谷歌巨额投资京东，原因在此

谷歌（Google）向中国第二大网络零售商京东启动了一项5.5亿美元的投资。

在该战略合作中，谷歌此项投资将换来京东2700万股新发售的A类普通股，相当于京东不到1%的股份。除了资金投入以外，合作还包括京东产品上架谷歌销售平台，以及两家的互补共赢——谷歌的市场范围与分析能力联合京东在物流和仓储管理方面的专长。

两家企业都有充分理由联手。原因如下：

击败各自对手

联合谷歌，京东就能采取一系列举措以战胜阿里巴巴——中国最大的电商平台，也是京东在亚洲市场最大的对手。同时，谷歌必须在商品搜索方面夺回被美国电商巨头亚马逊（Amazon）抢占的份额，才能在该领域占有一席之地。京东有丰富的商品，谷歌有市场份额，优势互补就能达成共赢。

避开贸易战

面对中美政府日益严峻的贸易战，两国企业都深感担忧。京东联手谷歌，前者可以打开美国市场，后者则能在中国站稳脚跟。此前，谷歌由于拒绝对显示内容进行审查，多数业务被禁而难以在华开展商业活动。

走向世界

贸易战有也好，无也罢，谷歌和京东迫切渴望跻身彼此市场。谷歌正在全亚洲加大投资力度，包括传闻中拟针对印度电商企业Flipkart的一项投资。而京东要对付以国内人口为主要受众的阿里巴巴，国际市场就成了其战略核心。（财富中文网）

译者：沈昕宇

Google is investing $550 million in JD.com, China’s second-largest online retailer.

The strategic partnership will see Google’s investment rewarded with 27 million newly-added class A ordinary shares in JD.com, a less than 1% stake in the company. Beyond the cash investment, the deal will include the promotion of JD goods on Google’s shopping service and a mutually beneficial combination of Google’s market reach and analytical capabilities with JD.com’s expertise in logistics and inventory management.

Both companies have strong reasons to enter a partnership with one another. Here’s why.

To beat their rivals

The partnership with Google will help JD.com launch a serious campaign to unseat Alibaba, China’s largest e-commerce site and JD.com’s biggest rival in Asian markets. Meanwhile, Google needs to win back product searches from American e-commerce giant Amazon if it hopes to stay relevant in the space. JD.com’s product range and Google’s market share will help both companies achieve their goals.

To bypass a trade war

Chinese and American companies alike are anxious about growing tensionsbetween the Chinese and American governments over trade. The Google-JD.com partnership could help JD.com keep an open channel to the U.S. and would give Google a foothold in China, where it’s had trouble conducting business as most of its services are blocked because it won’t censor results.

To go global

Trade war or not, Google and JD.com desperately want to gain traction in each other’s markets. Google is increasing its investments across Asia, including a rumored deal to invest in the Indian e-commerce company Flipkart. Global markets are also core to JD.com’s strategy to take on Alibaba, which mainly caters to domestic Chinese audiences.