苹果新品发布会:没有惊喜

在周二近两个小时的发布会上，苹果公布了新iPhone 11系列手机、以健康为主打的第五代苹果手表，以及有关其即将面世的游戏服务Apple Arcade和视频流服务Apple TV Plus的重要细节。不过，一切尽在意料之中。

确实，一年一度的苹果发布会缺乏惊喜元素。在发布会之前，有关苹果对新iPhone的命名、所具有的功能，甚至其外观设计都已遭到泄露。遭爆料的还包括苹果第七代iPad。即便是以健康为主打的第五代苹果手表也未能逃脱被剧透的命运，惊喜也就无所说起了。

但发布会还是得到了提姆·库克和苹果公司的倾情演绎。以下是iPhone 11发布会上苹果公司公布的新产品和服务。

iPhone 11：价格、颜色、参数和大小

如预期的那样，苹果在周二的媒体发布会上公布了iPhone 11。

作为iPhone XR的继任者，iPhone 11拥有6.1英寸的屏幕和后置双摄的配置。这些摄像头能够为照片和视频拍摄提供广角和超广角模式。苹果对其前置自拍镜头进行了改进，添加了慢动作新功能。

在机身内部，iPhone 11则搭配了苹果新A13仿生芯片，公司称是全球智能手机界“最快”的处理器。公司还宣称新iPhone的视频游戏图形处理性能也要好于其他任何智能手机。

苹果的iPhone 11提供高达26小时的续航时间，有6种配色可供选择，包括绿、黄、红等。新手机将于9月20日上线，起价699美元，9月13日周五开始接受预订，9月20日开卖。

iPhone 11 Pro：更加高端的手持设备

为了吸引那些希望购买更高端 iPhone 11手机的用户，苹果发布了iPhone 11 Pro 和iPhone 11 Pro Max。

iPhone 11 Pro 配备5.8英寸OLED屏，而iPhone 11 Pro Max的屏幕为6.5英寸，两者的对比度均为200万:1，能够为屏幕带来更好的亮度和观感。

除了太空灰、银和金色之外，苹果表示还将在 iPhone 11 Pro后续产品中发布暗夜绿配色。与iPhone 11一样，Pro系列也将搭配 A13仿生芯片，以获得比去年iPhone XS和iPhone XS Max机型更好的性能。

Pro系列的三摄配置包括广角和超广角镜头，以及一颗长焦镜头，可用于远景拍摄。苹果表示，这些镜头将提供“专业摄像级别”效果。

iPhone 11 Pro售价999美元，iPhone 11 Pro Max售价1099美元。9月13日开始接受预订，9月20日开卖。

第五代苹果手表：常亮显示终于来了

第五代新苹果手表是公司首款支持常亮显示的可穿戴设备。这一突破得益于一款更加节能的新屏幕技术。在这一技术的加持下，手表屏幕在常亮时无需耗费设备电量。苹果宣称其第五代苹果手表可提供18小时的续航时间。

第五代苹果手表的新罗盘功能可以让人们更加轻松地在野外导航，而且苹果表示，该设备配备了新安全功能，人们可在必要时拨打国际紧急救援电话。

此外，苹果还公布了大量可供选择的苹果手表配色。公司将首次发售带涂层的钛合金版苹果手表，以及陶瓷材质的白色苹果手表。

第五代苹果手表非蜂窝版起售价399美元，蜂窝板499美元，将于周二开始发售，9月20日登陆各大店面。

苹果店面还将继续销售第三代苹果手表（非第四代），起售价199美元。

iPad：更大、更好、更便宜

苹果在iPhone 11发布会上公布了第七代iPad。

新iPad比上一代有着更好的性能，而且首次提供智能连接端口，用户可连接键盘，将其当做笔记本来用。新iPad的屏幕也从第六代的9.7英寸扩大至10.2英寸。

不出意料，iPad采用了苹果最近宣布的iPadOS操作系统，能够让设备使用Apple Pencil触笔，以及新的多任务处理功能，后者可以让用户在操作系统中轻松地在多个应用中切换。

