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专栏 - 苹果2_0

2011年第一季度,苹果占据74%的平板电脑市场份额

Philip Elmer-DeWitt 2011年05月03日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
市场调研机构Canalys表示,如果将iPad计算在内,苹果PC机销量年增长率达187.9%。

 
图片来源:Canalys

    “Canalys今天宣布,受苹果(Apple)iPad驱动,平板电脑市场继续保持增长,整个PC机市场2011年第一季度的增长率为7%。”

    在其关于2011年第一季度市场发展状况的报告中,Canalys开篇即如是写道。Canalys是最早将平板电脑计入PC机的调研公司。

    Canalys的圣诞季报告指出,在iPad带动下,苹果的PC机发货量跃居世界第三,仅次于惠普(HP)和宏碁(Acer)。不过在Canalys上周四发布的报告中,戴尔以超过苹果150万台的销量将苹果挤到第四位。如果苹果iPad 2的生产速度够快,足以满足用户需求,那么它本可能保住世界第三的位置。

    Canalys表示,第一季度全球平板电脑总出货量达640万台,苹果iPad占据了74%的市场份额。

    Canalys分析师蒂姆•库林表示:“由于iPad对苹果其它产品的‘光环效应’( halo effect),该公司在全球绝大部分市场都获得了显著增长。随着iPad 2及其竞争对手不断涌现,我们预计在今年接下来的时间里,平板电脑销售将继续推动PC机市场增长。”

    Canalys的这份报告还详细分析了用户使用平板电脑的情况,具体请参见该公司网站

    译者:项航

    "Canalys today announced that the PC market grew 7% in Q1 2011, as the pad market, led by Apple's iPad, continued to bolster growth."

    That's how Canalys, the first research firm to count tablets as PCs, began its report on how the market shaped up in the first calendar quarter of 2011.

    Thanks to the iPad, Apple (AAPL) jumped into third place in worldwide PC shipments in Canalys' Christmas quarter report, behind only HP (HPQ) and Acer. In Thursday's report, Dell (DELL) outsold Apple by 1.5 million units, pushing Apple into fourth place. Apple might have retained its position if it could have manufactured iPad 2s fast enough to meet demand.

    Total tablet shipments for the quarter reached 6.4 million units worldwide, according to Canalys, with the iPad accounting for 74% of those units.

    "Taking into consideration the iPad's 'halo effect' on the company's other products, Apple has grown considerably in most markets worldwide," said Canalys analyst Tim Coulling. "As the iPad 2 and its competitors continue to roll out, we expect pad sales to propel PC market growth for the rest of the year."

    For the rest of the Canalys report, which has a lot of detail about how people use their tablets, click here.

 

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