2018年美国酒类销售再创新高，但实施关税后出口大跌

周二，美国行业组织白酒协会发布年度酒类销售报告显示，2018年酒类的销售额和销量双双连续第九年创纪录。白酒供应商销售额较2017年增长13亿美元，增至275亿美元，增幅5.1%。同期销量增长2.2%至2.31亿箱，较上年增长500万箱。

2018年，白酒的市场份额还超过了啤酒与葡萄酒，销售额在全美酒类市场占37.4%，提高0.7个百分点。

分类别看，推动销售额增长的主要包括美国威士忌，销售额增长2.24亿美元至36亿美元，增长率6.6%；龙舌兰酒增长2.79亿美元至30亿美元，增长率10.2%；白兰地增长2.5亿美元至18亿美元，增长率14.2%；爱尔兰威士忌增长1.08亿美元至10亿美元，增长率12%。此外，单一麦芽威士忌、特级杜松子酒、特级朗姆酒的销售额也均出现增长。

白酒协会主席兼首席执行官克里斯·斯旺格表示：“强劲的业绩显示，成年消费者仍然更喜欢白酒，超过了啤酒和葡萄酒，千禧一代尤其如此。白酒行业得益于千禧一代需求多样化，他们追求货真价实的体验，喜欢有创意的高端产品。”

但数据带来的不全是好消息。白酒协会称，数据还显示海外对美国关税的报复开始影响美国威士忌出口，特别是对欧盟出口。

2018年上半年，美国向欧盟出口的美国威士忌总值同比增长33%，但同年夏季美国实施关税后明显下滑，7月到11月出口额较2017同期下降8.7%。

“我们强烈建议，政府同欧盟、加拿大与墨西哥的贸易伙伴迅速解决关税问题。关税拖累了整个行业增长，对美国劳动者造成负面影响。”斯旺格指出。

总体而言，2018年上半年美国威士忌的出口额增长了28%，实施关税后，下半年出口额同比下降8.2%。（财富中文网）

译者：Pessy

审校：夏林

The Distilled Spirits Council reported its ninth straight year of record spirits sales and volumes on Tuesday. Supplier sales were up over 5.1 percent, rising $1.3 billion to a total of $27.5 billion, while volumes rose 2.2 percent to 231 million cases, up 5.0 million cases from the prior year.

Liquor sales also gained market share in 2018 over beer and wine. Sales rose 7/10ths of a point, to 37.4% of the total alcoholic beverage market.

Key category drivers of sales growth included American Whiskey, up 6.6 percent or $224 million to $3.6 billion; Tequila, up 10.2 percent or $279 million to $3.0 billion; Cognac, up 14.2 percent or $250 million to $1.8 billion; and Irish Whiskey, up 12.0 percent or $108 million to $1.0 billion. Single Malt Scotch, super premium Gin, and super premium Rum also saw an increase.

“These robust results show adult consumers are continuing to favor spirits over beer and wine, particularly among millennials,” said Distilled Spirits Council President and CEO Chris Swonger. “The spirits sector is benefiting from millennials who demand diverse and authentic experiences, and desire innovative and higher-end products.”

It’s not all good news. The Council says that its data has shown that retaliatory tariffs have started to make an impact on U.S. whiskey exports, particularly exports to the EU.

American whiskey exports to the EU for the first half of the year were growing at a brisk 33 percent but took a sharp downturn following the imposition of tariffs this past summer, declining 8.7 percent compared to the same period in 2017 (July-Nov.).

“We strongly encourage the Administration and our trading partners in the EU, Canada, and Mexico to quickly resolve these harmful tariffs that are undercutting economic growth in this sector and adversely affecting American workers,” says Swonger.

Overall, during the first six months of 2018, exports of American whiskey were growing at 28%, following the imposition of tariffs those exports dropped 8.2%, compared to the same time period last year.