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商务英语:今日热词——发生争执

商务英语:今日热词——发生争执

《财富》(中文版) 2012年12月27日
EXAMPLE: Our company's thrifty chief accountant is at loggerheads with our marketing director who wants more money allocated to advertising in our annual budget.
我们公司节俭的首席会计师和营销主管发生了争执,营销主管希望年度预算能为广告提供更多资金。

今日单词: 

单词 puffery
中文释义

虚假宣传(名词)

英文释义

(noun) Exaggerated or shallow claims made in order to promote or publicize.

例句

EXAMPLE: A responsible advertising agency tries to avoid puffery when creating descriptions of its client's new products.

一家负责任的广告公司在描述其客户的新产品时会避免虚假宣传。

今日短语:

短语

to be at loggerheads

中文释义

发生争执

英文释义

To be engaged in a serious, often lengthy argument.

例句

EXAMPLE: Our company's thrifty chief accountant is at loggerheads with our marketing director who wants more money allocated to advertising in our annual budget.

我们公司节俭的首席会计师和营销主管发生了争执,营销主管希望年度预算能为广告提供更多资金。

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