宜家公布史上最大的零售店计划

全球最大的宜家店将于2020年在菲律宾开业，凸显这家瑞典家具零售商在亚洲加大筹码。

宜家的东南亚董事总经理克里斯蒂安·罗克哈尔于周二在公司的菲律宾网站启动仪式上表示，宜家新店将以65000平方米（约合700000平方英尺）的规模在SM控股所拥有的亚洲购物中心亮相，场地规模相当于150个篮球场。标准的宜家蓝色标识的实体店约占地35000平方米。

罗克哈尔谈到，宜家的初期投入是70亿比索（约合1.34亿美元），用于新店的建造、仓储和人员配置，该店将展示9000种产品。这家位于马尼拉的新店，将是两层式商店，配有仓库、电商设备和一个呼叫中心，可以为60分钟车程半径范围内的超过500万家庭提供服务。公司将为新店招聘500名员工。

预计到2030年，菲律宾中产阶级的消费支出将超过意大利，其超过1.05亿的人口中，工作年龄人口占大多数。占国内生产总值的大部分且蓬勃增长的个人消费，使得菲律宾经济连续13个季度增长超过6％。

世界最大的家具零售商宜家正在亚洲快速扩张。今年8月，宜家在印度规划的25家店面中的首家新店开业。上周，宜家声称将于2020年在东京最繁华的地铁站附近开设首家城市中心店。

亚洲购物中心就坐落在马尼拉的赌场区对面，这一区域的赌场度假城每家的价值都超过10亿美元，它们正如雨后春笋般崛起，并吸引了大批中国大陆游客的到来，而这也抬高了当地的地产价格。（财富中文网）

译者：宣峰

The world’s largest Ikea store will open in 2020 in the Philippines as the Swedish furniture retailer presses on its bets in Asia.

Ikea will debut a 65,000 square meter (700,000 square feet) store in SM Prime Holdings Inc.’s Mall of Asia where it’s leasing a space that’s equal to more than 150 basketball courts, Ikea Southeast Asia Managing Director Christian Rojkjaer said at the launch of the Philippine website on Tuesday. A typical Ikea big blue-box is about 35,000 square meters.

Ikea will spend an initial 7 billion pesos ($134 million) to build, stock, and staff the store, which will carry 9,000 products, Rojkjaer said. The Manila complex will have a two-level shop, a warehouse, an e-commerce facility and a call center that will serve more than 5 million households within a 60-minute radius. The company will employ 500 staff.

The Philippines, where the growing middle class is forecast to spend more than Italy’s by 2030, has a population of more than 105 million people dominated by a working-age demographic. The economy has expanded above 6 percent for 13 straight quarters, fueled by private consumption which makes up the bulk of gross domestic product.

The world’s largest furniture retailer is expanding rapidly in Asia. It debuted the first of 25 stores in India in August. Last week, it said it will open the first city-center store in Tokyo in 2020 near one of its busiest metro stations.

The Mall of Asia complex sits across Manila’s gaming district where integrated casino resorts worth more than $1 billion each have sprouted and attracted mainland Chinese tourist traffic that has driven up property prices.