科技博客9to5Mac的博主赛斯•温特劳布上周四晚上弄到了一份《每日下载》（Daily Download），它是苹果零售店员工最新的内部电子刊物。这份刊物写道：“一切似乎都有些不同了。在iPad上使用RetailMe客户端的感觉，就像一个原本使用传统个人电脑的人换用苹果Mac电脑一样。”

    苹果定于5月22日推出业界所称的“苹果商店2.0”（Apple Store 2.0）。不过从第一期《每日下载》中所涵盖的话题看来，对于7100万名每个季度都会访问苹果商店的用户们来说，苹果商店2.0给他们带来的影响，远远不及它给工作在苹果商店里的30200名全职员工带来的影响。

    《每日下载》里回答了一些目前最火爆的问题，其中包括：

    • 我的视觉营销参数在哪里？

    • 我的科技参数在哪里？

    • 我的运营商参数在哪里？

    苹果这份新零售刊物强调道：“要把它当成重中之重。要把重点放在红色区域上（“红色区域”指苹果零售商店的前台部分，也就是负责接待和销售的部分——译注），以最佳的精神面貌应对顾客，确保顾客享受最好的拥有体验。”

    温特劳布还贴出了来自消息人士的一封邮件，邮件显示，苹果还将利用苹果商店10周年大庆之际，“发布”OS X Lion操作系统，它也是苹果OS操作系统的更迭版本。不过这样一款重量级产品，史蒂夫•乔布斯更有可能把它留到一个更重要的场合上发布——比如说三个月后即将在旧金山举行的全球开发者大会（Worldwide Developers Conference）。

    译者：朴成奎

    "Everything feels a bit different," reads an entry in the Daily Download, the new internal publication for Apple (AAPL) retail employees that fell into the hands of 9to5Mac's Seth Weintraub Thursday night. "Switching to RetailMe on iPad is like switching from a PC to a Mac."

    But from the topics covered in Issue No. 1, the changes scheduled to go into effect on Sunday, May 22, when Apple is expected to unveil what the trade press is calling Apple Store 2.0, will be less disruptive for the 71 million customers who visit the stores every quarter than for the 30,200 full-time equivalent employees who work there.

    Among the burning questions answered in the Daily Download:

    • Where is my Visual Merchandising Index?

    • Where's my Technology Index?

    • Where's my Carrier Index?

    "Make it a priority," urges the voice of the new Apple retail. "By focusing in the Red Zone, we help make sure the ownership experience our customers have is an encounter of the finest time."

    Weintraub also reposts a tipster's email suggesting that Apple will also be using the occasion of the Apple Store's 10th anniversary to "launch" OS X Lion, the next iteration of Apple's flagship operating system. But that seems like the kind of thing Steve Jobs is likely to save for a more suitable venue -- like the Worldwide Developers Conference scheduled to begin three weeks later in San Francisco.