苹果新iPad的零售起售价为329美元，教育客户售价299美元，即日发售，并将于月底开始发货。

Apple TV Plus：价格、发布日期和惊喜交易

苹果接下来将注意力转至Apple TV Plus，并播放了即将登陆该服务的原创节目《See》的新预告片。这部由杰森·莫玛主演的电视剧发生在未来，那时，人类已经失去视力，直到有一天，生来具有视力的新生儿出现了。

苹果首席执行官提姆·库克表示，Apple TV Plus 的第一部电视剧将于11月1日上线，而且苹果每个月都将增添更多的原创节目。与Apple Arcade一样，Apple TV Plus的家庭订阅费用为4.99美元/月。

库克还表示，购买苹果硬件的所有用户，包括新iPhone或Apple TV，都将在购买时获赠1年的Apple TV Plus服务。

Apple Arcade：“游戏开始”，9月19日上线

苹果在iPhone 11发布会伊始介绍了其新游戏订阅服务Apple Arcade。公司称，该服务将推出100多款专属游戏，可通过iPhone、iPad、Macs和Apple TV在内的苹果设备畅玩。

如需登陆Arcade游戏，用户必须前往应用商店，并点击市场中的“Arcade”选项。已订阅用户可免费下载并畅玩游戏。

在演示中，苹果邀请游戏开发商登台展示其游戏，包括游戏开发商Konami的新作《Frogger》以及游戏开发公司卡普空的恐怖生存游戏《Shinsekai: Into the Depths》。

Apple Arcade将于9月19日上线。该服务在推出后将提供一个月的免费试用期，其家庭订阅费用为4.99美元/月。

苹果店面：搭配体验

除了产品新闻外，苹果周二还宣布了一些零售店面的改进举措。

首先，其实体店面将设立Apple Watch工作室功能，客户可借此搭配与其选购表带颜色相匹配的iPhone外壳。苹果还将在推出该体验的线上互动服务。

此外苹果还宣布，其旗舰店之一的曼哈顿第五大道的玻璃立方体店在经历了两年多的翻修之后，终于将在9月20日再次与世人见面。（财富中文网）

译者：冯丰

Over a period of nearly two hours on Tuesday, Apple unveiled its new iPhone 11 lineup, the health-focused Apple Watch Series 5, and important details on its forthcoming Apple Arcade and Apple TV Plus services. But we expected that.

Indeed, the annual Apple event lacked the element of surprise. Prior to the show, word leaked on what Apple would name its newest iPhone, the features it would have, and even what its design would look like. Word also surfaced on Apple's new seventh-generation iPad. Even the health-focused Apple Watch Series 5 couldn't escape the churn of the rumor mill to create an element of surprise.

But Tim Cook and company did their level best. Here are the new products and services that Apple announced during its iPhone 11 event:

iPhone 11: Cost, colors, specs, and sizes

As expected, Apple unveiled the iPhone 11 at its press event on Tuesday.

The iPhone 11 is the successor to Apple's iPhone XR, with a 6.1-inch screen and dual cameras on the back. Those cameras offer wide and ultra-wide camera modes that can be used for both photos and videos. On the front, Apple has improved the selfie camera with a new slow-motion feature.

Inside, iPhone 11 boasts Apple's new A13 Bionic processor, which the company called the "fastest" processor in any smartphone in the world. Apple's device also promises better graphics performance for video games than any other smartphone.

Apple's iPhone 11, which will offer up to 26 hours of battery life, comes in six colors, including green, yellow, and red, among others. It'll be available on Sept. 20 with a starting price of $699. Pre-orders for the iPhone 11 start on Friday, Sept. 13. The device will go on sale on Sept. 20.

iPhone 11 Pro: A higher-end handset

In a bid to attract those who want a higher-end version of the iPhone 11, Apple showcased the iPhone 11 Pro and iPhone 11 Pro Max.

The iPhone 11 Pro has a 5.8-inch OLED screen to complement the 6.5-inch display in the iPhone 11 Pro Max. Both screens offer a contrast ratio of 2 million to 1, which should translate to bright and good-looking visuals on the screen.

