularly sells out on QVC. Readerest says it's made $13 million in revenue in the three years following the "Shark Tank" appearance. |
