在谷歌上搜索“白痴”会显示特朗普的照片，怎么回事？

在上周二美国众议院的听证会上，谷歌（Google）首席执行官桑德尔·皮查伊的证词几乎滴水不漏，但他可能并未回应为什么有人在搜索“白痴”时，美国总统唐纳德·特朗普的照片会在搜索结果的前列出现。

皮查伊在众议院司法委员会（House Judiciary Committee）的面前解释道，公司不会“手动干预”搜索结果，这些结果都是基于对网页内容的获取。

皮查伊表示：“我们如今为您在任何时候输入的关键词提供搜索服务，我们谷歌公司已经在索引中获取并储存了数十亿的网络页面副本。我们获得关键词，将其与网页匹配，并根据超过200个信号对它们进行排序。”

他补充道：“相关性、新鲜度、流行度，以及其他人如何使用它，这些因素都有影响。以此为基础，在任何给定的时间里，我们会尝试为该查询找到最佳的搜索结果。”

众议院委员会举办此次听证会，是为了探讨谷歌的搜索结果是否存在政治倾向。在皮查伊对佐伊·洛夫格伦（加利福尼亚州-民主党代表）的问题给出解释之前不久，拉玛尔·史密斯（得克萨斯州-共和党代表）曾声称拥有“无可辩驳”的证据表明谷歌刻意打压保守派的搜索结果。

根据以往记录，“白痴”的搜索结果中出现大量特朗普的照片，是因为第三方对总统使用了“谷歌炸弹”。类似的情况曾在前美国总统乔治·W·布什的身上出现过。The Verge指出，2000年代中期，每当搜索“惨败”的时候，都会出现布什的照片。（财富中文网）

译者：严匡正

Perhaps lost amid Google CEO Sundar Pichai’s relatively unscathed testimony to Congress on last Tuesday were questions about when someone searches for the word “Idiot,” photos of President Donald Trump appear high in the results.

Speaking in front of the House Judiciary Committee, Pichai explained that the company doesn’t “manually intervene” in search results, and instead search results are based on crawling the content of web pages.

“We provide search today for any time you type in a keyword. We, as Google, have gone out and crawled and stored copies of billions of their pages in our index, and we take the keyword and match it against the pages and rank them based on over 200 signals,” Pichai said.

“Things like relevance, freshness, popularity, how other people are using it. And based on that, you know, at any given time, we try to find the best results for that query,” he added.

The House committee held the hearing to discuss whether Google’s search results are politically slanted. Shortly before Pichai’s explanation, which was prompted by a question from Rep. Zoe Lofgren (D-CA), Rep. Lamar Smith (R-Texas) had claimed to have “irrefutable” evidence that Google was suppressing conservative search results.

For the record, that “idiot” search result page was due to third-parties’ “Google bombing” the president. Something similar was done to President George W. Bush. In the mid-2000s, Bush’s photo showed up whenever you searched for “miserable failure,” The Verge notes.