3月25日商务英语

puffery ['pʌfəri]

虚假宣传（名词）

(noun) Exaggerated or shallow claims made in order to promote or publicize.

EXAMPLE: A responsible advertising agency tries to avoid puffery when creating descriptions of its client's new products.

一家负责任的广告公司在描述其客户的新产品时会避免虚假宣传。

to be at loggerheads

发生争执

To be engaged in a serious, often lengthy argument.

EXAMPLE: Our company's thrifty chief accountant is at loggerheads with our marketing director who wants more money allocated to advertising in our annual budget.

我们公司节俭的首席会计师和营销主管发生了争执，营销主管希望年度预算能为广告提供更多资金。