Accel Partners与Atomico Ventures共同主导本轮融资，此外，Felicis Ventures也参与其中。 Skype的联合创始人尼可拉斯•曾斯特洛姆来自Atomico公司，他将加入Rovio公司董事会。

    Rovio公司联合创始人兼首席执行官迈克•希德解释说：“游戏是我们公司的立身之本，也仍然是我们的核心业务，但是现在我们正把公司转变为一家更偏向娱乐业的公司。 目前我们正处于积极扩张阶段，因此今后我们很有可能将募集更多资金。”

    因为无法得知公司是否能再制作出像《愤怒的小鸟》一样风行一时的游戏（古老的“热门业务”问题），所以Rovio公司的新投资者目前对该公司的转型能力寄予厚望。

    投资者认为，《愤怒的小鸟》有望成为下一个《吃豆人》（Pac-Man）或《超级马里奥兄弟》（Super Mario Brothers）——形成生产从早餐麦片、毛绒玩具到电视节目等所有产品的特许经营。 或者甚至可能成为下一个《海绵宝宝》或《花生漫画》，虽然后两者并非游戏。

    Accel公司的合伙人瑞奇•王表示，“这的确是一种广泛的消费现象。 如果你查看包括谷歌（Google）搜索趋势在内的所有这些数据，你就会意识到《愤怒的小鸟》已经在游戏领域之外取得了良好进展。”

    Accel Partners and Atomico Ventures co-led the round, with Felicis Ventures also participating. Atomico's Niklas Zennström, co-founder of Skype, will join the Rovio board of directors.

    "Gaming is where we come from, and remains our core business, but we are transforming the company into more of an entertainment company," explains Mikael Hed, co-founder and CEO of Rovio. "We are in a mode of aggressive expansion, so there is a good likelihood that we'll raise additional funds in the future."

    That ability to transform is what Rovio's new investors are banking on, since it is impossible to know if the company is able to produce another gaming giant like Angry Birds (the old "hits business" problem).

    Their belief is that Angry Birds is in the midst of becoming the next Pac-Man or Super Mario Brothers -- franchises that spawned everything from breakfast cereals to plush toys to television programs. Or maybe even something that doesn't have a gaming genesis, like SpongeBob or Peanuts.

    "This really is a very broad-scale consumer phenomenon," says Rich Wong, a partner with Accel. "If you look at the all the data, including Google search trends, you realize that Angry Birds has gone well beyond gaming."