In addition to the Space Gray, Silver, and Gold models, Apple said that it will also deliver a "midnight green" color for its iPhone 11 Pro lineup. And like the iPhone 11, the Pro models will run on Apple's A13 Bionic chip to deliver better performance than last year's iPhone XS and iPhone XS Max models.

The Pro lineup's three cameras will include wide and ultra-wide cameras, along with a telephoto lens for zoom far into the distance. Apple said that the cameras will combine to offer "pro photography" performance.

Apple will offer the iPhone 11 Pro for $999 and the iPhone 11 Pro Max at $1,099. Pre-orders will begin on Sept. 13 and the devices will go on sale on Sept. 20.

Apple Watch Series 5: An always-on screen, at last

The new Apple Watch Series 5 is the first wearable from the company to have an always-on display. This breakthrough comes from a new screen technology that makes it more power-efficient, so it can stay on without draining the device's battery. Apple is promising an 18-hour battery life in the Apple Watch Series 5.

A new compass feature in the Apple Watch Series 5 could make it easier to navigate on hikes and Apple said that the device has new safety features that allow for international emergency calling in times of need.

In addition Apple revealed plenty of Apple Watch Series 5 colors to choose from. For the first time, the company is offering a titanium model with a brushed coating. A new ceramic white version will also be available.

Apple Watch Series 5 will start at $399 for the non-cellular versions and $499 for the cellular options. The device will be available for purchase on Tuesday and in stores on Sept. 20.

Apple is also keeping the Apple Watch Series 3—not Apple Watch Series 4—on store shelves for a starting price of $199.

iPad: Bigger, better, and cheaper

Apple unveiled the seventh-generation iPad during its iPhone 11 event.

The new iPad comes with faster performance than the previous model and for the first time, a Smart Connector port, so users can attach a keyboard to the device to use it like a notebook. It also boosts the size of the screen from 9.7 inches in the sixth-generation model to 10.2 inches in this version.

Not surprisingly, the iPad works with Apple's recently announced iPadOS, allowing it to utilize the Apple Pencil stylus and a new multitasking feature that makes it easier to switch between multiple apps on the operating system.

Apple's new iPad will start at $329 for consumers and $299 for education customers. It's available to purchase now and will start shipping at the end of the month.

Apple TV Plus: Price, launch date, and a surprise deal

Apple next turned its attention Apple TV Plus with a new trailer for an upcoming original show for the service called See. The Jason Momoa-helmed show is set in a future in which humans can no longer see, until children are born with sight, that is.

Apple CEO Tim Cook said that the first Apple TV Plus shows will be available on Nov. 1 and the company will add more original programming each month. Like Apple Arcade, Apple TV Plus will be available for $4.99 per month with a family subscription.

Cook also added that anyone who buys Apple hardware, including a new iPhone or Apple TV, will get one free year of Apple TV Plus with their purchase.

Apple Arcade: 'Game on,' starting Sept. 19

Apple kicked off its iPhone 11 event with talk of its new game-streaming service Apple Arcade. The company said that Apple Arcade will be available with more than 100 exclusive games that will all be playable Apple's hardware, including iPhone, iPad, Macs, and Apple TV.

To access Arcade games, users will go to the App Store and tap the "Arcade" option in the marketplace. Those with a subscription will be able to download and play those games without an additional charge.

During the presentation, Apple invited game developers on stage to showcase their games, including a new Frogger title from developer Konami and Shinsekai: Into the Depths, a survival horror title from developer Capcom.

Apple Arcade will be available starting Sept. 19. The service will be available on a family subscription for $4.99 per month, and will offer one month free at launch.

Apple Stores: A fitting experience

In addition to its product news, Apple said Tuesday it is making some improvements to its retail locations.

First, its physical stores will now have an Apple Watch studio feature, where customers will be able to pair the iPhone case they want with a watchband of their choice. An interactive version of the experience will also be available online.

Also, Apple's glass cube Fifth Avenue store in Manhattan, one of its flagship locations, will finally re-open—after more than two years of renovations—on Sept. 20, the company said.