商务英语：今日热词——支持，鼓励

1. 回火（名词）
2. 适得其反（不及物动词）

1. (noun) A loud explosion of unburned exhaust gases in a gasoline engine
2. (intransitive verb) To create an unexpected and unwanted result because of a miscalculation

例句

EXAMPLE 1: The old truck made a sudden backfire which sounded like a firecracker.

旧卡车突然出现回火，声音像放爆竹一般。

EXAMPLE 2: The clever plan to give free services when we open our new store may backfire by causing customers to think these same services will be free in the future.

我们计划新店开张时提供一些免费服务，但这项精明的计划可能会产生适得其反的效果，客户会以为这些服务今后也将是免费的。

支持，鼓励

A significant action to support something; a stimulus

EXAMPLE: The recent magazine article about our company's innovative products was a shot in the arm to our marketing activities, helping to increase our fame and our sales.

最近杂志上有关我们公司创新产品的文章是对我们营销工作的支持，有助于提高我们的声誉和销售额。