亚马逊搞起了轮胎生意

亚马逊（Amazon.com Inc.）与Monro Inc.公司正式签署了一份轮胎安装合作协议，这家汽车维修连锁店期望通过与电商巨头亚马逊的合作赚取更多利润，如同与其他在线零售商展开合作一样。

Monro公司的总部在纽约州的罗切斯特，上周四公司在一份声明中说，它会首先在巴尔的摩地区为亚马逊客户提供轮胎安装服务，然后再扩展到其在东部27个州的1170家店。Monro公司提供给客户的服务，与在线零售商Tire Rack Inc.和TireBuyer.com很类似，Monro公司认为与亚马逊的协议，能帮助公司获得更多的电商生意。

Monro公司的首席财务官布莱恩·迪安布罗西亚在一通与分析师的电话中谈到，Monro为亚马逊客户安装轮胎每次收120美元，而公司平均收费是高于160美元的。他认为，双方的合作还在初始阶段。

迪安布罗西亚说：“我们不认为与亚马逊合作产生的经济效益，会跟我们当前与其他在线伙伴合作的效果有所不同。”

亚马逊给Monro带来的客流中，约有一半对Monro来说是新客户，据Monro公司说，这些人大多是狂热的汽车爱好者。（财富中文网）

译者：宣峰 

Amazon.com Inc. has formalized a tire-installation partnership with Monro Inc., with the car-maintenance chain expecting to make the same profits from the e-commerce giant as it does with other online retailers.

Monro will initially offer tire-installation services to Amazon customers in the Baltimore area before expanding to more than 1,170 stores across 27 eastern states, the Rochester, New York-based company said in a statement last Thursday. The company, which offers similar services to customers of online sellers Tire Rack Inc. and TireBuyer.com, said the Amazon deal furthers its goal to capture more e-commerce business.

Monro makes about $120 per installation for an Amazon customer, compared with a company average of above $160, Chief Financial Officer Brian D’Ambrosia said on a call with analysts. He said the partnership is still in “early innings.”

“We have no reason to believe that the economics on the Amazon relationship will be dissimilar to what we’re currently experiencing with other online partners,” D’Ambrosia said.

About half of the traffic Amazon brings in are first-time customers for Monro, and the majority are car enthusiasts, according to the company.