Onswipe创始人：创业必须持之以恒

    杰森•巴蒂斯特在设计方面一直眼光独到。他今年28岁，是移动出版公司Onswipe的创始人兼首席营销官。当年，巴蒂斯特还是迈阿密大学（University of Miami）的一名学生时就已经创办了一家软件公司，致力于让电子表格变得更加赏心悦目。

    21岁时，巴蒂斯特辍学去了硅谷，专心运作自己的创业公司。经济衰退来临时，巴蒂斯特重返校园，最终获得了计算机信息系统专业的学士学位。

    在此期间，他还写了一本名为《超轻量级创业》（The Ultralight Startup）的书。这个写作项目启发他寻找一种方法，以使自己的文字在平板电脑上看起来更美观。等到巴蒂斯特开始开发软件时，他意识到移动技术拥有大量的商业机会。于是，他现在的公司Onswipe就此诞生。

    巴蒂斯特最近接受了《财富》的采访。

    1. 你最钦佩哪一位商业或技术人物？为什么？

    如果我必须挑出这样一个人，一个我认为在这个行业中对我产生影响的人，而我甚至不是很熟悉他这个人本身的话，答案就是【财捷集团（Intuit）的前任首席执行官】比尔•坎贝尔。

    他的所作所为对我们这个时代的很多商界领袖都产生了影响。从史蒂夫•乔布斯到谷歌（Google）创始人，再到Twitter首席执行官迪克•科斯特洛，但凡你想得到的，坎贝尔基本上都向这些人传授过最佳的管理实践以及让创业公司获得增长的办法。他在那些成功的大公司教导了很多人，而且通过涓滴效应渗透到了规模更小的创业公司。

    我认为，坎贝尔对我们这个生态系统产生的影响最大。他是一个安静、低调的人，但他产生的影响可能是最大的。坎贝尔的绰号是“教练”。曾经有一段时间，他同时担任苹果（Apple）和谷歌两家公司的董事。对很多人来说，他一直是顾问和导师。

    2. 哪一种技术门类最让你兴奋？

    我会说移动技术最让我兴奋，原因在于：我们拥有了彻底重塑一切的机会，不是小小的变化，而是完完全全的大变样。移动设备是“一英尺”用户界面，对不对？它跟用户的脸离得并不远，这让我们重新思考之前出现的一切体验。移动设备本质上是把一台超级计算机放到每个人的口袋里。那么，这让哪些以前不可能的事情变成可能了呢？我们看到了诸如打车软件Uber这样的东西，它实现了按需用车的能力，而且要比出租车更便宜。因此，我们现在可以创造大量的新事物。

    3. 如果你做的不是目前的工作，你会从事什么？

    我绝对会成为一名作家，Onswipe整个公司就发端于写作。在我的心目中，写作就是创造。写作是当你说：“我想讲一个关于什么的故事——这家公司或这个人或这件事。”我认为这跟软件是一样的，软件让人们通过体验创造故事。所以，我会成为一名作家。我经常会被问到这样一个问题：“如果没有电脑，你会做什么？”我会创办一家媒体公司，成为它的第一个签约作家。

    Jason Baptiste -- the 28-year-old founder and chief marketing officer of mobile publishing company Onswipe -- has always had a great eye for design. As a student at the University of Miami, he started a software company with the goal to make spreadsheets more enjoyable. When he turned 21, he dropped out of school and moved to Silicon Valley to work on his startup. When the recession hit, Baptiste returned to finish school and walked out of his alma mater with a bachelor's degree in computer information systems.

    During that time, he also wrote a book called The Ultralight Startup. The project inspired him to find a way to make his writing look good on tablets. As he started to build the software, he realized that mobile technology had a lot of business opportunity. His current company, Onswipe, was born.

    He spoke with Fortune.

    1. Which business or technology person do you admire most? Why?

    If I had to pick one overall person who I think has influenced me in the industry the most -- I don't even know the guy super well personally -- it's [former Intuit CEO] Bill Campbell.

    What he's done is influence so many leaders of our time. So you name it, from Steve Jobs and the Google (GOOG) founders to the CEO of Twitter (TWTR) Dick Costolo, he's basically instilled in them the best management practices and ways to grow a startup. He's done that with so many folks at big, successful companies, and it comes back down to the smaller startups and trickles through.

    I think he's had the biggest impact on our ecosystem. He's a quiet, under-the-radar guy, but he's had probably the biggest impact. His nickname is "the coach." At one point he was on the board of both Apple (AAPL) and Google at the same time. He's been an advisor and a mentor to a ton of folks.

    2. Which technology sector excites you most?

    I would say mobile is the most exciting at a high level, and here's why: We have the chance to completely reinvent everything that has come before us to be, not slightly, but entirely different. Mobile is a "one foot" user interface, right? It's not that far away from your face. It's where we get to rethink the experience of everything that has come before. It's essentially putting a supercomputer in everyone's pocket. So, what's possible that wasn't possible before? We've seen things like Uber. It's the ability to actually have a car-on-demand which is going to be cheaper than a taxi. So there's a ton of new stuff that we can build now.

    3. What would you do if you weren't working at your current job?

    I would absolutely be a writer. This whole company started out of writing. In my mind, writing is creation. Writing is when you say, "I want to tell a story about something -- this company or this person or this event." I think it's parallel to software. Software allows people to create stories through experiences. So, I would be a writer. I've often gotten the question of, "What would you do if there were no computers?" I would have started a media company and been the first writer there.