订阅

多平台阅读

微信订阅

杂志

申请纸刊赠阅

订阅每日电邮

移动应用

专栏 - 苹果2_0

高德纳:iPad正严重影响主流移动PC的销量

Philip Elmer-DeWitt 2011年03月11日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
市场调研机构高德纳称,苹果iPad及其它类似设备,导致其对移动PC市场的2011年增长预期下滑34%。

图片来源:苹果

    “我们认为消费者对iPad及其它平板媒体等移动PC替代品的热情正在增长。而这将显著拉低家庭移动个人电脑的销量,特别是在成熟市场上。”

    市场调研机构高德纳(Gartner)公司的研究总监乔治•斯福勒发表了上述言论。他同时向客户报告了一个坏消息:高德纳此前曾预计2011年笔记本电脑的销量增幅为15.9%,现在看来,其增幅可能是10.5%。

    可能除了苹果(Apple)之外,对于各大PC制造商而言,这都将是一个重大挫折。

    斯福勒表示:“我们一度认为,消费者会购买第二台、第三台移动PC作为个人设备,从而推动移动PC销量持续增长。不过,由于消费者现在会选择多媒体平板电脑,或是其它移动PC替代品作为其主要移动设备,我们认为消费者不但会放弃添置移动PC,还有可能会延长它们的使用寿命。”

    高德纳表示,主流移动PC——即运行微软(Microsoft)Windows系统的笔记本电脑,不再是“酷”的代名词了。它们的重量不够轻,而且也没有全天续航的能力。

    斯福勒的报告总结道,“随着社交网络的高速发展,以上不足变得越来越明显,因为社交网络依靠的正是持久而迅速的网络连接。简而言之,支持全天续航的笔记本还未出现,也就是说‘移动’PC最多不过是‘可以移动的’PC。”

    完整的新闻稿可见高德纳的官方网站。

    译者:项航

    "We expect growing consumer enthusiasm for mobile PC alternatives, such as the iPad and other media tablets, to dramatically slow home mobile PC sales, especially in mature markets."

    That's George Shiffler, research director at Gartner, Inc., giving his clients the bad news that the 15.9% growth his company had projected for notebook computer sales in 2011 is looking more like 10.5%.

    That's a real setback for all the major PC manufacturers. Except, perhaps, Apple (AAPL).

    "We once thought," Shiffler continues, "that mobile PC growth would continue to be sustained by consumers buying second and third mobile PCs as personal devices. However, we now believe that consumers are not only likely to forgo additional mobile PC buys but are also likely to extend the lifetimes of the mobile PCs they retain as they adopt media tablets and other mobile PC alternatives as their primary mobile device."

    Mainstream mobile PCs -- read: Microsoft (MSFT) Windows laptops -- are no longer the "cool" accessory, according to Gartner. They have not shed sufficient weight and they haven't achieved all-day battery life.

    "These limitations," the report concludes, "have become all the more apparent with the rapid spread of social networking, which thrives on constant and immediate connections. In short, all-day untethered computing has yet to materialize, and that has exposed the 'mobile' PC as merely a transportable PC at best."

    You can read the full Gartner press releasehere.

我来点评

相关稿件

  最新文章

最新文章:

中国煤业大迁徙

500强情报中心

财富专栏